---
title: "Under Eye Brightener — $893K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/under-eye-brightener"
last_updated: "2026-08-10T01:28:50.453Z"
locale: en
meta:
description: "Niche score 45/100 · $893K/yr market · 2.3M searches/yr · $8.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $893K/yr market · 2.3M searches/yr · $8.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Under Eye Brightener — $893K/yr Amazon US Niche (2026) - Flapen"
---
# **under eye brightener**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 76Growth 20Conversion 54Competition 23Returns 96Price range 32Avg price 23Brand share 7Review moat 21Quality gap 78
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Great****$893K**
$893K/yr · 2.3M searches
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$4.98–$19.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****$8.45**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****11,724.29**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-9.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, under eye brightener is a $893K/yr Amazon United States market (2.3M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Feb–Apr. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **under eye brightener market data**
- **Units sold / yr**
- **100K–125K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$845K–$1.1M**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#41**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **122 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**18**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**0%**
- Catrice Cosmetics81% - e.l.f.5% - Good Molecules5% - Palladio4% - Smashbox3% - Elizabeth Mott3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.8% search growth over the last 90 days.
90K70KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Apr · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/under-eye-brightener/trend)
## **Top under eye brightener search terms**
- **under eye brightener**820K/yr-15.9%4.0% conv. - **catrice**640K/yr+2.6%1.1% conv. - **catrice under eye brightener**320K/yr+3.9%11.9% conv. - **eye brightener**148K/yr-4.3%3.9% conv. - **catrice cosmetics**119K/yr-28.4%0.6% conv. - **eye brightener stick**72K/yr-19.3%0.5% conv. - **catrice makeup**47K/yr+0.8%0.6% conv. - **iwawa concealer**50K/yr-68.0%0.0% conv. - **becca under eye brightening corrector**35K/yr-8.7%2.8% conv. - **catrice under-eye brightener**12K/yr+11.1%7.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/under-eye-brightener/search-terms)
## **Top under eye brightener products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$134K30%$268K45%$402K60%$536K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Catrice | Under Eye Brightener | Conceal & Brighten Dark Circles | With Hyaluronic Acid & Shea Butter | Vegan Cruelty Free & Paraben Free (010 | Light Rose)**Catrice Cosmetics**$5.64**4.2★29,514 rev](https://www.amazon.com/dp/B09V1CPTR1) [2**Catrice | Under Eye Brightener | Conceal & Brighten Dark Circles | With Hyaluronic Acid & Shea Butter | Vegan Cruelty Free & Paraben Free (020 | Warm Nude)**Catrice Cosmetics**$5.62**4.2★29,514 rev](https://www.amazon.com/dp/B0C37GMSJS) [3**Catrice | Under Eye Brightener | Conceal & Brighten Dark Circles | With Hyaluronic Acid & Shea Butter | Vegan Cruelty Free & Paraben Free (030 | Golden Toffee)**Catrice Cosmetics**$5.59**4.2★29,514 rev](https://www.amazon.com/dp/B0DPB84157) [4**Catrice | Under Eye Concealer Brush | Angled Brush for Precise Blending of Cream Liquid & Powder Make Up | Ultra-Soft Bristles | Vegan**Catrice Cosmetics**$5.78**4.6★218 rev](https://www.amazon.com/dp/B0GKJGLF4P) [5**Good Molecules Yerba Mate Wake Up Eye Gel - Hydrating Under Eye Gel Cream with Hyaluronic Acid and Caffeine - Target Dark Circles and Puffiness - Skin Care for Face**Good Molecules**$5.95**4.3★32,077 rev](https://www.amazon.com/dp/B091NJQ29P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Catrice | Filler Supreme Lip Gloss with Peptides & Hyaluronic Acid | High-Shine Hydrating Formula with Non-Sticky Glossy Finish | Vegan & Cruelty Free (020 | Fairytale Filter)**Catrice Cosmetics**$6.77**111 rev5mo ago](https://www.amazon.com/dp/B0GHNM29BC) [**Catrice | Under Eye Concealer Brush | Angled Brush for Precise Blending of Cream Liquid & Powder Make Up | Ultra-Soft Bristles | Vegan**Catrice Cosmetics**$5.78**218 rev5mo ago](https://www.amazon.com/dp/B0GKJGLF4P) [**e.l.f. Soft Glam Brightening Corrector Helps Minimize Dark Circles & Discoloration Hydrating With A Natural Finish Vegan & Cruelty-Free Light Pink**e.l.f.