---
title: "Typology Tinted Serum — $184K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/typology-tinted-serum"
last_updated: "2026-08-09T19:05:28.260Z"
locale: en
meta:
description: "Niche score 49/100 · $184K/yr market · 143K searches/yr · $25.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $184K/yr market · 143K searches/yr · $25.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Typology Tinted Serum — $184K/yr Amazon US Niche (2026) - Flapen"
---
# **typology tinted serum**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 37Growth 18Conversion 59Competition 46Returns 95Price range 83Avg price 95Brand share 4Review moat 23Quality gap 82
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$25.57**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.54–$67.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$184K**
$184K/yr · 143K searches
**Review moat**
**Bad****7,465.68**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-13.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, typology tinted serum is a $184K/yr Amazon United States market (143K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **typology tinted serum market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$153K–$205K**
- units × avg price
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#376**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **84%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **122 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**118**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 100%
**Open market**
**0%**
- e.l.f.45% - Typology30% - Clinique18% - BAISEN DIARY5% - wyihg2% - MAYBELLINE1%
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — -13.6% search growth over the last 90 days.
6K4KBlack Friday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/typology-tinted-serum/trend)
## **Top typology tinted serum search terms**
- **typology lip oil**39K/yr-9.1%2.0% conv. - **elf hydrating core lip shine**29K/yr-24.4%6.5% conv. - **black honey dupe**13K/yr-5.6%4.6% conv. - **clinique black honey blush**7K/yr+17.6%6.8% conv. - **black honey blush**8K/yr-4.5%3.4% conv. - **honey lipstick**8K/yr-21.6%3.2% conv. - **typology lip**5K/yr+16.8%0.7% conv. - **elf lip shine**5K/yr-18.8%5.4% conv. - **typology tinted lip oil**4K/yr-4.1%2.9% conv. - **baisen diary honey lipstick tinted lip balm**4K/yr-17.2%2.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/typology-tinted-serum/search-terms)
## **Top typology tinted serum products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$18K20%$37K30%$55K40%$73K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**e.l.f. Hydrating Core Lip Shine with Shea Butter & Vitamin E Tinted Lip Balm for A Smooth Glossy Finish & Long-Lasting Moisture Ecstatic Deep Berry**e.l.f.**$7.67**4.3★15,704 rev](https://www.amazon.com/dp/B09JL5PCJ6) [2**Clinique Cheek Pop Blush | Long Lasting Buildable + Vibrant Yet Natural-Looking Color Black Honey Pop 0.12 Ounce**Clinique**$29.19**4.6★1,027 rev](https://www.amazon.com/dp/B09X61JPM4) [3**Typology Tinted Lip Oil - Black Cherry & Complimentary Premium Korean BlueBerry Sheet Masque**Typology**$54.99**4.4★29 rev](https://www.amazon.com/dp/B0DND6T3C5) [4**Typology Tinted Lip Oil - Shade 2 Powder Pink**Typology**$54.94**3.9★35 rev](https://www.amazon.com/dp/B0CR1W6GWP) [5**Clinique Pop Lip + Cheek Tinted Oil in Black Honey | Conditions Lips + Gives Cheeks a Natural Dewy Flush**Clinique**$22.65**4.4★899 rev](https://www.amazon.com/dp/B0DP3JDMMN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Typology T40 Tomato Red Lip Oil with 10% Squalane + Vitamin E**Typology**$67.21**1 rev3w ago](https://www.amazon.com/dp/B0H6N89SP7) [**Typology T40 Glazed Chestnut Lip Oil Moisturizing with 10% Squalane and Vitamin E**Typology**$55.28**4 rev6mo