---
title: "Turmeric Lip Scrub — $40K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/turmeric-lip-scrub"
last_updated: "2026-08-07T09:14:32.215Z"
locale: en
meta:
description: "Niche score 37/100 · $40K/yr market · 62K searches/yr · $12.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $40K/yr market · 62K searches/yr · $12.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Turmeric Lip Scrub — $40K/yr Amazon US Niche (2026) - Flapen"
---
# **turmeric lip scrub**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 10Growth 9Conversion 59Competition 33Returns 96Price range 45Avg price 57Brand share 0Review moat 54Quality gap 55
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$12.87**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,331.18**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$5.20–$23.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****$40K**
$40K/yr · 62K searches
**Growth**
**Bad****-31.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, turmeric lip scrub is a $40K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **turmeric lip scrub market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$51K–$64K**
- units × avg price
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#1,453**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **115 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▲rising
**Sellers**
**25**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**0%**
- Dr. PAWPAW ORIGINAL BALM85% - Lucas Papaw12% - Treats from Home3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 68 weeks — -31.0% search growth over the last 90 days.
2K2KPrime Day '25Holiday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/turmeric-lip-scrub/trend)
## **Top turmeric lip scrub search terms**
- **dr paw paw**16K/yr+1.0%3.5% conv. - **paw paw lip balm**16K/yr-38.7%5.3% conv. - **dr pawpaw lip balm**16K/yr-37.0%4.3% conv. - **dr pawpaw**5K/yr-17.6%2.3% conv. - **pawpaw lip balm**7K/yr-64.0%4.7% conv. - **dr paw paw lip balms**2K/yr-23.5%3.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/turmeric-lip-scrub/search-terms)
## **Top turmeric lip scrub products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$8K30%$12K40%$16K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dr. PawPaw Multipurpose Original Balm - Hydrating Lip Balm with Pawpaw Aloe Vera and Olive Oil - Lip Moisturizer for Lips Skin and Hair - 0.84 oz**Dr. PAWPAW ORIGINAL BALM**$10.88**4.2★4,667 rev](https://www.amazon.com/dp/B00U8UP2T6) [2**Dr. PawPaw Multipurpose Overnight Lip Mask - Lip Sleeping Mask with Peptides - Natural Lip Moisturizer for Plumper Lip - Cruelty Free - 0.84 oz**Dr. PAWPAW ORIGINAL BALM**$10.35**4.2★4,667 rev](https://www.amazon.com/dp/B08WM43D2B) [3**Dr. PawPaw Deep Hydration Kit - Lip Balm and Lip Mask Giftset - Nourishes and Hydrates with Shea Butter Olive Oil and Natural Peptides - 2 Pc**Dr. PAWPAW ORIGINAL BALM**$13.15**4.4★22 rev](https://www.amazon.com/dp/B0DVGMF5GF) [4**Dr. PawPaw Multipurpose Soothing Tinted Balm - Lip Balm for Lips Cheeks Eyes Tinted Lip Balm - Lip Moisturizer with Pawpaw - Ultimated Red - 0.84 oz**Dr. PAWPAW ORIGINAL BALM**$10.52**4.2★4,667 rev](https://www.amazon.com/dp/B00U8VO4SK) [5**Dr. PawPaw Lip Scrub and Lip Balm Duo - Vegan Lip Scrub Exfoliator and Hydrating Lip Balm with Pawpaw Aloe Olive and Castor Oils - 0.55 oz**Dr. PAWPAW ORIGINAL BALM**$9.49**4.3★1,122 rev](https://www.amazon.com/dp/B07L5SN9WX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dr. PawPaw Wednesday Ophelia Hall Lip Balm Set - Sheer Plum Sheer Pink - Natural Balm with Aloe Vera - Hydrating Gluten Free Lip Moisturizer - 2 pc**Dr. PAWPAW ORIGINAL BALM**$12.81**45 rev8mo ago](https://www.amazon.com/dp/B0FPRGBRBW) [**Dr. PawPaw Paddington Lip Balm Duo with Keyring - Original Orange Marmalade - Natural Balm with Aloe Vera - Gluten Free Lip Moisturizer - 2 pc**Dr. PAWPAW ORIGINAL BALM**$13.02**102 rev8mo ago](https://www.amazon.com/dp/B0FF9ZLHKY) [**Dr. PawPaw Deep Hydration Kit - Lip Balm and Lip Mask Giftset - Nourishes and Hydrates with Shea Butter Olive Oil and Natural Peptides - 2 Pc**Dr. PAWPAW ORIGINAL BALM**$13.15**22 