---
title: "Turmeric Body Wash — $113K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/turmeric-body-wash"
last_updated: "2026-08-09T23:00:00.083Z"
locale: en
meta:
description: "Niche score 49/100 · $113K/yr market · 137K searches/yr · $13.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $113K/yr market · 137K searches/yr · $13.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Turmeric Body Wash — $113K/yr Amazon US Niche (2026) - Flapen"
---
# **turmeric body wash**
**Skip it**
A deep review moat (4,946 avg reviews) — this niche doesn't clear our bar today.
Market size 27Growth 29Conversion 66Competition 46Returns 98Price range 51Avg price 66Brand share 43Review moat 24Quality gap 60
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$13.92**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$7.77–$22.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+3.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$113K**
$113K/yr · 137K searches
**Review moat**
**Bad****4,945.65**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, turmeric body wash is a $113K/yr Amazon United States market (137K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Aug. Verdict: Skip it — 49/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **turmeric body wash market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **$111K–$139K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#474**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **85%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **122 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**39**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 100%
**Open market**
**16%**
- Dove24% - medicube22% - Amococo14% - Herblov10% - Healov9% - SpaScriptions4% - Open — no brand owns it (7 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 67 weeks — +3.1% search growth over the last 90 days.
7K5KSpike '25Prime Day '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Aug · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/turmeric-body-wash/trend)
## **Top turmeric body wash search terms**
- **turmeric body wash**71K/yr+26.2%4.5% conv. - **turmeric body wash for dark spots**8K/yr-3.1%3.1% conv. - **dove turmeric milk and lemon drop body wash**23K/yr-55.7%8.2% conv. - **tumeric body wash**7K/yr+16.6%6.3% conv. - **turmeric liquid soap**4K/yr-20.2%3.6% conv. - **dove turmeric soap**6K/yr-48.0%6.2% conv. - **turmeric soap liquid**3K/yr+13.9%4.5% conv. - **dove turmeric milk and lemon drop bar soap**4K/yr-20.4%7.3% conv. - **turmeric body wash for women**10K/yr-74.3%2.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/turmeric-body-wash/search-terms)
## **Top turmeric body wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$6K10%$11K15%$17K20%$23K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**medicube Kojic Acid Turmeric Brightening Body Wash | Gentle Shower Gel for Uneven Skin | Niacinamide Vitamin C AHA/BHA | Deep Cleansing Hydrating Formula | Easy and Effective 13.52 fl.oz**medicube**$17.95**4.6★960 rev](https://www.amazon.com/dp/B0FNWJFQFM) [2**Dove Plant Milk Cleansing Body Wash Turmeric & Lemon for Moisturized Skin Gentle Cleanser No Sulfates or Parabens pH balanced 17.5 fl oz**Dove**$8.92**4.6★1,086 rev](https://www.amazon.com/dp/B0DNSMP42H) [3**Herblov Turmeric Body Wash Skin Brightening Liquid Soap for Discoloration Natural Anti Aging Exfoliating Turmeric Body Wash for Spots Acne Sun Damage Bath Soap Skincare**Herblov**$10.57**4.2★311 rev](https://www.amazon.com/dp/B0DBB3BR52) [4**Amococo 2Packs Vitamin C Turmeric Body Scrub Body Wash Gentle Exfoliating Shower Gel with Fine Scrub Particles Hydrating & Moisturizing Daily Cleanser Shower Gel Unisex 16.9 fl oz*2**Amococo**$14.82**4.2★125 rev](https://www.amazon.com/dp/B0H2VKPC1C) [5**Healov Turmeric Body Wash Skin Brightening Soap for Dark Spots Hyperpigmentation Exfoliating Turmeric Face Wash Reduces Acne Scars & Cleanses Skin Natural Bath Liquid Soap**Healov**$12.90**4.4★284 rev](https://www.amazon.com/dp/B0DBB1ZVCY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amococo 2Packs Vitamin C Turmeric Body Scrub Body Wash Gentle Exfoliating Shower Gel with Fine Scrub Particles Hydrating & Moisturizing Daily Cleanser Shower Gel Unisex 16.9 fl oz*2**Amococo**$14.82**125 rev1mo ago](https://www.amazon.com/dp/B0H2VKPC1C) [**COCAY HOALA VIETNAM Turmeric Exfoliating Body Wash with Ginger & Centella Gentle Shower Gel for Sensitive Skin