---
title: "Tresor Lancome Perfume for Women — $160K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/tresor-lancome-perfume-for-women"
last_updated: "2026-08-09T16:52:56.527Z"
locale: en
meta:
  description: "Niche score 36/100 · $160K/yr market · 72K searches/yr · $90.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 36/100 · $160K/yr market · 72K searches/yr · $90.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Tresor Lancome Perfume for Women — $160K/yr Amazon US Niche (2026) - Flapen"
---

# **tresor lancome perfume for women**

**Skip it**

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 34Growth 46Conversion 31Competition 0Returns 99Price range 61Avg price 78Brand share 0Review moat 31Quality gap 24

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$90.65**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$40.40–$137.39**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+17.2%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$160K**

$160K/yr · 72K searches

**Conversion**

**Okay****2.5%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****3,356.2**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

According to Flapen's Amazon United States niche tracking, tresor lancome perfume for women is a $160K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.

Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **tresor lancome perfume for women market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**2K–2K**</dd><dd>avg 250–500/product</dd>

<dt>**Revenue / yr**</dt><dd>**$136K–$181K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**2.5%**</dd>

<dt>**Avg BSR**</dt><dd>**#526**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**100%**</dd>

<dt>**Sponsored**</dt><dd>**0%**</dd>

<dt>**Out of stock**</dt><dd>**14.3%**</dd>

<dt>**Avg brand age**</dt><dd>**83 months**</dd>

<dt>**Avg seller age**</dt><dd>**159 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**1 **▼falling

**Sellers**

**2**

**Top-5 brand share**

**100%**

Top 20: 100%

**Top-5 click share**

**100%**

Top 20: 100%

**Open market**

**0%**

- Lancôme100% - Open — no brand owns it (0%)

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +17.2% search growth over the last 90 days.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.5×

[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/tresor-lancome-perfume-for-women/trend)

## **Top tresor lancome perfume for women search terms**

- **tresor perfume**20K/yr+89.6%2.3% conv. - **tresor**26K/yr+1.4%2.0% conv. - **tresor perfume for women**24K/yr-43.2%1.3% conv. - **perfume tresor**2K/yr+5.2%0.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/tresor-lancome-perfume-for-women/search-terms)

## **Top tresor lancome perfume for women products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%$32K40%$64K60%$96K80%$128K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Lancme Trsor Eau de Parfum - Long Lasting Fragrance with Notes of Rose Lilac Peach & Apricot Blossom - Elegant & Romantic Womens Perfume - 1 Fl Oz](https://m.media-amazon.com/images/I/31OfUE8yMJL.jpg)**Lancme Trsor Eau de Parfum - Long Lasting Fragrance with Notes of Rose Lilac Peach & Apricot Blossom - Elegant & Romantic Womens Perfume - 1 Fl Oz**Lancôme**$78.20**4.6★4,795 rev](https://www.amazon.com/dp/B009U1EI7Q) [2![Lancme Trsor Eau de Parfum - Long Lasting Fragrance with Notes of Rose Lilac Peach & Apricot Blossom - Elegant & Romantic Womens Perfume - 1.7 Fl Oz](https://m.media-amazon.com/images/I/41qnN7i8yEL.jpg)**Lancme Trsor Eau de Parfum - Long Lasting Fragrance with Notes of Rose Lilac Peach & Apricot Blossom - Elegant & Romantic Womens Perfume - 1.7 Fl Oz**Lancôme**$115.69**4.6★4,795 rev](https://www.amazon.com/dp/B00318WTU2) [3![Lancme Trsor Eau de Parfum - Long Lasting Fragrance with Notes of Rose Lilac Peach & Apricot Blossom - Elegant & Romantic Womens Perfume - 3.4 Fl Oz](https://m.media-amazon.com/images/I/413Pvf7C1UL.jpg)**Lancme Trsor Eau de Parfum - Long Lasting Fragrance with Notes of Rose Lilac Peach & Apricot Blossom - Elegant & Romantic Womens Perfume - 3.4 Fl Oz**Lancôme**$137.39**4.6★4,795 rev](https://www.amazon.com/dp/B005IQ2F4A) [4![Lancme Trsor Midnight Eau de Parfum - Long Lasting Fragrance with Notes of Raspberry Blackcurrant & Vanilla Musk - Warm & Floral Womens Perfume - 1 Fl Oz](https://m.media-amazon.com/images/I/31xQiMdRm4L.jpg)**Lancme Trsor Midnight Eau de Parfum - Long Lasting Fragrance with Notes of Raspberry Blackcurrant & Vanilla Musk - Warm & Floral Womens Perfume - 1 Fl Oz**Lancôme**$81.56**4.6★905 rev](https://www.amazon.com/dp/B00AU92CT8) [5![Lancme Trsor Scented Body Lotion - Smoothes Illuminates & Hydrates Skin - With Rose Lilac & Apricot Blossom - 5 Fl Oz](https://m.media-amazon.com/images/I/31Ptw96ZteL.jpg)**Lancme Trsor Scented Body Lotion - Smoothes Illuminates & Hydrates Skin - With Rose Lilac & Apricot Blossom - 5 Fl Oz**Lancôme**$40.40**4.7★1,491 rev](https://www.amazon.com/dp/B002L3MPK2)

