---
title: "under eye patches — $18.5M/yr Amazon United States Niche, Score 70/100 - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/under-eye-patches"
last_updated: "2026-07-20T21:14:45.272Z"
locale: en
meta:
description: "under eye patches clears our launch bar: a $18.5M/yr market growing +0.1% this quarter with returns at 0.6%. Data updated Jul 2026."
"og:description": "under eye patches clears our launch bar: a $18.5M/yr market growing +0.1% this quarter with returns at 0.6%. Data updated Jul 2026."
"og:title": "under eye patches — $18.5M/yr Amazon United States Niche, Score 70/100 - Flapen"
---
# **under eye patches**
**Launch it**
A $18.5M/yr market growing +0.1% this quarter with returns at 0.6% — clears our launch bar.
Market size 100Growth 25Conversion 78Competition 78Returns 97Price range 73Avg price 77Brand share 80Review moat 20Quality gap 55
**Market size**
**Incredible****$18.5M**
$18.5M/yr · 15.0M searches
**Returns**
**Incredible****0.6%**
return rate — above 6% kills the launch gate
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Avg price**
**Great****$15.95**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.22–$44.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+0.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****12,796.56**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, under eye patches is a $18.5M/yr Amazon United States market (15.0M searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Dec. Verdict: Launch it — 70/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **1.0M–1.0M**
- avg 25,000–30,000/product
- **Revenue / yr**
- **$15.9M–$15.9M**
- units × avg price
- **Launch success**
- **100%**
- 5 of 5 new (360d)
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#13**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **98%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **129 days**
## **Competition**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**26 **▼falling
**Sellers**
**65**
**Top-5 brand share**
**55%**
Top 20: 95%
**Top-5 click share**
**37%**
Top 20: 79%
**Open market**
**41%**
- grace & stella28% - BIODANCE9% - Topicals7% - COSRX6% - abib5% - Taimand4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.1% search growth over the last 90 days.
500K300KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/under-eye-patches/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$555K6%$1.1M9%$1.7M12%$2.2M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 41 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**grace & stella Award Winning Under Eye Mask - Birthday Gifts for Women - Gel Eye Patches for Dark Circles Puffy Eyes Undereye Bags - Gifts for Mom - Vegan Self Care (24 Pairs Gold)**grace & stella**$20.66**4.4★48,048 rev](https://www.amazon.com/dp/B014E2D6BY) [2**BIODANCE Collagen Peptide Eye Patches Anti Wrinkle & Smile Line Patches for Face Under Eye Mask for Fine Lines & Eye Bags Travel Essentials & Self Care Gifts for Women Korean Skin Care (60 Count)**BIODANCE**$20.84**4.6★1,768 rev](https://www.amazon.com/dp/B0GD6R7CFJ) [3**Topicals Faded Brightening Under Eye Masks | Patches to Depuff Hydrate Brighten and Cool | Reduce Dark Circles and Fine Lines | Contains Kojic Acid Caffeine and Niacinamide (Set of 6)**Topicals**$20.81**4.5★3,987 rev](https://www.amazon.com/dp/B0C3SB2P5G) [4**COSRX Pink Peptides Collagen Hydrogel Eye Patch for Puffy Eyes Cooling & Firming Under Eye Patches with 4-Peptide & Caffeine (60) Depuffing Gel Eye Mask Korean Skin Care**COSRX**$19.98**4.4★4,324 rev](https://www.amazon.com/dp/B0DLKCCPYZ) [5**Abib Vegan Collagen Eye Patches for Wrinkles & Fine Line with Jericho Rose Jelly & Peptides 60 Count Korean Skin Care**abib**$18.76**4.6★3,212 rev](https://www.amazon.com/dp/B01CVXSPBO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**medicube Jelly Eye Mask PDRN Pink Collagen | Hydrogel Eye Patches with PDRN Collagen NAD | Refreshing for Puffy Tired Eyes | Firming for Look of Wrinkles Fine Lines | Korean Skincare (6 Pairs)**medicube**$9.60**100 rev5mo ago](https://www.amazon.com/dp/B0GHNDWQFN) [**BIODANCE Collagen Peptide Eye Patches Anti Wrinkle & Smile Line Patches for Face Under Eye Mask for Fine Lines & Eye Bags Travel Essentials & Self Care Gifts for Women Korean Skin Care (60 Count)**BIODANCE**$20.84**1,768 