---
title: "Under Lash False Eyelashes — $293K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/under-lash-false-eyelashes"
last_updated: "2026-08-09T13:11:56.271Z"
locale: en
meta:
description: "Niche score 43/100 · $293K/yr market · 351K searches/yr · $10.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $293K/yr market · 351K searches/yr · $10.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Under Lash False Eyelashes — $293K/yr Amazon US Niche (2026) - Flapen"
---
# **under lash false eyelashes**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 51Growth 21Conversion 79Competition 22Returns 89Price range 57Avg price 36Brand share 0Review moat 25Quality gap 58
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$6.45–$26.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$293K**
$293K/yr · 351K searches
**Avg price**
**Okay****$10.36**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****4,330**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-8.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, under lash false eyelashes is a $293K/yr Amazon United States market (351K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 43/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **under lash false eyelashes market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$311K–$414K**
- units × avg price
- **Conversion rate**
- **8.0%**
- **Avg BSR**
- **#126**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**56**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**0%**
- KISS87% - imPRESS5% - Onlyall4% - WONSIS2% - FARRED2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.1% search growth over the last 90 days.
35K25K seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/under-lash-false-eyelashes/trend)
## **Top under lash false eyelashes search terms**
- **kiss eyelashes**147K/yr-3.8%4.7% conv. - **kiss wispy lashes**20K/yr-10.7%5.6% conv. - **short natural lashes**16K/yr+16.2%1.1% conv. - **natural fake lashes**14K/yr+4.2%1.6% conv. - **kiss lash couture**12K/yr-3.9%1.2% conv. - **kiss pompadour lashes**16K/yr-38.1%14.7% conv. - **fake eyelashes natural**10K/yr+36.0%2.4% conv. - **kiss so wispy lashes**12K/yr-5.2%9.8% conv. - **pompadour kiss eyelashes**12K/yr-20.9%21.5% conv. - **easy false eyelashes for beginners**13K/yr-15.6%0.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/under-lash-false-eyelashes/search-terms)
## **Top under lash false eyelashes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$29K20%$59K30%$88K40%$117K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kiss So Wispy False Eyelashes 12mm Includes 5 Pairs Of Lashes Easy to Apply Reusable Lash Clusters**KISS**$8.57**4.6★19,262 rev](https://www.amazon.com/dp/B00DS4EIEE) [2**Kiss So Wispy False Eyelashes Pompadour 16mm Includes 5 Pairs Of Lashes Easy to Apply Reusable Lash Clusters**KISS**$9.24**4.6★1,176 rev](https://www.amazon.com/dp/B07JVQSNLC) [3**Kiss Looks So Natural False Eyelashes Multipack - 03 10mm Includes Easy to Apply Reusable Lash Clusters**KISS**$8.96**4.4★3,220 rev](https://www.amazon.com/dp/B00DS4EI7G) [4**Kiss Looks So Natural False Eyelashes Shy 12mm Includes 5 Pairs Of Lashes Easy to Apply Reusable Lash Clusters**KISS**$8.27**4.3★16,711 rev](https://www.amazon.com/dp/B079B8BFR3) [5**Kiss So Wispy Pompadour Lashes 5 Pairs (Pack of 3)**KISS**$26.44**4.8★342 rev](https://www.amazon.com/dp/B09QF54MH5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Onlyall Short Natural Eyelashes Natural Fake Lashes Clear Band Lashes False Eyelashes Wispy Lashes Natural Eyelashes 12mm Lashes H24**Onlyall**$8.15**585 rev1y ago](https://www.amazon.com/dp/B0DSZF7G8V) [**WONSIS Self Adhesive Eyelashes 156 Pcs Self Adhesive Eyelash Clusters No Glue Needed Invisible 2-Strip Tape - Longer Lasting No Sticky Residue Pre Glued Eyelashes (Volume-Mixed)**WONSIS**$13.60**1,614 rev2y ago](https://www.amazon.com/dp/B0CV7X97QP) [**Kiss MLBB False Eyelashes My Lash But Better Bare Affair 4 Pairs 12mm Lightweight Stylish Wispy Everyday Wear Strip Lashes Superfine Band Technology Reusable