rev1y ago](https://www.amazon.com/dp/B0DVGMF5GF) [**Dr. PawPaw Multipurpose Original Balm Set - Hydrating Lip Balm with Pawpaw Aloe Vera and Olive Oil - Moisturizer for Lips Skin and Hair - 3 pc**Dr. PAWPAW ORIGINAL BALM**$14.34**133 rev1y ago](https://www.amazon.com/dp/B0971B5B6K) [**Dr. PawPaw Original and Tropical Balms - Hydrating Lip Balm Moisturizers with Aloe Vera for Deep Nourishment - Castor Oil Enriched - 4 pc**Dr. PAWPAW ORIGINAL BALM**$15.83**122 rev1y ago](https://www.amazon.com/dp/B0DG93RBQY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Treats from Home Lip Ointment Cream Ointment for Lips & Dry Skin - Unique All Skin Types All Gender- Any Season Gift Pack with 15g & 25g tubes of Pawpaw Balm**Treats from Home**$21.67**4.6★**▲ 110%**](https://www.amazon.com/dp/B0CQ3Y4GVY) [**Dr. PawPaw Deep Hydration Kit - Lip Balm and Lip Mask Giftset - Nourishes and Hydrates with Shea Butter Olive Oil and Natural Peptides - 2 Pc**Dr. PAWPAW ORIGINAL BALM**$13.15**4.4★**▲ 83%**](https://www.amazon.com/dp/B0DVGMF5GF) [**Dr. PawPaw Paddington Lip Balm Duo with Keyring - Original Orange Marmalade - Natural Balm with Aloe Vera - Gluten Free Lip Moisturizer - 2 pc**Dr. PAWPAW ORIGINAL BALM**$13.02**4.6★**▲ 60%**](https://www.amazon.com/dp/B0FF9ZLHKY) [**Dr. PawPaw Multipurpose Original Balm - Hydrating Lip Balm with Pawpaw Aloe Vera and Olive Oil - Lip Moisturizer for Lips Skin and Hair - 0.84 oz**Dr. PAWPAW ORIGINAL BALM**$10.88**4.2★**▲ 51%**](https://www.amazon.com/dp/B00U8UP2T6) [**Dr. PawPaw Wednesday Ophelia Hall Lip Balm Set - Sheer Plum Sheer Pink - Natural Balm with Aloe Vera - Hydrating Gluten Free Lip Moisturizer - 2 pc**Dr. PAWPAW ORIGINAL BALM**$12.81**4.6★**▲ 47%**](https://www.amazon.com/dp/B0FPRGBRBW)
**~~View all trending →~~**
## **What buyers say about turmeric lip scrub**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**16%
*“I also enjoyed the green one”*
**Moist/Dry**15%
*“Very moisturizing”*
**Quality-Overall**12%
*“Excellent product”*
**Smell**5%
*“Good product - keeps lips moist without feeling heavy - no apparent smell which I love - a bit pricey”*
**Durability**5%
*“reliable staple for so many years”*
**Allergies**5%
*“Diaper Rash Approved”*
**Soft Feel**4%
*“Its soft and does good job moisturizing lips”*
**Gifting Purpose**3%
*“Pretty cool gift for Wicked fan”*
**Size-Overall**3%
*“this size makes it easy to add to your on-the-go first aid kit”*
**Cleansing**2%
*“This is my favorite scrub to buy”*
### **What buyers complain about **
**Color**16%
*“not bright red as it was after the burn”*
**Smell**11%
*“has no scent or flavor whatsoever”*
**Allergies**8%
*“Allergic Reaction”*
**Size-Overall**8%
*“Big”*
**Moist/Dry**7%
*“Not even a prescription could stop my lips from being dry and cracking”*
**Value For Money**6%
*“This one cost a little more”*
**Quality-Overall**4%
*“Not the best”*
**Texture/Consistency-Overall**3%
*“I tend to not like the texture”*
**Brightness/Shine/Glow**3%
*“It was a little too much glitter for me”*
**Hair Related**3%
*“weighs down and greases the hair”*
### **Top return reasons **
**Smell**21%
**Color**14%
**Size-Overall**11%
**Advertised Vs Actual Product**8%
**Moist/Dry**7%
**Product Condition**6%
**Value For Money**5%
**Adhesion/Stickiness**4%
**Functionality-Overall**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is turmeric lip scrub profitable to sell on Amazon United States?**
- The niche generates $40K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -31.0%. Flapen's verdict: Skip it (37/100).
- **How competitive is the turmeric lip scrub niche?**
- 3 brands and 25 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in turmeric lip scrub?**
- Top complaints mined from reviews: Color, Smell, Allergies. The return rate is 0.9%.
- **When does demand for turmeric lip scrub peak?**
- Demand peaks in Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the turmeric lip scrub niche?**
- Listings span $5.20–$23.11; the average listing price is $12.87 (sweet spot $15–$100). The average incumbent carries 1,331 reviews — the moat a new listing must climb.
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