---
title: "Reviews — under eye patches - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/under-eye-patches/reviews"
last_updated: "2026-07-21T09:06:36.973Z"
locale: en
meta:
  description: "under eye patches clears our launch bar: a $18.5M/yr market growing +0.1% this quarter with returns at 0.6%. Data updated Jul 2026."
  "og:description": "under eye patches clears our launch bar: a $18.5M/yr market growing +0.1% this quarter with returns at 0.6%. Data updated Jul 2026."
  "og:title": "Reviews — under eye patches - Flapen"
---

# **under eye patches**

**Launch it**

A $18.5M/yr market growing +0.1% this quarter with returns at 0.6% — clears our launch bar.

Market size 100Growth 25Conversion 78Competition 78Returns 97Price range 73Avg price 77Brand share 80Review moat 20Quality gap 55

**Market size**

**Incredible****$18.5M**

$18.5M/yr · 15.0M searches

**Returns**

**Incredible****0.6%**

return rate — above 6% kills the launch gate

**Brand share**

**Great****55%**

top-5 brand share — no brand owns this niche

**Conversion**

**Great****7.7%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Avg price**

**Great****$15.95**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$4.22–$44.52**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+0.1%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****12,796.56**

avg incumbent reviews — the moat a new listing must climb