rev6mo ago](https://www.amazon.com/dp/B0GD6R7CFJ) [**BIODANCE Caviar PDRN Eye Patches Nourishing Under Eye Patches for Dark Circles Depuffing Eye Mask for Puffy & Tired Eyes Travel Essentials & Self Care Gifts for Women Korean Skin Care (60 Count)**BIODANCE**$20.79**909 rev6mo ago](https://www.amazon.com/dp/B0GD6WQZVJ) [**medicube Eye Patch PDRN Caffeine Collagen | Gel Eye Patches for the appearance of Dark Circles Undereye Bags | Firming Age-Defying Care with Retinol Collagen | Korean Skincare | 30 Pairs**medicube**$20.28**576 rev7mo ago](https://www.amazon.com/dp/B0G38FGSKL) [**firstfly 60 Pcs Avocado Eye Mask Under Eye Patches for Dark Circles and Puffiness Moisturizing Nourishing Eye Treatment Mask Improving Eye Skin Dryness Fine Lines and Wrinkles**firstfly**$6.83**486 rev9mo ago](https://www.amazon.com/dp/B0FPR5ZT3K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**medicube Jelly Eye Mask PDRN Pink Collagen | Hydrogel Eye Patches with PDRN Collagen NAD | Refreshing for Puffy Tired Eyes | Firming for Look of Wrinkles Fine Lines | Korean Skincare (6 Pairs)**medicube**$9.60**4.6★**▲ 228%**](https://www.amazon.com/dp/B0GHNDWQFN) [**BIODANCE Collagen Peptide Eye Patches Anti Wrinkle & Smile Line Patches for Face Under Eye Mask for Fine Lines & Eye Bags Travel Essentials & Self Care Gifts for Women Korean Skin Care (60 Count)**BIODANCE**$20.84**4.6★**▲ 210%**](https://www.amazon.com/dp/B0GD6R7CFJ) [**BIODANCE Caviar PDRN Eye Patches Nourishing Under Eye Patches for Dark Circles Depuffing Eye Mask for Puffy & Tired Eyes Travel Essentials & Self Care Gifts for Women Korean Skin Care (60 Count)**BIODANCE**$20.79**4.6★**▲ 184%**](https://www.amazon.com/dp/B0GD6WQZVJ) [**Eakroo Under Eye Patches - 60PCS Aloe Vera Eye Patches for Puffy Eyes and Dark Circles Eye Mask Skincare Eye Patches for Women Under Eye Mask Parches Para Ojeras Reduce Wrinkles and Fine Lines**Eakroo**$7.16**4.4★**▲ 163%**](https://www.amazon.com/dp/B0D984G2NZ) [**grace & stella Award Winning Under Eye Mask - Reduce Dark Circles Puffy Eyes Undereye Bags Wrinkles - Gel Under Eye Patches - Small Birthday Gifts - Vegan Cruelty-Free (Pink 6 Pairs)**grace & stella**$9.68**4.4★**▲ 152%**](https://www.amazon.com/dp/B0C4FY8FXW)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**15%
*“dries quickly”*
**Quality-Overall**12%
*“Great product very effective”*
**Value For Money**10%
*“They are affordable”*
**Soft Feel**7%
*“My skin feels smooth”*
**Ease Of Use**5%
*“Easy to put on”*
**Efficiency**3%
*“Improvement is promising”*
**Brightness/Shine/Glow**3%
*“Nice shimmer”*
**Comfort-Overall**3%
*“It is comfortable”*
**Suitability Dry Skin**3%
*“These really help with the dry an around the eyes”*
**Suitability Combination Skin**3%
*“Good for your face”*
### **What buyers complain about **
**Grip**11%
*“Doesnt Stay in Place”*
**Functionality-Overall**10%
*“No Results”*
**Moist/Dry**8%
*“Dried up”*
**Allergies**7%
*“Allergic reaction”*
**Value For Money**6%
*“Not worth the price”*
**Adhesion/Stickiness**5%
*“Not sticking”*
**Quality-Overall**4%
*“Bad quality”*
**Symptom Reduction**3%
*“Didnt see much improvement”*
**Thickness**3%
*“Too thick”*
**Skin Health**3%
*“Skin needs cleaned up after use”*
### **Top return reasons **
**Functionality-Overall**14%
**Adhesion/Stickiness**11%
**Advertised Vs Actual Product**10%
**Size-Overall**9%
**Value For Money**8%
**Moist/Dry**8%
**Leak-Proof**5%
**Smell**4%
**Defective Material/Parts**3%
**Grip**3%
## **Common questions**
- **Is under eye patches profitable to sell on Amazon United States?**
- The niche generates $18.5M/yr across 41 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Launch it (70/100).
- **How competitive is the under eye patches niche?**
- 26 brands and 65 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in under eye patches?**
- Top complaints mined from reviews: Grip, Functionality-Overall, Moist/Dry. The return rate is 0.6%.
- **When does demand for under eye patches peak?**
- Demand peaks in Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the under eye patches niche?**
- Listings span $4.22–$44.52; the average listing price is $15.95 (sweet spot $15–$100). The average incumbent carries 12,797 reviews — the moat a new listing must climb.
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