### **Newest**

by launch date

[![Lancme Trsor Midnight Eau de Parfum - Long Lasting Fragrance with Notes of Raspberry Blackcurrant & Vanilla Musk - Warm & Floral Womens Perfume - 1 Fl Oz](https://m.media-amazon.com/images/I/31xQiMdRm4L.jpg)**Lancme Trsor Midnight Eau de Parfum - Long Lasting Fragrance with Notes of Raspberry Blackcurrant & Vanilla Musk - Warm & Floral Womens Perfume - 1 Fl Oz**Lancôme**$81.56**905 rev11y ago](https://www.amazon.com/dp/B00AU92CT8) [![Lancme Trsor Eau de Parfum - Long Lasting Fragrance with Notes of Rose Lilac Peach & Apricot Blossom - Elegant & Romantic Womens Perfume - 1.7 Fl Oz](https://m.media-amazon.com/images/I/41qnN7i8yEL.jpg)**Lancme Trsor Eau de Parfum - Long Lasting Fragrance with Notes of Rose Lilac Peach & Apricot Blossom - Elegant & Romantic Womens Perfume - 1.7 Fl Oz**Lancôme**$115.69**4,795 rev13y ago](https://www.amazon.com/dp/B00318WTU2) [![Lancme Trsor Scented Body Lotion - Smoothes Illuminates & Hydrates Skin - With Rose Lilac & Apricot Blossom - 5 Fl Oz](https://m.media-amazon.com/images/I/31Ptw96ZteL.jpg)**Lancme Trsor Scented Body Lotion - Smoothes Illuminates & Hydrates Skin - With Rose Lilac & Apricot Blossom - 5 Fl Oz**Lancôme**$40.40**1,491 rev14y ago](https://www.amazon.com/dp/B002L3MPK2) [![Lancme Trsor Eau de Parfum - Long Lasting Fragrance with Notes of Rose Lilac Peach & Apricot Blossom - Elegant & Romantic Womens Perfume - 3.4 Fl Oz](https://m.media-amazon.com/images/I/413Pvf7C1UL.jpg)**Lancme Trsor Eau de Parfum - Long Lasting Fragrance with Notes of Rose Lilac Peach & Apricot Blossom - Elegant & Romantic Womens Perfume - 3.4 Fl Oz**Lancôme**$137.39**4,795 rev15y ago](https://www.amazon.com/dp/B005IQ2F4A) [![Lancme Trsor Eau de Parfum - Long Lasting Fragrance with Notes of Rose Lilac Peach & Apricot Blossom - Elegant & Romantic Womens Perfume - 1 Fl Oz](https://m.media-amazon.com/images/I/31OfUE8yMJL.jpg)**Lancme Trsor Eau de Parfum - Long Lasting Fragrance with Notes of Rose Lilac Peach & Apricot Blossom - Elegant & Romantic Womens Perfume - 1 Fl Oz**Lancôme**$78.20**4,795 rev22y ago](https://www.amazon.com/dp/B009U1EI7Q)

