---
title: "Under Eye Puff — $194K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/under-eye-puff"
last_updated: "2026-08-09T15:21:47.166Z"
locale: en
meta:
description: "Niche score 35/100 · $194K/yr market · 209K searches/yr · $7.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $194K/yr market · 209K searches/yr · $7.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Under Eye Puff — $194K/yr Amazon US Niche (2026) - Flapen"
---
# **under eye puff**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 38Growth 33Conversion 94Competition 0Returns 98Price range 0Avg price 22Brand share 0Review moat 22Quality gap 25
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$194K**
$194K/yr · 209K searches
**Growth**
**Okay****+6.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****9,679.5**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$7.93**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$6.51–$11.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, under eye puff is a $194K/yr Amazon United States market (209K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **under eye puff market data**
- **Units sold / yr**
- **25K–30K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$198K–$238K**
- units × avg price
- **Conversion rate**
- **11.8%**
- **Avg BSR**
- **#22**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**17**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Airspun100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.0% search growth over the last 90 days.
7K5KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/under-eye-puff/trend)
## **Top under eye puff search terms**
- **airspun loose face powder**83K/yr-1.0%13.1% conv. - **airspun powder**21K/yr+62.6%12.6% conv. - **coty airspun loose face powder**37K/yr+1.8%11.0% conv. - **airspun**39K/yr-18.3%8.0% conv. - **air spun loose setting powder**9K/yr+15.1%10.4% conv. - **coty airspun loose face powder translucent**4K/yr+130.5%14.0% conv. - **airspun translucent setting powder**7K/yr-20.6%8.7% conv. - **coty airspun**3K/yr+32.1%6.0% conv. - **air spun**3K/yr-1.7%14.3% conv. - **airspun setting powder**3K/yr-14.3%9.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/under-eye-puff/search-terms)
## **Top under eye puff products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$39K40%$78K60%$117K80%$156K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Airspun Loose Setting Powder Talc-Free Pore Minimizer Oil Absorbing Face Powder - Translucent**Airspun**$6.69**4.6★11,679 rev](https://www.amazon.com/dp/B0BDW1MN6Y) [2**Airspun Coty Loose Face Powder Translucent Extra Coverage 0.35g**Airspun**$6.66**4.6★3,681 rev](https://www.amazon.com/dp/B0BDW27227) [3**Airspun Loose Powder Translucent Extra Coverage 2pk**Airspun**$11.87**4.6★11,679 rev](https://www.amazon.com/dp/B0BDW341GG) [4**Airspun Loose Setting Powder Talc-Free Pore Minimizer Oil Absorbing Face Powder - Honey Beige**Airspun**$6.51**4.6★11,679 rev](https://www.amazon.com/dp/B0BDWC8PP5)
### **Newest**
by launch date
[**Airspun Loose Setting Powder Talc-Free Pore Minimizer Oil Absorbing Face Powder - Translucent**Airspun**$6.69**11,679 rev3y ago](https://www.amazon.com/dp/B0BDW1MN6Y) [**Airspun Coty Loose Face Powder Translucent Extra Coverage 0.35g**Airspun**$6.66**3,681 rev3y ago](https://www.amazon.com/dp/B0BDW27227) [**Airspun Loose Powder Translucent Extra Coverage 2pk**Airspun**$11.87**11,679 rev3y ago](https://www.amazon.com/dp/B0BDW341GG) [**Airspun Loose Setting Powder Talc-Free Pore Minimizer Oil Absorbing Face Powder - Honey Beige**Airspun**$6.51**11,679 rev3y ago](https://www.amazon.com/dp/B0BDWC8PP5)
### **Trending**
90-day click momentum
[**Airspun Loose Setting Powder Talc-Free Pore Minimizer Oil Absorbing Face Powder - Honey Beige**Airspun**$6.51**4.6★**▲ 47%**](https://www.amazon.com/dp/B0BDWC8PP5) [**Airspun Coty Loose Face Powder Translucent Extra Coverage 0.35g**Airspun**$6.66**4.6★**— 5%**](https://www.amazon.com/dp/B0BDW27227) [**Airspun Loose Setting Powder Talc-Free Pore Minimizer Oil Absorbing Face Powder - Translucent**Airspun**$6.69**4.6★**— 3%**](https://www.amazon.com/dp/B0BDW1MN6Y) [**Airspun Loose Powder Translucent Extra Coverage 2pk**Airspun**$11.87**4.6★**— 6%**](https://www.amazon.com/dp/B0BDW341GG)
## **What buyers say about under eye puff**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**18%
*“Pleasant smelling”*
**Quality-Overall**13%
*“well-made”*
**Value For Money**13%
*“Its very affordable”*
**Soft Feel**7%
*“Goes on smoothly”*
**Suitability Combination Skin**7%
*“smooths the skin nicely”*
**Durability**5%
*“It also lasts all day”*
**Coverage**5%
*“Good coverage”*
**Efficiency**3%
*“this works well”*
**Advertised Vs Actual Product**3%
*“it works just as described”*
**Brightness/Shine/Glow**3%
*“keeps my face from being shiny”*
### **What buyers complain about **
**Smell**23%
*“Scent is way too strong”*
**Color**14%
*“Super pale”*
**Quality-Overall**5%
*“Cheap and doesn't help with shine”*
**Allergies**4%
*“And I think its setting off my allergies”*
**Texture/Consistency-Overall**3%
*“Terrible and cakey”*
**Suitability Combination Skin**3%
*“Not for medium colored skin”*
**Ease Of Use**3%
*“Can't use”*
**Moist/Dry**3%
*“do not use for full face powder because it leaves your face feeling very dry”*
**Ingredients-Overall**3%
*“Why arent the ingredients listed”*
**Defective Material/Parts**3%
*“Some of the product was all over the box”*
### **Top return reasons **
**Smell**31%
**Color**23%
**Advertised Vs Actual Product**8%
**Leak-Proof**5%
**Functionality-Overall**4%
**Product Condition**3%
**Weight Light**3%
**Texture/Consistency-Overall**3%
**Value For Money**2%
**Moist/Dry**2%
## **Common questions**
- **Is under eye puff profitable to sell on Amazon United States?**
- The niche generates $194K/yr across 4 tracked products. 90-day search growth is +6.0%. Flapen's verdict: Skip it (35/100).
- **How competitive is the under eye puff niche?**
- 1 brands and 17 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in under eye puff?**
- Top complaints mined from reviews: Smell, Color, Quality-Overall. The return rate is 0.4%.
- **When does demand for under eye puff peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the under eye puff niche?**
- Listings span $6.51–$11.87; the average listing price is $7.93 (sweet spot $15–$100). The average incumbent carries 9,680 reviews — the moat a new listing must climb.
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