---
title: "Trend — ultra thin eyeliner - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/ultra-thin-eyeliner/trend"
last_updated: "2026-08-09T19:09:30.552Z"
locale: en
meta:
  description: "Niche score 47/100 · $194K/yr market · 148K searches/yr · $18.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · $194K/yr market · 148K searches/yr · $18.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — ultra thin eyeliner - Flapen"
---

# **ultra thin eyeliner**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 38Growth 12Conversion 75Competition 36Returns 96Price range 63Avg price 84Brand share 0Review moat 22Quality gap 81

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$18.68**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Great****7.0%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$7.08–$28.58**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$194K**

$194K/yr · 148K searches

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****9,269.68**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-27.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend