---
title: "Turmeric Face Mask — $245K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/turmeric-face-mask"
last_updated: "2026-08-09T15:29:47.217Z"
locale: en
meta:
description: "Niche score 51/100 · $245K/yr market · 221K searches/yr · $21.43 avg price. Soft demand (-10.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $245K/yr market · 221K searches/yr · $21.43 avg price. Soft demand (-10.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Turmeric Face Mask — $245K/yr Amazon US Niche (2026) - Flapen"
---
# **turmeric face mask**
**Worth a look**
Shows low returns (0.9%), but soft demand (-10.2% this quarter) keeps it on the watch list.
Market size 46Growth 20Conversion 60Competition 32Returns 95Price range 83Avg price 91Brand share 35Review moat 45Quality gap 60
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.43**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.48–$66.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$245K**
$245K/yr · 221K searches
**Review moat**
**Okay****2,034.41**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-10.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, turmeric face mask is a $245K/yr Amazon United States market (221K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan. Verdict: Worth a look — 51/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **turmeric face mask market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$214K–$268K**
- units × avg price
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#664**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**27**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 98%
**Open market**
**12%**
- Gleamin34% - SHVYOG19% - medicube17% - PLANTIFIQUE9% - ulluxe4% - Hicream3% - Open — no brand owns it (8 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.2% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/turmeric-face-mask/trend)
## **Top turmeric face mask search terms**
- **turmeric face mask**58K/yr-16.9%4.3% conv. - **turmeric mask**31K/yr+1.9%3.0% conv. - **gleamin**31K/yr-19.6%6.6% conv. - **gleamin vitamin c clay mask for dark spots**20K/yr-12.7%7.2% conv. - **vitamin c clay mask**9K/yr+35.7%3.2% conv. - **tumeric mask**11K/yr-3.5%4.6% conv. - **turmeric clay mask**7K/yr-5.4%4.5% conv. - **gleamin face mask**4K/yr+121.7%10.2% conv. - **turmeric mask for dark spots**7K/yr-31.0%4.9% conv. - **tumeric face mask**8K/yr-12.3%4.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/turmeric-face-mask/search-terms)
## **Top turmeric face mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$12K10%$24K15%$37K20%$49K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gleamin Vitamin C Clay Mask for Dark Spots - Brightening Clay Face Mask with Turmeric Deep Cleansing & Pore Refining Treatment Helps Improve Uneven Tone & Post-Blemish Texture 2.5 oz Up to 20 Uses**Gleamin**$38.24**4.3★8,657 rev](https://www.amazon.com/dp/B08HCVWG7B) [2**SHVYOG Turmeric Vitamin C Clay Mask with Kaolin Clay for Dull & Blemish-Prone Skin Deep Cleansing Facial Mask Face Masks Skincare for Controlling Oil and Refining Pores 5.29 Oz 150g**SHVYOG**$10.79**4.4★11,745 rev](https://www.amazon.com/dp/B08YRD11VS) [3**medicube Wrapping Mask Kojic Acid Turmeric Vitamin C Overnight Peel Off Facial Mask | Brighten & Defends Against Skin Stress for a Clear Glowing Complexion | Korean Skin Care 2.53 fl.oz**medicube**$17.00**4.5★1,714 rev](https://www.amazon.com/dp/B0FB36X74P) [4**PLANTIFIQUE Korean Turmeric Clay Mask with Vitamin C for Face & Body Targets Dark Spots Refines Pores & Hydrates Mascarilla de Arcilla Includes Spatula 110g / 3.88 oz**PLANTIFIQUE**$21.27**4.6★89 rev](https://www.amazon.com/dp/B0FS7PS1X2) [5**Gleamin Vitamin C Clay Mask for Dark Spots - Brightening Clay Face Mask with Turmeric Deep Cleansing & Pore Refining Treatment Helps Improve Uneven Tone & Post-Blemish Texture 5 oz Up to 40 Uses**Gleamin**$66.50**4.3★8,657 rev](https://www.amazon.com/dp/B0D1YQ2GJZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AXIFEZZ Turmeric Vitamin C Clay Mask with Kaolin Clay Deep Cleansing Facial Mask for Controlling Oil Refining Pores & Blackheads Even out Skin Tone Moisturizing Face Skincare Gift 5.29 oz**AXIFEZZ**$9.17**14 rev2mo ago](https://www.amazon.com/dp/B0GYFYJP3J) [**Himalaya Dark Spot Clearing Turmeric Face Mask Refreshing Face Mask to Reduce the Look of Dark Spots with Cold-Pressed Turmeric & Licorice Extract to Cleanse Away Impurities 3.38 fl