---
title: "Truly Body Butter — $244K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/truly-body-butter"
last_updated: "2026-08-09T18:00:43.688Z"
locale: en
meta:
description: "Niche score 45/100 · $244K/yr market · 267K searches/yr · $18.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $244K/yr market · 267K searches/yr · $18.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Truly Body Butter — $244K/yr Amazon US Niche (2026) - Flapen"
---
# **truly body butter**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 46Growth 8Conversion 59Competition 0Returns 98Price range 82Avg price 83Brand share 0Review moat 71Quality gap 95
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$18.01**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.06–$29.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****657**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$244K**
$244K/yr · 267K searches
**Growth**
**Bad****-33.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, truly body butter is a $244K/yr Amazon United States market (267K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Apr–May–Jun. Verdict: Skip it — 45/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **truly body butter market data**
- **Units sold / yr**
- **8K–10K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$144K–$180K**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#619**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Truly97% - XBEGIX3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -33.1% search growth over the last 90 days.
50K30KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 11.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/truly-body-butter/trend)
## **Top truly body butter search terms**
- **truly deodorant**34K/yr+79.4%6.0% conv. - **desodorante truly aclarador de axilas para mujer**33K/yr-51.6%3.7% conv. - **desodorante truly**29K/yr-36.0%3.3% conv. - **truly desodorante**31K/yr-64.5%4.4% conv. - **truly unicorn fruit deodorant**18K/yr-45.6%6.7% conv. - **truly unicorn fruit**15K/yr-30.4%2.9% conv. - **truly deodorant for women**29K/yr-50.3%5.0% conv. - **truly desodorante blanqueador**50K/yr-76.1%2.8% conv. - **unicorn fruit**9K/yr-44.6%2.4% conv. - **truly beauty deodorant**5K/yr-6.3%5.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/truly-body-butter/search-terms)
## **Top truly body butter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$37K30%$73K45%$110K60%$146K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Truly Unicorn Fruit Aluminum Free Deodorant | Cotton Candy Scent | Natural Deodorant for Brighter and Smoother Underarms - 3 Oz**Truly**$17.29**3.9★637 rev](https://www.amazon.com/dp/B0DBZYFHY2) [2**Truly Beauty Coco Cloud Deodorant | Targets Body Odor Ingrown Hairs & Discoloration | Gentle Aluminum-Free Deodorant | Made with Coconut oil & Mandelic Acid | Coconut & Vanilla Scent | (3 Oz)**Truly**$16.31**3.9★637 rev](https://www.amazon.com/dp/B0DC11QDQC) [3**Truly Beauty Soft Serve Serum Deodorant | Aluminum-Free AHA Deodorant with Vitamin C & Niacinamide | Brightening Underarm Deodorant for Odor Discoloration & Ingrown Hairs | 1.7 fl oz**Truly**$14.63**4.5★38 rev](https://www.amazon.com/dp/B0GQ5B42F3) [4**Truly Beauty Unicorn Fruit After Shave Serum | Rejuvenating Ingrown Hair Treatment & Redness Relief | Acai Matcha & Rose Water | Hydrates Soothes & Smooths Skin | Cotton Candy Scent (3.1 fl oz)**Truly**$29.75**4.4★1,891 rev](https://www.amazon.com/dp/B0DBZG2YT3) [5**2pc Deodorant for Women - Brightening Deodorant for Women Aluminum Free with Cotton Candy Scent Natural for Brighter & Smoother Underarms**XBEGIX**$12.06**3.3★82 rev](https://www.amazon.com/dp/B0F3XLQBQW)
### **Newest**
by launch date
