---
title: "Tussy Deodorant — $164K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/tussy-deodorant"
last_updated: "2026-08-09T15:31:23.032Z"
locale: en
meta:
description: "Niche score 44/100 · $164K/yr market · 115K searches/yr · $22.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $164K/yr market · 115K searches/yr · $22.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tussy Deodorant — $164K/yr Amazon US Niche (2026) - Flapen"
---
# **tussy deodorant**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 34Growth 39Conversion 69Competition 11Returns 98Price range 78Avg price 94Brand share 0Review moat 73Quality gap 23
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$22.65**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.51–$42.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****581.44**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+11.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$164K**
$164K/yr · 115K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tussy deodorant is a $164K/yr Amazon United States market (115K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tussy deodorant market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$227K–$283K**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#1,178**
- **Page quality**
- **0%**
- **Prime**
- **22%**
- **Sponsored**
- **0%**
- **Out of stock**
- **31.3%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- Tussy100%
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — +11.5% search growth over the last 90 days.
3K2KPrime Day '25Spike '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/tussy-deodorant/trend)
## **Top tussy deodorant search terms**
- **tussy deodorant cream**38K/yr+14.0%9.3% conv. - **tussy deodorant**23K/yr+55.6%3.9% conv. - **tussy deodorant roll on**30K/yr-22.2%2.0% conv. - **tussy**21K/yr+15.2%4.3% conv. - **tussy cream deodorant original**1K/yr+120.7%16.2% conv. - **tussy cream deodorant**2K/yr+73.5%6.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/tussy-deodorant/search-terms)
## **Top tussy deodorant products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$16K20%$33K30%$49K40%$66K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tussy Cream Deodorant - Original Fresh Spice: 1.7 OZ**Tussy**$7.95**4.5★1,364 rev](https://www.amazon.com/dp/B000P9ENEK) [2**Tussy Cream Deodorant - Powder Fresh: 1.7 OZ**Tussy**$7.99**4.4★964 rev](https://www.amazon.com/dp/B000SA9IYQ) [3**Tussy Deodorant Cream Original - 1.7 Oz (4 Pack)**Tussy**$24.73**4.6★512 rev](https://www.amazon.com/dp/B007F4EA5U) [4**Tussy Deodorant Cream 1.7 Ounce (Pack of 6)**Tussy**$34.68**4.7★1,667 rev](https://www.amazon.com/dp/B003FZVOXY) [5**Tussy Deodorant Cream 1.7 ounces Original by Tussy**Tussy**$7.98**4.9★13 rev](https://www.amazon.com/dp/B01N7GL12O)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tussy Deodorant Cream 1.7 ounces Original by Tussy**Tussy**$7.98**13 rev6y ago](https://www.amazon.com/dp/B01N7GL12O) [**Tussy Deodorant Cream Original - 1.7 oz (Pack of 8)**Tussy**$42.99**44 rev6y ago](https://www.amazon.com/dp/B07DY7J4HS) [**Tussy Cream Deodorant Original Fresh Spice 1.7 oz Long-Lasting Odor Protection Smooth Cream Formula Gentle Underarm Care for Men & Women (Pack of 1)**Tussy**$7.51**213 rev9y ago](https://www.amazon.com/dp/B01N9FZ8JU) [**Tussy Deodorant Cream 1.7 ounces Original 6 Pack by Tussy**Tussy**$34.99**107 rev9y ago](https://www.amazon.com/dp/B01BLPLMP4) [**Tussy Deodorant Cream Original - 1.7 Oz (4 Pack)**Tussy**$24.73**512 rev14y ago](https://www.amazon.com/dp/B007F4EA5U)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tussy Deodorant Cream 1.7 ounces Original by Tussy**Tussy**$7.98**4.9★**▲ 119%**](https://www.amazon.com/dp/B01N7GL12O) [**Tussy Deodorant Cream Original - 1.7 Oz (4 Pack)**Tussy**$24.73**4.6★**▲ 36%**](https://www.amazon.com/dp/B007F4EA5U) [**Tussy Cream Deodorant - Powder Fresh: 1.7 OZ**Tussy**$7.99**4.4★**▲ 23%**](https://www.amazon.com/dp/B000SA9IYQ) [**Tussy Cream Deodorant - Original Fresh Spice: 1.7 OZ**Tussy**$7.95**4.5★**— 9%**](https://www.amazon.com/dp/B000P9ENEK) [**Tussy Deodorant Cream 1.7 ounces Original 6 Pack by Tussy**Tussy**$34.99**4.8★**— 4%**](https://www.amazon.com/dp/B01BLPLMP4)
**~~View all trending →~~**
## **What buyers say about tussy deodorant**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**25%
*“No skin irritation or strong perfume odor”*
**Quality-Overall**16%
*“Tussy is a great product”*
**Durability**14%
*“Still works over 30 years later”*
**Efficiency**10%
*“Effective”*
**Allergies**5%
*“No skin irritation or strong perfume odor”*
**Freshness**4%
*“Great fresh sent”*
**Ease Of Use**3%
*“Perfect for working out”*
**Material Quality**3%
*“Nice soft material”*
**Value For Money**3%
*“Good deal”*
**Ease Of Application**2%
*“easy to apply”*
### **What buyers complain about **
**Ingredients-Overall**12%
*“The very first ingredient is aluminum”*
**Advertised Vs Actual Product**12%
*“Not the same”*
**Product Condition**8%
*“appeared to be used”*
**Functionality-Overall**8%
*“Did not work for me”*
**Size-Overall**8%
*“Didnt like how small it is”*
**Ease Of Use**8%
*“I can't use it”*
**Allergies**5%
*“I have a lot of allergies”*
**Ease Of Cleaning**4%
*“It's messy and annoying to work with too”*
**Flammable**4%
*“Now it burns”*
**Durability**4%
*“lately the last few batches didn't last all day like previously before”*
### **Top return reasons **
**Advertised Vs Actual Product**29%
**Smell**26%
**Functionality-Overall**7%
**Dilute/Watery**6%
**Skin Health**4%
**Texture/Consistency-Overall**4%
**Ingredients-Overall**4%
**Maintenance And Repair**3%
**Color**3%
**Product Condition**3%
## **Common questions**
- **Is tussy deodorant profitable to sell on Amazon United States?**
- The niche generates $164K/yr across 9 tracked products. 90-day search growth is +11.5%. Flapen's verdict: Skip it (44/100).
- **How competitive is the tussy deodorant niche?**
- 1 brands and 5 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in tussy deodorant?**
- Top complaints mined from reviews: Ingredients-Overall, Advertised Vs Actual Product, Product Condition. The return rate is 0.4%.
- **When does demand for tussy deodorant peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the tussy deodorant niche?**
- Listings span $7.51–$42.99; the average listing price is $22.65 (sweet spot $15–$100). The average incumbent carries 581 reviews — the moat a new listing must climb.
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