---
title: "Turmeric Oil — $189K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/turmeric-oil"
last_updated: "2026-08-09T14:27:59.654Z"
locale: en
meta:
description: "Niche score 55/100 · $189K/yr market · 269K searches/yr · $11.44 avg price. Soft demand (-11.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $189K/yr market · 269K searches/yr · $11.44 avg price. Soft demand (-11.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Turmeric Oil — $189K/yr Amazon US Niche (2026) - Flapen"
---
# **turmeric oil**
**Worth a look**
Shows low returns (0.6%), but soft demand (-11.2% this quarter) keeps it on the watch list.
Market size 38Growth 19Conversion 68Competition 50Returns 97Price range 65Avg price 45Brand share 79Review moat 74Quality gap 57
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****544.92**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$7.21–$29.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$11.44**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$189K**
$189K/yr · 269K searches
**Growth**
**Bad****-11.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, turmeric oil is a $189K/yr Amazon United States market (269K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **turmeric oil market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$172K–$229K**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#1,016**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **81%**
- **Out of stock**
- **11.8%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **126 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **▲rising
**Sellers**
**55**
**Top-5 brand share**
**56%**
Top 20: 96%
**Top-5 click share**
**55%**
Top 20: 93%
**Open market**
**38%**
- Gtrwadd19% - Natrulo13% - Lucift9% - Brooklyn Botany8% - Generic7% - DERMAXGEN6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.2% search growth over the last 90 days.
10K6KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/turmeric-oil/trend)
## **Top turmeric oil search terms**
- **turmeric oil**101K/yr-8.5%5.9% conv. - **turmeric oil for skin lightening**49K/yr-17.9%5.3% conv. - **tumeric oil**26K/yr-2.7%7.0% conv. - **turmeric body oil**15K/yr+34.6%2.8% conv. - **turmeric oil for face**18K/yr-11.4%5.3% conv. - **turmeric oil for skin**23K/yr-23.5%5.0% conv. - **turmeric face oil**13K/yr-19.7%3.9% conv. - **aceite de curcuma**5K/yr+14.3%2.6% conv. - **turmeric oil for dark spots**8K/yr-49.9%5.7% conv. - **turmeric oil for face dark spots**6K/yr-16.3%2.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/turmeric-oil/search-terms)
## **Top turmeric oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$9K10%$19K15%$28K20%$38K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gtrwadd Turmeric Oil for Skin Soft 7 Turmeric Oil Natural Moisturizing Nourishing for Face and Body Vitamin E Body Oil for All Skin Types**Gtrwadd**$10.28**4.3★143 rev](https://www.amazon.com/dp/B0F7QQ7JG5) [2**All Natural Turmeric Skin Brightening Oil for Dark Spots - Cleanses Skin Fights Acne Evens Tone Heals Scars - Pure Handcrafted Turmeric Oil Skincare Made in the USA**Natrulo**$8.25**4.3★909 rev](https://www.amazon.com/dp/B0BG6CVD5T) [3**Lucift Soft 7 oil Soft 7 Turmeric Oil Soft 7 Turmeric oil for skin Natural Moisturizing Nourishing for Face and Body Oil For All Skin Types**Lucift**$12.24**4.2★378 rev](https://www.amazon.com/dp/B0DJ5XBR1Q) [4**Brooklyn Botany Turmeric Essential Oil - Huge 4 Fl Oz - 100% Pure and Natural - Premium Grade with Dropper - for Aromatherapy and Diffuser**Brooklyn Botany**$9.39**4.7★161 rev](https://www.amazon.com/dp/B0DC49F2L4) [5**DERMAXGEN Organic Turmeric Oil for Skin Lightening Turmeric Face Oil for Dark Spots Anti-Aging & Hydrating Dry Skin Glow Moisturizer for Face Neck & Eyes (2 FL OZ / 60 ML)**DERMAXGEN**$12.67**4.4★621 rev](https://www.amazon.com/dp/B0B3PZ8636)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Turmeric Oil for Face Facial Skincare Oil with Turmeric Root Extract & Tetrahexyldecyl Ascorbate Hydrating Face Glow Serum Daily Skin-Conditioning Care for a Radiant-Looking Appearance**SKSOYT**$11.07**11 rev3mo ago](https://www.amazon.com/dp/B0GCH849JV) [**200ml Turmeric Oil for Skin