---
title: "Tsubaki — $604K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/tsubaki"
last_updated: "2026-08-09T22:21:24.753Z"
locale: en
meta:
description: "Niche score 51/100 · $604K/yr market. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $604K/yr market. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Tsubaki — $604K/yr Amazon US Niche (2026) - Flapen"
---
# **tsubaki**
**Worth a look**
Shows low returns (0.8%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Market size 64Growth 22Conversion 68Competition 20Returns 96Price range 91Avg price 95Brand share 16Review moat 87Quality gap 37
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$28.05**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.87–$37.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****256.54**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$604K**
$604K/yr · 349K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-6.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tsubaki is a $604K/yr Amazon United States market (349K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tsubaki market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$561K–$701K**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#1,034**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **69%**
- **Out of stock**
- **9.6%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **126 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **—flat
**Sellers**
**64**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**4%**
- Tsubaki41% - Generic38% - ファイントゥデイ6% - EM6% - First Botany3% - TSUBAKI Premium3% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.9% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/tsubaki/trend)
## **Top tsubaki search terms**
- **tsubaki shampoo and conditioner**206K/yr-12.6%5.9% conv. - **tsubaki shampoo**116K/yr-3.1%5.1% conv. - **shiseido shampoo and conditioner**15K/yr+46.7%2.1% conv. - **shampoo tsubaki**5K/yr-7.9%8.1% conv. - **shiseido tsubaki shampoo**4K/yr+16.3%5.2% conv. - **tsubaki hair shampoo**3K/yr-5.9%3.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/tsubaki/search-terms)
## **Top tsubaki products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$60K20%$121K30%$181K40%$242K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tsubaki Moist Shampoo and Conditioner set**Tsubaki**$30.22**4.5★1,025 rev](https://www.amazon.com/dp/B088V32H3C) [2**Premium Volume & Repair Shampoo & Conditioner Pump Pair Set 450ml+450ml**Generic**$34.24**4.4★89 rev](https://www.amazon.com/dp/B0FFRNSFMG) [3**Premium Moist & Repair Shampoo & Conditioner Pump Pair Set 450ml+450ml**Generic**$32.62**4.6★39 rev](https://www.amazon.com/dp/B0FFVZ5HMC) [4**TSUBAKII Premium Moist & Repair Shampoo 300mL (Refill)**ファイントゥデイ**$13.87**4.8★76 rev](https://www.amazon.com/dp/B0DMF9JXZ9) [5**TJ SIGNATURE TSUBAKI Premium EX Intensive Repair Shampoo and Conditioner Bundle - Black Series Hair Care Set for Damaged Hair (400ml+400ml) bundle with a hair tie**EM**$32.77**4.3★84 rev](https://www.amazon.com/dp/B0CM2H77TX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Camellia Salon-Level Moisturizing Shampoo & Conditioner | Pack of 2 | Made in Japan | Yammy-Yamaguchi Original Wipe Included**Yummy-Yamaguchi**$37.15**2 rev6mo ago](https://www.amazon.com/dp/B0GCC1233Q) [**Hair Professional Repair Tsubakii Premium Volume & Repair Shampoo - with Camellia Oil For Dry Damaged Hair 450ml + 450ml**SOFIA BY ODE**$36.51**20 rev9mo ago](https://www.amazon.com/dp/B0F1HKZ88L) [**Premium Volume & Repair Shampoo & Conditioner Pump Pair Set 450ml+450ml**Generic**$34.24**89 rev1y ago](https://www.amazon.com/dp/B0FFRNSFMG) [**Premium Moist & Repair Shampoo & Conditioner Pump Pair Set 450ml+450ml**Generic**$32.62**39 rev1y ago](https://www.amazon.com/dp/B0FFVZ5HMC) [**PREMIUM EX Intense Damage Repair Shampoo and Conditioner 400ml+400ml**Generic**$33.76**36 rev1y ago](https://www.amazon.com/dp/B0FFSSL862)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tsubaki Strength Repair Shampoo & Conditioner Set With Tsubaki Biotin Niacinamide & Yeast Extract - Revives Damaged Hair Promotes Hair growth Sulfate & Paraben Free for All Hair Types 16 fl oz**First Botany**$24.85**4.3★**▲ 147%**](https://www.amazon.com/dp/B0FPXX1B88) [**Camellia Salon-Level Moisturizing Shampoo & Conditioner | Pack of 2 | Made in Japan | Yammy-Yamaguchi Original Wipe Included**Yummy-Yamaguchi**$37.15**5.0★**▲ 137%**](https://www.amazon.com/dp/B0GCC1233Q) [**Premium EX Set - Tsubakii Premium Ex Intesive Repair Shampoo and Conditioner 400ml+400g**Generic**$33.89**4.7★**▲ 93%**](https://www.amazon.com/dp/B0F86HV3VG) [**TJ SIGNATURE TSUBAKI Premium EX Intensive Repair Shampoo and Conditioner Bundle - Black Series Hair Care Set for Damaged Hair (400ml+400ml) bundle with a hair tie**EM**$32.77**4.3★**▲ 82%**](https://www.amazon.com/dp/B0CM2H77TX) [**Premium Moist & Repair Shampoo & Conditioner Pump Pair Set 450ml+450ml**Generic**$32.62**4.6★**▲ 60%**](https://www.amazon.com/dp/B0FFVZ5HMC)
**~~View all trending →~~**
## **What buyers say about tsubaki**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**24%
*“The scent is light and pleasant”*
**Soft Feel**21%
*“super soft”*
**Quality-Overall**10%
*“The best products Ive EVER put on my hair”*
**Moist/Dry**6%
*“Shine and moisturizer incredibly”*
**Suitability Straight Hair**5%
*“Great for fine hair”*
**Value For Money**3%
*“Great value for the money”*
**Cleansing**2%
*“It cleans my hair well without drying it out”*
**Hair Styling**2%
*“Curly hair girl”*
**Brightness/Shine/Glow**2%
*“bright after the first use”*
**Ease Of Use**2%
*“Love it, great use”*
### **What buyers complain about **
**Moist/Dry**10%
*“dryness”*
**Smell**10%
*“If you do not enjoy fragrance than this product is not for you”*
**Value For Money**6%
*“Too pricey”*
**Oily/Greasy**6%
*“Left hair heavy & greasy”*
**Size-Overall**5%
*“Size did not match picture”*
**Motor Power**4%
*“the pump is broken”*
**Hair Related**3%
*“It makes my hair getting more tangled after shampoo”*
**Advertised Vs Actual Product**3%
*“Sent me the product in a different package from what was advertised”*
**Product Condition**3%
*“appears that this product is used as it isnt full”*
**Suitability Dry Skin**3%
*“After using it, my hair felt very dry and rough”*
### **Top return reasons **
**Leak-Proof**26%
**Smell**10%
**Advertised Vs Actual Product**10%
**Product Condition**6%
**Suitability Short Hair**5%
**Value For Money**5%
**Functionality-Overall**4%
**Damage/Burn Hair**4%
**Motor Power**4%
**Moist/Dry**3%
## **Common questions**
- **Is tsubaki profitable to sell on Amazon United States?**
- The niche generates $604K/yr across 13 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.9%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the tsubaki niche?**
- 8 brands and 64 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in tsubaki?**
- Top complaints mined from reviews: Moist/Dry, Smell, Value For Money. The return rate is 0.8%.
- **When does demand for tsubaki peak?**
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the tsubaki niche?**
- Listings span $13.87–$37.15; the average listing price is $28.05 (sweet spot $15–$100). The average incumbent carries 257 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)