---
title: "Tree Hut Pumpkin — $23K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/tree-hut-pumpkin"
last_updated: "2026-08-09T13:11:56.823Z"
locale: en
meta:
description: "Niche score 46/100 · $23K/yr market · 139K searches/yr · $12.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $23K/yr market · 139K searches/yr · $12.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tree Hut Pumpkin — $23K/yr Amazon US Niche (2026) - Flapen"
---
# **tree hut pumpkin**
**Skip it**
A small market ($23K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 96Conversion 16Competition 45Returns 96Price range 73Avg price 56Brand share 14Review moat 32Quality gap 37
**Growth**
**Incredible****+156.2%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$4.87–$41.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.68**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,253.04**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$23K**
$23K/yr · 139K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, tree hut pumpkin is a $23K/yr Amazon United States market (139K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 46/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tree hut pumpkin market data**
- **Units sold / yr**
- **5K–6K**
- avg 500–750/product
- **Revenue / yr**
- **$63K–$76K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#660**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **31%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **125 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**139**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 94%
**Open market**
**4%**
- Tree Hut47% - Dove29% - Hempz9% - Bath & Body Works5% - philosophy4% - Native1% - Open — no brand owns it (4 brands, 4%)
## **Demand**
Weekly Amazon search volume, last 43 weeks — +156.2% search growth over the last 90 days.
9K7KSpike '25Spike '26Sep '25Nov '25Dec '25Feb '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/tree-hut-pumpkin/trend)
## **Top tree hut pumpkin search terms**
- **fall body care**21K/yr+578.6%0.6% conv. - **bath and body works fall scents**10K/yr+261.1%0.2% conv. - **tree hut pumpkin**16K/yr+36.3%4.7% conv. - **bath and body works fall**7K/yr+416.5%0.2% conv. - **pumpkin body scrub**11K/yr+113.7%1.6% conv. - **pumpkin scented body care**4K/yr+575.7%0.5% conv. - **tree hut sweet pumpkin**7K/yr+36.5%5.3% conv. - **fall body scrub**9K/yr+335.3%0.5% conv. - **pumpkin scrub**7K/yr+6.4%3.9% conv. - **tree hut halloween**8K/yr+174.6%1.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/tree-hut-pumpkin/search-terms)
## **Top tree hut pumpkin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$1K10%$2K15%$3K20%$5K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dove Scrub Cinnamon Pumpkin Pie Exfoliates & Moisturizes Skin 15 OZ**Dove**$6.93**4.8★73 rev](https://www.amazon.com/dp/B0G77HY5KP) [2**Tree Hut Sweet Punkin Body Wash Hydrating & Moisturizing Shower Gel w/Shea Butter & Essential Oils Soft Smooth Glowing Skin Gentle Cleanser For All Skin Types Self Care Gifts for Women 18 Fl Oz**Tree Hut**$7.05**4.6★15,370 rev](https://www.amazon.com/dp/B0FM62QG63) [3**Tree Hut Shea Sugar Scrub Sweet Punkin | Exfoliating Body Scrub Removes Dead Dry Skin for a Soft & Hydrated Feel | Nourishing Essential Body Care | 18 fl oz.**Tree Hut**$6.18**4.5★462 rev](https://www.amazon.com/dp/B0FLQPWM1Z) [4**Tree Hut Pumpkin Spice Latte Shea Sugar | Exfoliating Body Scrub Removes Dead Dry Skin for a Soft & Hydrated Feel | Limited Edition Fall | Nourishing Essential Body Care | 18 fl oz.