### **Trending**

90-day click momentum

[![Lancme Trsor Eau de Parfum - Long Lasting Fragrance with Notes of Rose Lilac Peach & Apricot Blossom - Elegant & Romantic Womens Perfume - 1.7 Fl Oz](https://m.media-amazon.com/images/I/41qnN7i8yEL.jpg)**Lancme Trsor Eau de Parfum - Long Lasting Fragrance with Notes of Rose Lilac Peach & Apricot Blossom - Elegant & Romantic Womens Perfume - 1.7 Fl Oz**Lancôme**$115.69**4.6★**▲ 43%**](https://www.amazon.com/dp/B00318WTU2) [![Lancme Trsor Eau de Parfum - Long Lasting Fragrance with Notes of Rose Lilac Peach & Apricot Blossom - Elegant & Romantic Womens Perfume - 1 Fl Oz](https://m.media-amazon.com/images/I/31OfUE8yMJL.jpg)**Lancme Trsor Eau de Parfum - Long Lasting Fragrance with Notes of Rose Lilac Peach & Apricot Blossom - Elegant & Romantic Womens Perfume - 1 Fl Oz**Lancôme**$78.20**4.6★**— 0%**](https://www.amazon.com/dp/B009U1EI7Q) [![Lancme Trsor Midnight Eau de Parfum - Long Lasting Fragrance with Notes of Raspberry Blackcurrant & Vanilla Musk - Warm & Floral Womens Perfume - 1 Fl Oz](https://m.media-amazon.com/images/I/31xQiMdRm4L.jpg)**Lancme Trsor Midnight Eau de Parfum - Long Lasting Fragrance with Notes of Raspberry Blackcurrant & Vanilla Musk - Warm & Floral Womens Perfume - 1 Fl Oz**Lancôme**$81.56**4.6★**— 7%**](https://www.amazon.com/dp/B00AU92CT8) [![Lancme Trsor Scented Body Lotion - Smoothes Illuminates & Hydrates Skin - With Rose Lilac & Apricot Blossom - 5 Fl Oz](https://m.media-amazon.com/images/I/31Ptw96ZteL.jpg)**Lancme Trsor Scented Body Lotion - Smoothes Illuminates & Hydrates Skin - With Rose Lilac & Apricot Blossom - 5 Fl Oz**Lancôme**$40.40**4.7★**▼ 11%**](https://www.amazon.com/dp/B002L3MPK2) [![Lancme Trsor Eau de Parfum - Long Lasting Fragrance with Notes of Rose Lilac Peach & Apricot Blossom - Elegant & Romantic Womens Perfume - 3.4 Fl Oz](https://m.media-amazon.com/images/I/413Pvf7C1UL.jpg)**Lancme Trsor Eau de Parfum - Long Lasting Fragrance with Notes of Rose Lilac Peach & Apricot Blossom - Elegant & Romantic Womens Perfume - 3.4 Fl Oz**Lancôme**$137.39**4.6★**▼ 18%**](https://www.amazon.com/dp/B005IQ2F4A)

## **What buyers say about tresor lancome perfume for women**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**59%

*“Great perfume,”*

**Value For Money**14%

*“Great purchase for the price”*

**Durability**7%

*“the glass is definitely thick so while its durable, Id still rather not drop it again and jinx myself”*

**Ease Of Application**5%

*“Easy to apply, nice sent, not over powering, long lasting, doesnt stain clothing”*

**Size-Overall**3%

*“the size is perfect for me”*

**Soft Feel**3%

*“it is so smooth”*

**Weight Light**2%

*“It is so light yet vey fragrant”*

**Advertised Vs Actual Product**2%

*“Exactly right”*

### **What buyers complain about **

**Smell**50%

*“It has an unpleasant odor”*

**Size-Overall**13%

*“WRONG SIZE PRODUCT”*

**Value For Money**13%

*“thought it was a little expensive until it came”*

**Advertised Vs Actual Product**4%

*“Not as described”*

**Ethical Trade/Fair Trade**4%

*“I was scammed”*

**Absorbency**2%

*“Takes a little bit to absorb in the skin”*

**Strength**2%

*“not very strong”*

### **Top return reasons **

**Smell**81%

**Value For Money**8%

**Functionality-Overall**8%

**Advertised Vs Actual Product**4%

## **Common questions**

<dl>

<dt>**Is tresor lancome perfume for women profitable to sell on Amazon United States?**</dt><dd>The niche generates $160K/yr across 5 tracked products. 90-day search growth is +17.2%. Flapen's verdict: Skip it (36/100).</dd>

<dt>**How competitive is the tresor lancome perfume for women niche?**</dt><dd>1 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.</dd>

<dt>**What do buyers complain about in tresor lancome perfume for women?**</dt><dd>Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.2%.</dd>

<dt>**When does demand for tresor lancome perfume for women peak?**</dt><dd>Demand peaks in Nov–Dec; the busiest month runs 6.5× the quietest.</dd>

<dt>**What does it cost to enter the tresor lancome perfume for women niche?**</dt><dd>Listings span $40.40–$137.39; the average listing price is $90.65 (sweet spot $15–$100). The average incumbent carries 3,356 reviews — the moat a new listing must climb.</dd>

</dl>

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