---
title: "Search terms — tsubaki - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/tsubaki/search-terms"
last_updated: "2026-08-09T23:38:01.359Z"
locale: en
meta:
  description: "Niche score 51/100 · $604K/yr market. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $604K/yr market. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — tsubaki - Flapen"
---

# **tsubaki**

**Worth a look**

Shows low returns (0.8%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.

Market size 64Growth 22Conversion 68Competition 20Returns 96Price range 91Avg price 95Brand share 16Review moat 87Quality gap 37

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$28.05**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$13.87–$37.15**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****256.54**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****6.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$604K**

$604K/yr · 349K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-6.9%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****76%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

## Search terms