ago](https://www.amazon.com/dp/B0GFZ8XSG7) [**wyihg Honey Lipstick Tinted Lip Balm Sheer Lightweight Lip Stain for All Skin Tones Moisturizing Nourishing Lipstick for Women All Skin Tones a Hint of Natural Cherry Tint Pack of Black & Pink**wyihg**$7.33**267 rev1y ago](https://www.amazon.com/dp/B0FDGRYJ3Z) [**MAYBELLINE Lifter Glaze Oil Balm with Hyaluronic Acid and Hydrating Oil Blend Lip Balm with 24HRs of Smooth Moisturizing Shine Acai Glaze (Sheer Black Cherry)**MAYBELLINE**$6.79**6,720 rev1y ago](https://www.amazon.com/dp/B0F1DFYJ8P) [**Typology T40 Tinted Lip Oil Squalane 10% + Vitamin E - Sheer Honey**Typology**$51.88**5 rev1y ago](https://www.amazon.com/dp/B0F3BK4MQH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Typology T40 Tomato Red Lip Oil with 10% Squalane + Vitamin E**Typology**$67.21**1.0★**▲ 473%**](https://www.amazon.com/dp/B0H6N89SP7) [**Typology T40 Glazed Chestnut Lip Oil Moisturizing with 10% Squalane and Vitamin E**Typology**$55.28**5.0★**▲ 179%**](https://www.amazon.com/dp/B0GFZ8XSG7) [**e.l.f. Hydrating Core Lip Shine with Shea Butter & Vitamin E Tinted Lip Balm for A Smooth Glossy Finish & Long-Lasting Moisture Joyful Pink Rose**e.l.f.**$7.64**4.3★**▲ 119%**](https://www.amazon.com/dp/B0947ZPQWR) [**wyihg Honey Lipstick Tinted Lip Balm Sheer Lightweight Lip Stain for All Skin Tones Moisturizing Nourishing Lipstick for Women All Skin Tones a Hint of Natural Cherry Tint Pack of Black & Pink**wyihg**$7.33**4.2★**▲ 77%**](https://www.amazon.com/dp/B0FDGRYJ3Z) [**Clinique Cheek Pop Blush | Long Lasting Buildable + Vibrant Yet Natural-Looking Color Black Honey Pop 0.12 Ounce**Clinique**$29.19**4.6★**▲ 55%**](https://www.amazon.com/dp/B09X61JPM4)
**~~View all trending →~~**
## **What buyers say about typology tinted serum**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**39%
*“Amazing color”*
**Moist/Dry**11%
*“Super hydrating”*
**Soft Feel**9%
*“Buttery soft”*
**Value For Money**5%
*“Great value”*
**Quality-Overall**5%
*“The quality is silky, smooth and I never go anywhere without it”*
**Texture/Consistency-Overall**3%
*“Love the texture”*
**Ease Of Application**2%
*“feels nice when applied”*
**Brightness/Shine/Glow**2%
*“Beautiful lasting shine”*
**Smell**2%
*“It doesn't smell like anything so that's amazing”*
**Advertised Vs Actual Product**1%
*“Just What I Wanted”*
### **What buyers complain about **
**Color**21%
*“Too dark”*
**Durability**10%
*“Breaks off easily”*
**Smell**9%
*“Bad smell”*
**Moist/Dry**7%
*“No hydration”*
**Value For Money**4%
*“Not worth the price”*
**Quality-Overall**3%
*“Pricey for quality”*
**Advertised Vs Actual Product**2%
*“Not like the pictures at all”*
**Size-Overall**2%
*“Small tube”*
**Product Condition**2%
*“Mine came already used”*
**Adhesion/Stickiness**2%
*“Sticky”*
### **Top return reasons **
**Color**58%
**Advertised Vs Actual Product**10%
**Smell**6%
**Product Condition**4%
**Moist/Dry**4%
**Functionality-Overall**2%
**Texture/Consistency-Overall**2%
**Value For Money**2%
**Adhesion/Stickiness**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is typology tinted serum profitable to sell on Amazon United States?**
- The niche generates $184K/yr across 19 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Skip it (49/100).
- **How competitive is the typology tinted serum niche?**
- 6 brands and 118 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in typology tinted serum?**
- Top complaints mined from reviews: Color, Durability, Smell. The return rate is 1.0%.
- **When does demand for typology tinted serum peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the typology tinted serum niche?**
- Listings span $5.54–$67.21; the average listing price is $25.57 (sweet spot $15–$100). The average incumbent carries 7,466 reviews — the moat a new listing must climb.
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