Eyelashes Natural Look**KISS**$7.00**591 rev3y ago](https://www.amazon.com/dp/B0BX418N68) [**Kiss Impress Falsies Self Adhesive Eyelashes Press On Lashes 12mm-14mm Natural Volume Lashes Black No Glue Needed Invisible Band 36 Lash Clusters & Non-Stick Applicator - Natural**imPRESS**$13.99**6,164 rev3y ago](https://www.amazon.com/dp/B0BX48DR1X) [**Kiss Impress Falsies Self Adhesive Eyelashes Press On Lashes 12mm-14mm Glam Volume Lashes Black No Glue Needed Invisible Band 36 Lash Clusters & Non-Stick Applicator - Voluminous**imPRESS**$13.88**4,474 rev3y ago](https://www.amazon.com/dp/B0BX3YHN14)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WONSIS Self Adhesive Eyelashes 156 Pcs Self Adhesive Eyelash Clusters No Glue Needed Invisible 2-Strip Tape - Longer Lasting No Sticky Residue Pre Glued Eyelashes (Volume-Mixed)**WONSIS**$13.60**4.2★**▲ 34%**](https://www.amazon.com/dp/B0CV7X97QP) [**Onlyall Natural Lashes Wispy Lashes Natural Look False Eyelashes Soft Fluffy Fake Eyelashes 7 Pairs D1 Natural (6-13MM)**Onlyall**$8.39**4.4★**▲ 26%**](https://www.amazon.com/dp/B0BX6B1YQL) [**Onlyall Short Natural Eyelashes Natural Fake Lashes Clear Band Lashes False Eyelashes Wispy Lashes Natural Eyelashes 12mm Lashes H24**Onlyall**$8.15**4.3★**▲ 23%**](https://www.amazon.com/dp/B0DSZF7G8V) [**Kiss Lash Couture Matte Velvet False Eyelashes 1 Pair 16mm Blackest Black Plush Faux Mink Eyelashes 3D Volume Strip Lashes Exclusive Knot-Free Ultra-Thin Band Reusable Comfortable Lashes**KISS**$6.81**4.6★**▲ 17%**](https://www.amazon.com/dp/B08SQDJHY5) [**Kiss So Wispy False Eyelashes Pompadour 16mm Includes 5 Pairs Of Lashes Easy to Apply Reusable Lash Clusters**KISS**$9.24**4.6★**▲ 12%**](https://www.amazon.com/dp/B07JVQSNLC)
**~~View all trending →~~**
## **What buyers say about under lash false eyelashes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eyelash Quality**34%
*“My most perfect fake eyelash”*
**Ease Of Use**8%
*“Easy to use”*
**Quality-Overall**7%
*“the cluster quality is excellent”*
**Ease Of Application**7%
*“a handy applicator”*
**Adhesion/Stickiness**7%
*“Sticks well”*
**Value For Money**5%
*“Worth the buy”*
**Color**4%
*“They are very pretty”*
**Weight Light**3%
*“Lightweight and easy to apply”*
**Size-Overall**3%
*“Love the fit”*
**Durability**3%
*“they stayed all day”*
### **What buyers complain about **
**Adhesion/Stickiness**17%
*“Doesn't stick well”*
**Eyelash Quality**17%
*“The WORST eyelashes I have EVER gotten”*
**Quality-Overall**6%
*“Either that or the quality is inconsistent”*
**Size-Overall**6%
*“they are short”*
**Advertised Vs Actual Product**5%
*“Not as advertised”*
**Natural Ingredients**4%
*“not at all natural”*
**Thickness**3%
*“The band is slightly thicker then i prefer”*
**Ease Of Use**3%
*“very difficult to use”*
**Durability**3%
*“Fell apart as soon as I picked one up”*
**Value For Money**3%
*“it's very expensive”*
### **Top return reasons **
**Adhesion/Stickiness**22%
**Advertised Vs Actual Product**20%
**Size-Overall**17%
**Eyelash Quality**14%
**Shape/Style**5%
**Natural Ingredients**4%
**Functionality-Overall**4%
**Quality-Overall**3%
**Thickness**2%
**Value For Money**2%
## **Common questions**
- **Is under lash false eyelashes profitable to sell on Amazon United States?**
- The niche generates $293K/yr across 16 tracked products. 90-day search growth is -8.1%. Flapen's verdict: Skip it (43/100).
- **How competitive is the under lash false eyelashes niche?**
- 5 brands and 56 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in under lash false eyelashes?**
- Top complaints mined from reviews: Adhesion/Stickiness, Eyelash Quality, Quality-Overall. The return rate is 1.3%.
- **When does demand for under lash false eyelashes peak?**
- Demand peaks in Aug; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the under lash false eyelashes niche?**
- Listings span $6.45–$26.44; the average listing price is $10.36 (sweet spot $15–$100). The average incumbent carries 4,330 reviews — the moat a new listing must climb.
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