Moisturizing Deep Cleansing Paraben Silicone Free Spa Gifts for Women (17.64 oz)**COCAY HOALA VIETNAM**$22.67**49 rev5mo ago](https://www.amazon.com/dp/B0GN2FHSY5) [**Her Fantasy Box | Vita C Bright Turmeric Body Wash AntioxidantRich Citrus Cleanser with Vitamin C & Turmeric for Radiant Even-Looking Skin Moisturizing Vegan Formula (8 oz)**Her Fantasy Box**$15.80**3,417 rev7mo ago](https://www.amazon.com/dp/B0G4FVJV1D) [**medicube Body Peel Shot with Kojic Acid and Turmeric | Gentle Body Brightening & Exfoliating Serum with BHA LHA & PHA for Dead Skin Cells Uneven Looking Skin & Excess Sebum | 9.46 fl.oz**medicube**$18.59**745 rev10mo ago](https://www.amazon.com/dp/B0FR89KK44) [**medicube Kojic Acid Turmeric Brightening Body Wash | Gentle Shower Gel for Uneven Skin | Niacinamide Vitamin C AHA/BHA | Deep Cleansing Hydrating Formula | Easy and Effective 13.52 fl.oz**medicube**$17.95**960 rev10mo ago](https://www.amazon.com/dp/B0FNWJFQFM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amococo 2Packs Vitamin C Turmeric Body Scrub Body Wash Gentle Exfoliating Shower Gel with Fine Scrub Particles Hydrating & Moisturizing Daily Cleanser Shower Gel Unisex 16.9 fl oz*2**Amococo**$14.82**4.2★**▲ 286%**](https://www.amazon.com/dp/B0H2VKPC1C) [**OAKDOLCHE 5 Pack Turmeric Kojic Acid Soap Bars(80g) - Infused with Retinol Hydrolyzed Collagen Vitamin E & Shea Butter Gentle Care for Face Body & Underarms SLS Free Suitable for Oily & Dry Skin**OAKDOLCHE**$7.92**4.5★**▲ 224%**](https://www.amazon.com/dp/B0FMF7SFPG) [**Her Fantasy Box | Vita C Bright Turmeric Body Wash AntioxidantRich Citrus Cleanser with Vitamin C & Turmeric for Radiant Even-Looking Skin Moisturizing Vegan Formula (8 oz)**Her Fantasy Box**$15.80**4.4★**▲ 185%**](https://www.amazon.com/dp/B0G4FVJV1D) [**COCAY HOALA VIETNAM Turmeric Exfoliating Body Wash with Ginger & Centella Gentle Shower Gel for Sensitive Skin Moisturizing Deep Cleansing Paraben Silicone Free Spa Gifts for Women (17.64 oz)**COCAY HOALA VIETNAM**$22.67**4.0★**▲ 166%**](https://www.amazon.com/dp/B0GN2FHSY5) [**medicube Body Peel Shot with Kojic Acid and Turmeric | Gentle Body Brightening & Exfoliating Serum with BHA LHA & PHA for Dead Skin Cells Uneven Looking Skin & Excess Sebum | 9.46 fl.oz**medicube**$18.59**4.4★**▲ 152%**](https://www.amazon.com/dp/B0FR89KK44)
**~~View all trending →~~**
## **What buyers say about turmeric body wash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**20%
*“clean smell”*
**Soft Feel**11%
*“Smooth feeling”*
**Quality-Overall**9%
*“the quality remains consistent”*
**Suitability Combination Skin**8%
*“its great even for my sensitive skin”*
**Cleansing**6%
*“clean feeling”*
**Efficiency**5%
*“Effective product”*
**Suitability Dry Skin**4%
*“Love it, This works so well for exfoliating your skin”*
**Moist/Dry**4%
*“It is moisturizing”*
**Lather**4%
*“Good lather”*
**Value For Money**3%
*“Worth buying”*
### **What buyers complain about **
**Functionality-Overall**16%
*“No results”*
**Smell**9%
*“has a weird scent”*
**Allergies**7%
*“was very irritating”*
**Symptom Reduction**6%
*“saw very little improvement”*
**Skin Health**5%
*“Burns skin”*
**Moist/Dry**5%
*“Makes skin dry”*
**Size-Overall**4%
*“These bars are so small”*
**Lather**3%
*“doesn't lather up”*
**Value For Money**3%
*“Expensive”*
**Suitability Dry Skin**3%
*“Not for dry skin”*
### **Top return reasons **
**Smell**15%
**Functionality-Overall**14%
**Advertised Vs Actual Product**13%
**Leak-Proof**11%
**Motor Power**6%
**Value For Money**6%
**Defective Material/Parts**5%
**Size-Overall**5%
**Moist/Dry**3%
**Ingredients-Overall**2%
## **Common questions**
- **Is turmeric body wash profitable to sell on Amazon United States?**
- The niche generates $113K/yr across 20 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Skip it (49/100).
- **How competitive is the turmeric body wash niche?**
- 13 brands and 39 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in turmeric body wash?**
- Top complaints mined from reviews: Functionality-Overall, Smell, Allergies. The return rate is 0.4%.
- **When does demand for turmeric body wash peak?**
- Demand peaks in Aug; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the turmeric body wash niche?**
- Listings span $7.77–$22.67; the average listing price is $13.92 (sweet spot $15–$100). The average incumbent carries 4,946 reviews — the moat a new listing must climb.
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