**Tree Hut**$14.33**4.7★127 rev](https://www.amazon.com/dp/B0CJ3GPV9H) [5**Dove Limited Edition Holiday Treats Body Wash Cinnamon Pumpkin Pie for Deep Nourishment 20 oz**Dove**$8.07**4.5★692 rev](https://www.amazon.com/dp/B0CNZ7FZM1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tree Hut Cinnamon Dolce Daily Moisturizing Scrub Whipped Foamy Exfoliating Body Scrub Hydrating & Moisturizing Formula for Soft Radiant Skin 15 oz**Tree Hut**$9.38**295 rev7mo ago](https://www.amazon.com/dp/B0FZWMWLKT) [**Tree Hut Hydraglow Body Lotion Cinnamon Dolce Hydrating & Moisturizing Daily Body Lotion for Soft Glowing Skin Lightweight Non-Greasy Formula 18 fl oz**Tree Hut**$9.97**357 rev7mo ago](https://www.amazon.com/dp/B0FZWN8T6H) [**Dove Scrub Cinnamon Pumpkin Pie Exfoliates & Moisturizes Skin 15 OZ**Dove**$6.93**73 rev7mo ago](https://www.amazon.com/dp/B0G77HY5KP) [**Native Body Wash & Moisturizing Lotion Set Pumpkin Spice Latte Naturally Derived Ingredients Paraben Free Daily Hydration & Gentle Clean Personal Care Gift Bundle**Native**$15.34**1,754 rev10mo ago](https://www.amazon.com/dp/B0FP6JNP97) [**Hempz Fall Faves Trio Lotion & Lip Balm Set Limited Holiday Run Moisturizing and Nourishing Gift Pack Travel Size**Hempz**$14.18**71 rev10mo ago](https://www.amazon.com/dp/B0FNGSSX3Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tree Hut Hydraglow Body Lotion Cinnamon Dolce Hydrating & Moisturizing Daily Body Lotion for Soft Glowing Skin Lightweight Non-Greasy Formula 18 fl oz**Tree Hut**$9.97**4.5★**▲ 792%**](https://www.amazon.com/dp/B0FZWN8T6H) [**Native Body Wash & Moisturizing Lotion Set Pumpkin Spice Latte Naturally Derived Ingredients Paraben Free Daily Hydration & Gentle Clean Personal Care Gift Bundle**Native**$15.34**4.6★**▲ 759%**](https://www.amazon.com/dp/B0FP6JNP97) [**Dove Scrub Cinnamon Pumpkin Pie Exfoliates & Moisturizes Skin 15 OZ**Dove**$6.93**4.8★**▲ 718%**](https://www.amazon.com/dp/B0G77HY5KP) [**Tree Hut Cinnamon Dolce Daily Moisturizing Scrub Whipped Foamy Exfoliating Body Scrub Hydrating & Moisturizing Formula for Soft Radiant Skin 15 oz**Tree Hut**$9.38**4.5★**▲ 645%**](https://www.amazon.com/dp/B0FZWMWLKT) [**Bath & Body Works Sweet Cinnamon Pumpkin Ultimate Hydration Body Cream 8 Ounces Pack of 2**Bath & Body Works**$21.76**4.5★**▲ 574%**](https://www.amazon.com/dp/B0F7GV5KBK)
**~~View all trending →~~**
## **What buyers say about tree hut pumpkin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**49%
*“Smells great refreshing”*
**Soft Feel**10%
*“So soft”*
**Moist/Dry**7%
*“Moisturizes well”*
**Cleansing**5%
*“effective, it exfoliates without being harsh on the skin”*
**Quality-Overall**4%
*“Good quality”*
**Value For Money**3%
*“Great Value”*
**Suitability Dry Skin**2%
*“This product is good for exfoliating”*
**Suitability Combination Skin**2%
*“Great for your skin”*
**Texture/Consistency-Overall**1%
*“I really love the creamy texture of it”*
**Size-Overall**1%
*“Great size”*
### **What buyers complain about **
**Smell**38%
*“Chemical smell”*
**Moist/Dry**8%
*“It is dry”*
**Size-Overall**3%
*“Small”*
**Hard Feel**3%
*“Hard as a rock”*
**Allergies**2%
*“Can be allergic on certain people”*
**Ease Of Cleaning**2%
*“Worst hygiene product I have ever bought”*
**Texture/Consistency-Overall**2%
*“Texture was weird”*
**Oily/Greasy**2%
*“It also makes my skin feel greasy when putting it on”*
**Quality-Overall**2%
*“Quality control is an issue”*
**Value For Money**2%
*“significantly cheaper”*
### **Top return reasons **
**Smell**49%
**Leak-Proof**7%
**Advertised Vs Actual Product**6%
**Product Condition**6%
**Moist/Dry**5%
**Motor Power**3%
**Texture/Consistency-Overall**3%
**Value For Money**3%
**Size-Overall**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is tree hut pumpkin profitable to sell on Amazon United States?**
- The niche generates $23K/yr across 26 tracked products. 10 of 11 products launched in the last 360 days are still selling. 90-day search growth is +156.2%. Flapen's verdict: Skip it (46/100).
- **How competitive is the tree hut pumpkin niche?**
- 10 brands and 139 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in tree hut pumpkin?**
- Top complaints mined from reviews: Smell, Moist/Dry, Size-Overall. The return rate is 0.8%.
- **What does it cost to enter the tree hut pumpkin niche?**
- Listings span $4.87–$41.94; the average listing price is $12.68 (sweet spot $15–$100). The average incumbent carries 3,253 reviews — the moat a new listing must climb.
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