---
title: "Ultra Thin Eyeliner — $194K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/ultra-thin-eyeliner"
last_updated: "2026-08-09T22:57:24.915Z"
locale: en
meta:
description: "Niche score 47/100 · $194K/yr market · 148K searches/yr · $18.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $194K/yr market · 148K searches/yr · $18.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ultra Thin Eyeliner — $194K/yr Amazon US Niche (2026) - Flapen"
---
# **ultra thin eyeliner**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 38Growth 12Conversion 75Competition 36Returns 96Price range 63Avg price 84Brand share 0Review moat 22Quality gap 81
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.68**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****7.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$7.08–$28.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$194K**
$194K/yr · 148K searches
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****9,269.68**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-27.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ultra thin eyeliner is a $194K/yr Amazon United States market (148K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ultra thin eyeliner market data**
- **Units sold / yr**
- **13K–15K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$234K–$280K**
- units × avg price
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#324**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **68%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**96**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**0%**
- SOSHE66% - MAYBELLINE21% - REVLON10% - wernies2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -27.0% search growth over the last 90 days.
4K3KHoliday '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/ultra-thin-eyeliner/trend)
## **Top ultra thin eyeliner search terms**
- **soshe beauty**34K/yr-0.5%3.7% conv. - **soshe eyeliner**31K/yr-54.1%9.4% conv. - **maybelline master precise eyeliner**22K/yr-18.4%10.5% conv. - **soshe**14K/yr+4.7%2.4% conv. - **micro eyeliner**19K/yr-44.5%3.8% conv. - **maybelline skinny eyeliner**6K/yr-27.6%13.7% conv. - **revlon micro eyeliner**6K/yr-17.5%20.4% conv. - **micro eyeliner pencil**5K/yr-50.0%4.5% conv. - **revlon colorstay micro eyeliner**3K/yr-20.3%20.6% conv. - **master precise eyeliner**2K/yr-8.2%15.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/ultra-thin-eyeliner/search-terms)
## **Top ultra thin eyeliner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$19K20%$39K30%$58K40%$78K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SOSHE Beauty - Waterproof Precision Eyeliner | 1.5mm Smudge-Proof Gel Liner| Easy Refills | Cruelty-Free Certified Plastic Negative (Lovesick - Burgundy Brown)**SOSHE**$23.17**4.0★214 rev](https://www.amazon.com/dp/B0DSCHXPG2) [2**SOSHE Beauty - Blurring Pillow Blush | Featherlight Cushiony Cream to Powder Formula | Squalane Cucumber Seed Extract Ashwagandha Root | Vegan Clean Cruelty-Free (Copper Spice Warm Terracotta)**SOSHE**$27.20**4.3★90 rev](https://www.amazon.com/dp/B0FCXB8YB3) [3**Maybelline Eyestudio Master Precise All Day Waterproof Liquid Eyeliner Makeup Black 1 Count (Packaging May Vary)**MAYBELLINE**$7.08**4.4★35,759 rev](https://www.amazon.com/dp/B07FYMBCS5) [4**Maybelline Master Precise Skinny Gel Eyeliner Pencil Defining Black 1 Count**MAYBELLINE**$8.35**4.5★6,122 rev](https://www.amazon.com/dp/B0169YXW6O) [5**SOSHE Beauty - Blurring Pillow Blush | Featherlight Cushiony Cream to Powder Formula | Squalane Cucumber Seed Extract Ashwagandha Root | Vegan Clean Cruelty-Free (Speakeasy Dusty Mauve)**SOSHE**$26.85**4.3★90 rev](https://www.amazon.com/dp/B0FCX1MF6X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SOSHE Precision Sculpting Stick Cream Contour Stick- Satin Finish Contour Makeup- Three-Angle Tip for Cheek Jaw and Nose Multi Use - Blendable - Vegan - Refillable - (Linen - Light)**SOSHE**$25.40**0 rev4mo ago](https://www.amazon.com/dp/B0GR6W3DBX) [**SOSHE Blurring Pillow Blush - Cream to Powder Natural Finish - Refillable Compact Clean Cream Blush for Cheeks - Lightweight Blush Makeup Soft Focus-Safe for Sensitive Skin- Buildable - (Bare Muse)**SOSHE**$27.47**90 rev7mo