---
title: "Search terms — tussy deodorant - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/tussy-deodorant/search-terms"
last_updated: "2026-08-09T21:46:06.160Z"
locale: en
meta:
  description: "Niche score 44/100 · $164K/yr market · 115K searches/yr · $22.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · $164K/yr market · 115K searches/yr · $22.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — tussy deodorant - Flapen"
---

# **tussy deodorant**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 34Growth 39Conversion 69Competition 11Returns 98Price range 78Avg price 94Brand share 0Review moat 73Quality gap 23

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$22.65**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.51–$42.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****581.44**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****6.3%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+11.5%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$164K**

$164K/yr · 115K searches

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****87%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms