---
title: "Tresemme Purple Shampoo — $1.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/tresemme-purple-shampoo"
last_updated: "2026-08-09T16:44:34.749Z"
locale: en
meta:
description: "Niche score 49/100 · $1.1M/yr market · 621K searches/yr · $14.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $1.1M/yr market · 621K searches/yr · $14.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tresemme Purple Shampoo — $1.1M/yr Amazon US Niche (2026) - Flapen"
---
# **tresemme purple shampoo**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 79Growth 34Conversion 94Competition 21Returns 99Price range 55Avg price 71Brand share 0Review moat 25Quality gap 22
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$1.1M**
$1.1M/yr · 621K searches
**Avg price**
**Good****$14.47**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.48–$26.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+7.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,421.79**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tresemme purple shampoo is a $1.1M/yr Amazon United States market (621K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tresemme purple shampoo market data**
- **Units sold / yr**
- **60K–80K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$868K–$1.2M**
- units × avg price
- **Conversion rate**
- **11.8%**
- **Avg BSR**
- **#770**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**102**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**0%**
- TRESemmé88% - jhirmack10% - Generic2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 32 weeks — +7.2% search growth over the last 90 days.
18K13KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/tresemme-purple-shampoo/trend)
## **Top tresemme purple shampoo search terms**
- **tresemme shampoo**403K/yr+5.4%12.3% conv. - **shampoo tresemme**48K/yr+7.4%12.7% conv. - **jhirmack silver shampoo**34K/yr+4.2%5.3% conv. - **jhirmack silver brightening shampoo**30K/yr+27.1%10.1% conv. - **pantene silver expressions shampoo**7K/yr+166.2%0.1% conv. - **tresemme keratin smooth shampoo**12K/yr-5.3%2.0% conv. - **pantene purple shampoo**7K/yr+69.9%0.0% conv. - **tresemme shampoo keratin**13K/yr-9.3%4.9% conv. - **tresemme keratin shampoo**7K/yr-15.5%2.4% conv. - **tresemme purple shampoo**9K/yr-21.4%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/tresemme-purple-shampoo/search-terms)
## **Top tresemme purple shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$106K20%$213K30%$319K40%$426K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TRESemm Rich Moisture Hydrating Shampoo with Pump with Up to 72H Hydration for Dry Hair with Pro Style Technology Formula 39 fl oz**TRESemmé**$7.72**4.7★1,405 rev](https://www.amazon.com/dp/B004Q5M7O2) [2**TRESemm Rich Moisture Hydrating Shampoo 3 Count for Dry Hair Formulated With Pro Style Technology 28 Fl Oz**TRESemmé**$16.92**4.7★5,829 rev](https://www.amazon.com/dp/B08BTMXSG6) [3**TRESemm Smooth and Silky Shampoo with Pump 39 oz**TRESemmé**$7.40**4.7★1,223 rev](https://www.amazon.com/dp/B07RZT8Y7R) [4**TRESemm Rich Moisture Moisturizing Conditioner with Pump with Up to 72H Hydration for Dry Hair with Pro Style Technology Formula for Dry Hair Conditioner 39 fl oz**TRESemmé**$7.03**4.7★1,711 rev](https://www.amazon.com/dp/B00GJ7XDU2) [5**TRESemm Rich Moisture Shampoo and Conditioner 2 Count Rich Moisture for Dry Hair Formulated With Vitamin E and Biotin 28 oz**TRESemmé**$9.97**4.7★10,355 rev](https://www.amazon.com/dp/B076JK8PXX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**New Jhir~mack Silver Brightening Purple Shampoo for Gray White and Blonde Hair 12 fl oz**Generic**$14.35**1 rev3mo ago](https://www.amazon.com/dp/B0GY9VG61P) [**Jhirmack Silver Everyday Moisture Daily Restorative Shampoo & Conditioner Set | Made for Gray & Silver Hair | 12 fl oz each**jhirmack**$16.17**105 rev4mo ago](https://www.amazon.com/dp/B0GQ549DGM) [**TRESemm Shampoo and Conditioner Set Rich Moisture with Hyaluronic Acid Vitamin-Enriched Hair Products for Dry Hair Curly All Hair Types 16.5 Oz Ea**TRESemmé**$19.57**124 rev1y ago](https://www.amazon.com/dp/B0DXQFGJBJ) [**TRESemm Shampoo 4 Pack Keratin Smooth Transforming Unruly Hair Formulated with Lamellar-Discipline 28 Fl Oz**TRESemmé**$22.54**533 rev3y ago](https://www.amazon.com/dp/B0BSQT1MGY) [**TRESemm Rich Moisture Hydrating Shampoo 3 Count for Dry Hair Formulated With Pro Style Technology 28 Fl Oz**TRESemmé**$16.92**5,829 rev6y ago](https://www.amazon.com/dp/B08BTMXSG6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**New Jhir~mack Silver Brightening Purple Shampoo for Gray White and Blonde Hair 12 fl oz**Generic**$14.35**5.0★**▲ 257%**](https://www.amazon.com/dp/B0GY9VG61P) [**Jhirmack Silver Everyday Moisture Daily Restorative Shampoo & Conditioner Set | Made for Gray & Silver Hair | 12 fl oz each**jhirmack**$16.17**4.5★**▲ 200%**](https://www.amazon.com/dp/B0GQ549DGM) [**TRESemm Rich Moisture Moisturizing Conditioner with Pump with Up to 72H Hydration for Dry Hair with Pro Style Technology Formula for Dry Hair Conditioner 39 fl oz**TRESemmé**$7.03**4.7★**▲ 67%**](https://www.amazon.com/dp/B00GJ7XDU2) [**Jhirmack Silver Brightening Purple Shampoo Set of 4 for all types of silver grey and blonde hair**jhirmack**$26.68**4.6★**▲ 47%**](https://www.amazon.com/dp/B07ND941VC) [**TRESemm Rich Moisture Hydrating Shampoo 3 Count for Dry Hair Formulated With Pro Style Technology 28 Fl Oz**TRESemmé**$16.92**4.7★**▲ 38%**](https://www.amazon.com/dp/B08BTMXSG6)
**~~View all trending →~~**
## **What buyers say about tresemme purple shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**18%
*“Good value for money”*
**Smell**15%
*“AMAZING SMELL”*
**Quality-Overall**13%
*“Excellent product”*
**Soft Feel**13%
*“Keeps my hair soft”*
**Suitability Colored Hair**5%
*“Love my hair color”*
**Moist/Dry**5%
*“Very moisturizing”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Suitability Straight Hair**2%
*“Works Great 👍👍 my hair not dull, it looks Shiny and Healthy”*
**Hair Styling**2%
*“Natural curls”*
**Color**2%
*“color good”*
### **What buyers complain about **
**Motor Power**14%
*“Pump Didn't Work”*
**Moist/Dry**8%
*“made my hair dry”*
**Size-Overall**5%
*“This is a huge bottle”*
**Thickness**4%
*“It is a little thick”*
**Hair Related**3%
*“My hair fell out after using this”*
**Quality-Overall**3%
*“Bad quality”*
**Value For Money**3%
*“Waste of money”*
**Leak-Proof**3%
*“Arrived leaking all over the place”*
**Advertised Vs Actual Product**3%
*“False advertising”*
**Ease Of Use**3%
*“cannot be used at all”*
### **Top return reasons **
**Motor Power**24%
**Leak-Proof**13%
**Advertised Vs Actual Product**9%
**Size-Overall**9%
**Smell**5%
**Functionality-Overall**5%
**Value For Money**4%
**Suitability Short Hair**4%
**Moist/Dry**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is tresemme purple shampoo profitable to sell on Amazon United States?**
- The niche generates $1.1M/yr across 14 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.2%. Flapen's verdict: Skip it (49/100).
- **How competitive is the tresemme purple shampoo niche?**
- 3 brands and 102 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in tresemme purple shampoo?**
- Top complaints mined from reviews: Motor Power, Moist/Dry, Size-Overall. The return rate is 0.2%.
- **What does it cost to enter the tresemme purple shampoo niche?**
- Listings span $5.48–$26.68; the average listing price is $14.47 (sweet spot $15–$100). The average incumbent carries 4,422 reviews — the moat a new listing must climb.
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