oz (100 mL)**Himalaya Botanique**$9.52**23 rev3mo ago](https://www.amazon.com/dp/B0GWNVPGJJ) [**medicube Wrapping Mask Kojic Acid Turmeric Vitamin C Overnight Peel Off Facial Mask | Brighten & Defends Against Skin Stress for a Clear Glowing Complexion | Korean Skin Care 2.53 fl.oz**medicube**$17.00**1,714 rev8mo ago](https://www.amazon.com/dp/B0FB36X74P) [**PLANTIFIQUE Korean Turmeric Clay Mask with Vitamin C for Face & Body Targets Dark Spots Refines Pores & Hydrates Mascarilla de Arcilla Includes Spatula 110g / 3.88 oz**PLANTIFIQUE**$21.27**89 rev9mo ago](https://www.amazon.com/dp/B0FS7PS1X2) [**QUIA Turmeric + Kojic Acid Overnight Wrapping Mask Hydration Mask for Glowing Skin Evens Tone Soothes Redness and Improves Skin Texture Korean Skincare 75ML**QUIA Beauty**$35.22**736 rev10mo ago](https://www.amazon.com/dp/B0FQDZ7MYJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Himalaya Dark Spot Clearing Turmeric Face Mask Refreshing Face Mask to Reduce the Look of Dark Spots with Cold-Pressed Turmeric & Licorice Extract to Cleanse Away Impurities 3.38 fl oz (100 mL)**Himalaya Botanique**$9.52**4.6★**▲ 340%**](https://www.amazon.com/dp/B0GWNVPGJJ) [**AXIFEZZ Turmeric Vitamin C Clay Mask with Kaolin Clay Deep Cleansing Facial Mask for Controlling Oil Refining Pores & Blackheads Even out Skin Tone Moisturizing Face Skincare Gift 5.29 oz**AXIFEZZ**$9.17**4.7★**▲ 339%**](https://www.amazon.com/dp/B0GYFYJP3J) [**Gleamin Vitamin C Clay Mask for Dark Spots - Brightening Clay Face Mask with Turmeric Deep Cleansing & Pore Refining Treatment Helps Improve Uneven Tone & Post-Blemish Texture 5 oz Up to 40 Uses**Gleamin**$66.50**4.3★**▲ 201%**](https://www.amazon.com/dp/B0D1YQ2GJZ) [**QUIA Turmeric + Kojic Acid Overnight Wrapping Mask Hydration Mask for Glowing Skin Evens Tone Soothes Redness and Improves Skin Texture Korean Skincare 75ML**QUIA Beauty**$35.22**4.0★**▲ 73%**](https://www.amazon.com/dp/B0FQDZ7MYJ) [**Turmeric Vitamin C Collagen Overnight Wrapping Peel Off Mask with Retinol for A Clear Dewy Radiant Complexion Against Roughed & Stressed & Saggy Skin Anti-Aging/Wrinkles/Fine Lines 2.53 Oz/75 ML**chenyayun**$9.44**4.4★**▲ 63%**](https://www.amazon.com/dp/B0FMDZ3ML1)
**~~View all trending →~~**
## **What buyers say about turmeric face mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**14%
*“Perfect for my skin”*
**Soft Feel**10%
*“Super smooth”*
**Brightness/Shine/Glow**9%
*“Glowing Skin”*
**Moist/Dry**9%
*“Dries fast”*
**Quality-Overall**9%
*“Excellent product”*
**Suitability Dry Skin**6%
*“Good for dry skin”*
**Smell**4%
*“It also has a mild, pleasant scent”*
**Value For Money**4%
*“Excellent value”*
**Ease Of Application**3%
*“I love that it comes with an applicator brush”*
**Efficiency**3%
*“It works well”*
### **What buyers complain about **
**Allergies**11%
*“Gave me a horrible rash”*
**Functionality-Overall**11%
*“No results”*
**Skin Health**5%
*“RUINED MY SKIN”*
**Smell**4%
*“the scent was too strong”*
**Symptom Reduction**4%
*“havent seen much improvement so far”*
**Moist/Dry**3%
*“Does not give any hydration”*
**Value For Money**3%
*“Waste of Money”*
**Advertised Vs Actual Product**3%
*“Not as advertised”*
**Sensitivity-Overall**3%
*“burnt my skin dont use it if you have sensitive skin”*
**Quality-Overall**2%
*“given the poor quality”*
### **Top return reasons **
**Functionality-Overall**22%
**Advertised Vs Actual Product**16%
**Value For Money**7%
**Skin Health**4%
**Moist/Dry**4%
**Smell**4%
**Product Condition**4%
**Texture/Consistency-Overall**3%
**Ingredients-Overall**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is turmeric face mask profitable to sell on Amazon United States?**
- The niche generates $245K/yr across 22 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -10.2%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the turmeric face mask niche?**
- 14 brands and 27 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in turmeric face mask?**
- Top complaints mined from reviews: Allergies, Functionality-Overall, Skin Health. The return rate is 0.9%.
- **When does demand for turmeric face mask peak?**
- Demand peaks in Jan; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the turmeric face mask niche?**
- Listings span $5.48–$66.50; the average listing price is $21.43 (sweet spot $15–$100). The average incumbent carries 2,034 reviews — the moat a new listing must climb.
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