[**Truly Beauty Soft Serve Serum Deodorant | Aluminum-Free AHA Deodorant with Vitamin C & Niacinamide | Brightening Underarm Deodorant for Odor Discoloration & Ingrown Hairs | 1.7 fl oz**Truly**$14.63**38 rev4mo ago](https://www.amazon.com/dp/B0GQ5B42F3) [**2pc Deodorant for Women - Brightening Deodorant for Women Aluminum Free with Cotton Candy Scent Natural for Brighter & Smoother Underarms**XBEGIX**$12.06**82 rev1y ago](https://www.amazon.com/dp/B0F3XLQBQW) [**Truly Unicorn Fruit Aluminum Free Deodorant | Cotton Candy Scent | Natural Deodorant for Brighter and Smoother Underarms - 3 Oz**Truly**$17.29**637 rev1y ago](https://www.amazon.com/dp/B0DBZYFHY2) [**Truly Beauty Coco Cloud Deodorant | Targets Body Odor Ingrown Hairs & Discoloration | Gentle Aluminum-Free Deodorant | Made with Coconut oil & Mandelic Acid | Coconut & Vanilla Scent | (3 Oz)**Truly**$16.31**637 rev1y ago](https://www.amazon.com/dp/B0DC11QDQC) [**Truly Beauty Unicorn Fruit After Shave Serum | Rejuvenating Ingrown Hair Treatment & Redness Relief | Acai Matcha & Rose Water | Hydrates Soothes & Smooths Skin | Cotton Candy Scent (3.1 fl oz)**Truly**$29.75**1,891 rev1y ago](https://www.amazon.com/dp/B0DBZG2YT3)
### **Trending**
90-day click momentum
[**Truly Beauty Soft Serve Serum Deodorant | Aluminum-Free AHA Deodorant with Vitamin C & Niacinamide | Brightening Underarm Deodorant for Odor Discoloration & Ingrown Hairs | 1.7 fl oz**Truly**$14.63**4.5★**▲ 220%**](https://www.amazon.com/dp/B0GQ5B42F3) [**Truly Beauty Coco Cloud Deodorant | Targets Body Odor Ingrown Hairs & Discoloration | Gentle Aluminum-Free Deodorant | Made with Coconut oil & Mandelic Acid | Coconut & Vanilla Scent | (3 Oz)**Truly**$16.31**3.9★**▲ 32%**](https://www.amazon.com/dp/B0DC11QDQC) [**Truly Unicorn Fruit Aluminum Free Deodorant | Cotton Candy Scent | Natural Deodorant for Brighter and Smoother Underarms - 3 Oz**Truly**$17.29**3.9★**— 3%**](https://www.amazon.com/dp/B0DBZYFHY2) [**Truly Beauty Unicorn Fruit After Shave Serum | Rejuvenating Ingrown Hair Treatment & Redness Relief | Acai Matcha & Rose Water | Hydrates Soothes & Smooths Skin | Cotton Candy Scent (3.1 fl oz)**Truly**$29.75**4.4★**▼ 54%**](https://www.amazon.com/dp/B0DBZG2YT3) [**2pc Deodorant for Women - Brightening Deodorant for Women Aluminum Free with Cotton Candy Scent Natural for Brighter & Smoother Underarms**XBEGIX**$12.06**3.3★**▼ 77%**](https://www.amazon.com/dp/B0F3XLQBQW)
## **What buyers say about truly body butter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**59%
*“Sweet smells”*
**Quality-Overall**8%
*“Im extremely satisfied with the results”*
**Allergies**5%
*“No irritation at all”*
**Brightness/Shine/Glow**2%
*“Brightening the underarm area”*
**Soft Feel**2%
*“I also appreciate how gentle it is”*
**Ease Of Cleaning**1%
*“They were once very clean”*
**Size-Overall**1%
*“AND IT BIG TOOO”*
**Durability**1%
*“Very effective, lasts all day”*
**Suitability Combination Skin**1%
*“Plus, knowing its aluminum-free gives me peace of mind about what Im putting on my skin”*
**Moist/Dry**1%
*“It helps calm my skin after shaving and leaves it feeling smooth and hydrated”*
### **What buyers complain about **
**Smell**30%
*“smells is really strong”*
**Functionality-Overall**13%
*“buy different deodorant because this one didn't do it's job”*
**Value For Money**8%
*“Very disappointing and a waste of $18.00”*
**Color**5%
*“arm puts looked dark dark”*
**Moist/Dry**4%
*“I also didn't like the wet feeling while I was waiting for it to dry”*
**Durability**3%
*“did not last at all”*
**Allergies**3%
*“Broke out in a rash”*
**Advertised Vs Actual Product**3%
*“Not as picture”*
**Defective Material/Parts**3%
*“product had melted out the bottom”*
**Heating**1%
*“However, after using this I felt like a rabid teenager in heat”*
### **Top return reasons **
**Smell**46%
**Functionality-Overall**21%
**Advertised Vs Actual Product**11%
**Defective Material/Parts**5%
**Value For Money**3%
**Product Condition**3%
**Adhesion/Stickiness**2%
**Color**1%
**Durability**1%
**Size-Overall**1%
## **Common questions**
- **Is truly body butter profitable to sell on Amazon United States?**
- The niche generates $244K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -33.1%. Flapen's verdict: Skip it (45/100).
- **How competitive is the truly body butter niche?**
- 2 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in truly body butter?**
- Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 0.5%.
- **When does demand for truly body butter peak?**
- Demand peaks in Feb–Mar–Apr–May–Jun; the busiest month runs 11.8× the quietest.
- **What does it cost to enter the truly body butter niche?**
- Listings span $12.06–$29.75; the average listing price is $18.01 (sweet spot $15–$100). The average incumbent carries 657 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)