ago](https://www.amazon.com/dp/B0G4CBYDMC) [**SOSHE Beauty - Blurring Pillow Blush | Featherlight Cushiony Cream to Powder Formula | Squalane Cucumber Seed Extract Ashwagandha Root | Vegan Clean Cruelty-Free (Copper Spice Warm Terracotta)**SOSHE**$27.20**90 rev1y ago](https://www.amazon.com/dp/B0FCXB8YB3) [**SOSHE Beauty - Blurring Pillow Blush | Featherlight Cushiony Cream to Powder Formula | Squalane Cucumber Seed Extract Ashwagandha Root | Vegan Clean Cruelty-Free (Speakeasy Dusty Mauve)**SOSHE**$26.85**90 rev1y ago](https://www.amazon.com/dp/B0FCX1MF6X) [**SOSHE Beauty - Blurring Pillow Blush | Featherlight Cushiony Cream to Powder Formula | Squalane Cucumber Seed Extract Ashwagandha Root | Vegan Clean Cruelty-Free (Rosy Rest Dusty Pink)**SOSHE**$26.65**90 rev1y ago](https://www.amazon.com/dp/B0FCWP8QNC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SOSHE Blurring Pillow Blush - Cream to Powder Natural Finish - Refillable Compact Clean Cream Blush for Cheeks - Lightweight Blush Makeup Soft Focus-Safe for Sensitive Skin- Buildable - (Bare Muse)**SOSHE**$27.47**4.3★**▲ 324%**](https://www.amazon.com/dp/B0G4CBYDMC) [**wernies No Show Socks Women Low Socks Non Slip Flat Boat Line 4/8 Pairs**wernies**$15.59**4.5★**▲ 276%**](https://www.amazon.com/dp/B07WRY3PBD) [**SOSHE Precision Sculpting Stick Cream Contour Stick- Satin Finish Contour Makeup- Three-Angle Tip for Cheek Jaw and Nose Multi Use - Blendable - Vegan - Refillable - (Linen - Light)**SOSHE**$25.40**0.0★**▲ 256%**](https://www.amazon.com/dp/B0GR6W3DBX) [**SOSHE Beauty - Ceramide Refillable Lip Silk | Sheer Hydrating Silky Buildable Lipstick | Ceramides Vitamin E Shea Butter | Cruelty-Free Certified Plastic Negative (Speakeasy - Dusty Mauve)**SOSHE**$28.58**4.0★**▲ 101%**](https://www.amazon.com/dp/B0DSCBH3PG) [**SOSHE Beauty - Waterproof Precision Eyeliner Refill | 1.5mm Smudge-Proof Gel Liner | Cruelty-Free Certified Plastic Negative (Lovesick - Burgundy Brown REFILL)**SOSHE**$16.54**4.0★**▲ 57%**](https://www.amazon.com/dp/B0DSCFWNVX)
**~~View all trending →~~**
## **What buyers say about ultra thin eyeliner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**15%
*“Love the color”*
**Eyeliner Quality**13%
*“Long Lasting Thin Line Eyeliner”*
**Quality-Overall**8%
*“clean beauty product”*
**Value For Money**6%
*“Worth the money”*
**Durability**6%
*“stays all day”*
**Ease Of Application**5%
*“Easy application”*
**Size-Overall**5%
*“Fit nicely”*
**Smudge Resistance**5%
*“No smudging”*
**Comfort-Overall**4%
*“Very comfortable”*
**Soft Feel**3%
*“It is very creamy”*
### **What buyers complain about **
**Durability**13%
*“Broke right off”*
**Moist/Dry**13%
*“arrived dried out”*
**Water Resistance**7%
*“Not true waterproof liner”*
**Eyeliner Quality**7%
*“This eyeliner dries out very quickly”*
**Value For Money**4%
*“popular brand. that isn't necessarily the most affordable”*
**Quality-Overall**4%
*“Poor quality”*
**Size-Overall**4%
*“Only downside - it is short”*
**Functionality-Overall**4%
*“It doesn't work”*
**Thickness**3%
*“Then the line is thicker so I am not happy with that”*
**Ease Of Use**3%
*“This is too difficult for me to use”*
### **Top return reasons **
**Eyeliner Quality**22%
**Color**16%
**Moist/Dry**9%
**Size-Overall**7%
**Advertised Vs Actual Product**7%
**Functionality-Overall**5%
**Feet Fit**4%
**Defective Material/Parts**4%
**Thin**3%
**Water Resistance**3%
## **Common questions**
- **Is ultra thin eyeliner profitable to sell on Amazon United States?**
- The niche generates $194K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -27.0%. Flapen's verdict: Skip it (47/100).
- **How competitive is the ultra thin eyeliner niche?**
- 4 brands and 96 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in ultra thin eyeliner?**
- Top complaints mined from reviews: Durability, Moist/Dry, Water Resistance. The return rate is 0.8%.
- **When does demand for ultra thin eyeliner peak?**
- Demand peaks in Jun; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the ultra thin eyeliner niche?**
- Listings span $7.08–$28.58; the average listing price is $18.68 (sweet spot $15–$100). The average incumbent carries 9,270 reviews — the moat a new listing must climb.
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