**$4.98**1,033 rev6mo ago](https://www.amazon.com/dp/B0G1H283LW) [**Catrice | Under Eye Brightener Liquid | Instantly Brighten Dark Circles | Lightweight Luminous Formula with Built-In Sponge Applicator | Vegan & Cruelty Free (010 | Light Rose)**Catrice Cosmetics**$6.58**448 rev11mo ago](https://www.amazon.com/dp/B0FGJP7R4B) [**Elizabeth Mott Thank Me Later Under Eye Brightener Base Color-Correcting Base to Use Under Concealer Helps Concealer Apply Smoothly Wear Better & Cover Dark Circles More Evenly Soft Pink 5ml**Elizabeth Mott**$19.54**25,052 rev11mo ago](https://www.amazon.com/dp/B0FKBY7VYY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Catrice | Filler Supreme Lip Gloss with Peptides & Hyaluronic Acid | High-Shine Hydrating Formula with Non-Sticky Glossy Finish | Vegan & Cruelty Free (020 | Fairytale Filter)**Catrice Cosmetics**$6.77**4.4★**▲ 201%**](https://www.amazon.com/dp/B0GHNM29BC) [**Catrice | Under Eye Concealer Brush | Angled Brush for Precise Blending of Cream Liquid & Powder Make Up | Ultra-Soft Bristles | Vegan**Catrice Cosmetics**$5.78**4.6★**▲ 96%**](https://www.amazon.com/dp/B0GKJGLF4P) [**Smashbox X BECCA Under Eye Brightening Corrector | Brightens and Corrects Dark Circles | Vitamin E 0.15 Ounce Medium/Dark**Smashbox**$19.70**4.4★**▲ 72%**](https://www.amazon.com/dp/B0BGJ1G9HW) [**e.l.f. Soft Glam Brightening Corrector Helps Minimize Dark Circles & Discoloration Hydrating With A Natural Finish Vegan & Cruelty-Free Light Pink**e.l.f.**$4.98**4.3★**▲ 69%**](https://www.amazon.com/dp/B0G1H283LW) [**Catrice | Under Eye Brightener | Conceal & Brighten Dark Circles | With Hyaluronic Acid & Shea Butter | Vegan Cruelty Free & Paraben Free (030 | Golden Toffee)**Catrice Cosmetics**$5.59**4.2★**▲ 37%**](https://www.amazon.com/dp/B0DPB84157)
**~~View all trending →~~**
## **What buyers say about under eye brightener**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**13%
*“Decent price”*
**Quality-Overall**11%
*“Excellent Quality”*
**Brightness/Shine/Glow**8%
*“I love this lip gloss”*
**Soft Feel**7%
*“Soft and creamy”*
**Coverage**7%
*“Buildable coverage”*
**Color**5%
*“the color is beautiful”*
**Moist/Dry**5%
*“Good hydration”*
**Suitability Combination Skin**5%
*“matches my skin perfectly”*
**Efficiency**4%
*“It works well”*
**Advertised Vs Actual Product**3%
*“As advertised”*
### **What buyers complain about **
**Functionality-Overall**16%
*“barely works”*
**Color**6%
*“its too dark”*
**Wrinkles**6%
*“Settles in wrinkles badly”*
**Allergies**5%
*“Caused Rash”*
**Coverage**5%
*“Not full coverage”*
**Moist/Dry**4%
*“Very dry”*
**Value For Money**4%
*“EXPENSIVE”*
**Symptom Reduction**3%
*“No noticeable improvement yet”*
**Adhesion/Stickiness**2%
*“not sticky”*
**Oily/Greasy**2%
*“Too greasy”*
### **Top return reasons **
**Color**19%
**Functionality-Overall**19%
**Advertised Vs Actual Product**12%
**Coverage**6%
**Brightness/Shine/Glow**5%
**Product Condition**5%
**Texture/Consistency-Overall**4%
**Moist/Dry**3%
**Wrinkles**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is under eye brightener profitable to sell on Amazon United States?**
- The niche generates $893K/yr across 14 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Skip it (45/100).
- **How competitive is the under eye brightener niche?**
- 6 brands and 18 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in under eye brightener?**
- Top complaints mined from reviews: Functionality-Overall, Color, Wrinkles. The return rate is 0.8%.
- **When does demand for under eye brightener peak?**
- Demand peaks in Feb–Apr; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the under eye brightener niche?**
- Listings span $4.98–$19.70; the average listing price is $8.45 (sweet spot $15–$100). The average incumbent carries 11,724 reviews — the moat a new listing must climb.
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