Brightening - Organic Turmeric Oil for Face - Soft 7 Body Oil Moisturizing**Generic**$10.17**74 rev10mo ago](https://www.amazon.com/dp/B0FN88VTKM) [**Amococo 200ml Turmeric Body Oil for Massage & Daily Hydration Deep Moisturizing with Vitamin E Collagen Turmeric Oil for Face and Skin Self-Massage & At-Home Skin Routine (6.7 fl oz)**Amococo**$7.57**86 rev1y ago](https://www.amazon.com/dp/B0FCY94MCL) [**Gtrwadd Turmeric Oil for Skin Soft 7 Turmeric Oil Natural Moisturizing Nourishing for Face and Body Vitamin E Body Oil for All Skin Types**Gtrwadd**$10.28**143 rev1y ago](https://www.amazon.com/dp/B0F7QQ7JG5) [**Turmeric Oil Dark Spot Facial Serum for Face & Body Skin Brightening Serum with Turmeric Helps Improve the Appearance of Uneven Skin Tone Glow Serum for All Skin Types**Erbaid**$8.08**241 rev1y ago](https://www.amazon.com/dp/B0F3QPZQKP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Turmeric Oil for Face Facial Skincare Oil with Turmeric Root Extract & Tetrahexyldecyl Ascorbate Hydrating Face Glow Serum Daily Skin-Conditioning Care for a Radiant-Looking Appearance**SKSOYT**$11.07**5.0★**▲ 312%**](https://www.amazon.com/dp/B0GCH849JV) [**Plant Therapy USDA Certified Organic Turmeric CO2 Essential Oil 10 mL (1/3 oz) 100% Pure Undiluted Supports Healthy Digestion**Plant Therapy**$13.95**4.6★**▲ 179%**](https://www.amazon.com/dp/B01KW9SSES) [**200ml Turmeric Oil for Skin Brightening - Organic Turmeric Oil for Face - Soft 7 Body Oil Moisturizing**Generic**$10.17**4.2★**▲ 118%**](https://www.amazon.com/dp/B0FN88VTKM) [**Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Turmeric Essential Oil Turmeric Oil 4 Fl Oz**Majestic Pure**$9.99**4.5★**▲ 72%**](https://www.amazon.com/dp/B0D83QPF9W) [**Turmeric Oil for Face & Body All Natural Turmeric Skin Brightening Oil for Dark Spots Cleanses Skin Fights Acne Evens Tone Scars Pure Turmeric Oil Skincare Treatment for All Skin Types**Healov**$7.21**4.3★**▲ 63%**](https://www.amazon.com/dp/B0BBJF39Q8)
**~~View all trending →~~**
## **What buyers say about turmeric oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**13%
*“Good scent”*
**Quality-Overall**8%
*“A body oil with great quality for great results”*
**Moist/Dry**7%
*“Great moisturizer”*
**Suitability Combination Skin**6%
*“effectiveness it has on my skin”*
**Soft Feel**5%
*“it feels smooth”*
**Taste-Overall**5%
*“Doesn't taste terrible as I had figured it would”*
**Value For Money**5%
*“Not expensive”*
**Suitability Oily Skin**4%
*“Love this oil my face feel wonderful”*
**Ease Of Use**4%
*“Easy to use”*
**Brightness/Shine/Glow**4%
*“Gives a natural glow”*
### **What buyers complain about **
**Smell**13%
*“It's horrible, the smell is so strong and so bad”*
**Oily/Greasy**10%
*“greasy feeling some oils leave behind”*
**Functionality-Overall**7%
*“Doesnt work”*
**Taste-Overall**6%
*“It has a petroleum product-like taste”*
**Allergies**5%
*“Irritation”*
**Dilute/Watery**5%
*“Its like water”*
**Color**4%
*“The color is lighter”*
**Value For Money**3%
*“Not worth the money”*
**Skin Health**3%
*“for some reason it burns my skin”*
**Advertised Vs Actual Product**3%
*“Product Confusion”*
### **Top return reasons **
**Smell**27%
**Oily/Greasy**13%
**Advertised Vs Actual Product**12%
**Leak-Proof**10%
**Size-Overall**4%
**Ingredients-Overall**4%
**Functionality-Overall**3%
**Color**3%
**Product Condition**3%
**Dilute/Watery**2%
## **Common questions**
- **Is turmeric oil profitable to sell on Amazon United States?**
- The niche generates $189K/yr across 26 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -11.2%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the turmeric oil niche?**
- 24 brands and 55 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in turmeric oil?**
- Top complaints mined from reviews: Smell, Oily/Greasy, Functionality-Overall. The return rate is 0.6%.
- **When does demand for turmeric oil peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the turmeric oil niche?**
- Listings span $7.21–$29.46; the average listing price is $11.44 (sweet spot $15–$100). The average incumbent carries 545 reviews — the moat a new listing must climb.
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