---
title: "Travel Size Sunscreen — $178K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/travel-size-sunscreen"
last_updated: "2026-08-10T13:24:10.990Z"
locale: en
meta:
description: "Niche score 57/100 · $178K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $178K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Travel Size Sunscreen — $178K/yr Amazon US Niche (2026) - Flapen"
---
# **travel size sunscreen**
**Worth a look**
Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 36Growth 55Conversion 83Competition 72Returns 97Price range 72Avg price 73Brand share 36Review moat 22Quality gap 25
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.76**
avg listing price — sweet spot $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$2.75–$45.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+27.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$178K**
$178K/yr · 135K searches
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****9,486.4**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, travel size sunscreen is a $178K/yr Amazon United States market (135K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 57/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **travel size sunscreen market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$221K–$295K**
- units × avg price
- **Conversion rate**
- **8.9%**
- **Avg BSR**
- **#105**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **74%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **129 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**207**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 78%
**Open market**
**13%**
- Neutrogena36% - Banana Boat17% - Sun Bum14% - Coppertone12% - Hawaiian Tropic4% - BLUE LIZARD4% - Open — no brand owns it (9 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +27.7% search growth over the last 90 days.
70K50KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 4.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/travel-size-sunscreen/trend)
## **Top travel size sunscreen search terms**
- **small sunscreen travel size**28K/yr+54.2%6.7% conv. - **3oz sunscreen**22K/yr+18.2%6.6% conv. - **70 spf sunscreen**13K/yr+165.7%11.2% conv. - **tsa sunscreen**11K/yr+16.6%6.2% conv. - **travel sunscreen 3 oz**18K/yr-50.4%7.6% conv. - **tsa sunscreen for carry on**7K/yr+25.1%7.0% conv. - **portable sunscreen**4K/yr+105.8%4.8% conv. - **spf 70 face sunscreen**5K/yr+37.0%9.9% conv. - **suntan lotion travel size**8K/yr-40.5%6.0% conv. - **travel sun block**4K/yr+47.9%6.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/travel-size-sunscreen/search-terms)
## **Top travel size sunscreen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$7K8%$14K12%$21K16%$28K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Banana Boat Sport Ultra Sunscreen Lotion SPF 30 Travel Size 3oz Twin Pack Sweat & Water Resistant Sunblock for Active Lifestyle(Pack of 2)**Banana Boat**$8.49**4.7★13,647 rev](https://www.amazon.com/dp/B0058SXKV0) [2**Neutrogena Ultra Sheer Dry Touch Sunscreen Lotion SPF 70 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes Oil PABA Oxybenzone Free 3 fl oz**Neutrogena**$7.40**4.5★39,418 rev](https://www.amazon.com/dp/B005IHT94S) [3**Coppertone SPORT Sunscreen Lotion Broad Spectrum SPF 50 (3 Fluid Ounce) (Packaging may vary)**Coppertone**$4.64**4.7★7,843 rev](https://www.amazon.com/dp/B0173G3F9Q) [4**Neutrogena Beach Defense Sunscreen Lotion SPF 70 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes Beach-Strength Sun Protection for Whole Family 6.7 fl oz**Neutrogena**$6.34**4.7★23,856 rev](https://www.amazon.com/dp/B00AEN4QZ8) [5**Sun Bum Original SPF 50 Sunscreen Body Lotion - Broad Spectrum Moisturizing Sunscreen with Vitamin E - Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone) - Travel Size - 3 oz**Sun Bum**$10.98**4.7★14,363 rev](https://www.amazon.com/dp/B00JE3E028)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**30 Pack Travel Size Sunscreen SPF 50 Bulk Mini Sunscreen for Face and Body Lightweight and Non-Greasy Travel Size for Summer Beach and Outdoor 0.19 OZ/Pack**KONEUK**$9.76**74 rev5mo ago](https://www.amazon.com/dp/B0GL6H28L8) [**Neutrogena Ultra Sheer Dry-Touch Sunscreen Lotion Max 100+ Broad Spectrum SPF 100 UVA/UVB Protection Lightweight Non-Greasy Sunscreen Oxybenzone-Free Antioxidant Travel Size 3 fl oz**Neutrogena**$11.31**1,093 rev8mo ago](https://www.amazon.com/dp/B0FPNZXRGZ) [**30PCS Mini Sunscreen SPF50+ PA+++ - Travel Size Sunscreen Bulk for Face & Body Lightweight & Non-Greasy Water-Resistant Perfect for Summer Party & Thank You Gifts**Okerker**$9.83**106 rev1y ago](https://www.amazon.com/dp/B0F4856YS2) [**Sun Bum Road Tripper - Travel Sized Sun Care Pack with Sunscreen Lotion Face Stick and Lip Balm - SPF 30 Broad Spectrum UVA/UVB Protection - Hawaii 104 Act Compliant - TSA Friendly**Sun Bum**$22.69**756 rev1y ago](https://www.amazon.com/dp/B0DMHN59NR) [**Sun Bum Original SPF 30 Sunscreen Lotion | Vegan and Hawaii 104 Act Compliant (Octinoxate & Oxybenzone Free) Broad Spectrum Moisturizing UVA/UVB Sunscreen with Vitamin E | 3 oz (Pack of 2)**Sun Bum**$22.87**23,164 rev3y ago](https://www.amazon.com/dp/B0C7SKNG2K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**30 Pack Travel Size Sunscreen SPF 50 Bulk Mini Sunscreen for Face and Body Lightweight and Non-Greasy Travel Size for Summer Beach and Outdoor 0.19 OZ/Pack**KONEUK**$9.76**4.6★**▲ 204%**](https://www.amazon.com/dp/B0GL6H28L8) [**Neutrogena Ultra Sheer Dry Touch Sunscreen Spray SPF 70 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes PABA Oxybenzone Free 3-pack of 5 oz**Neutrogena**$23.17**4.7★**▲ 73%**](https://www.amazon.com/dp/B076GZX3KL) [**Neutrogena Ultra Sheer Dry-Touch Sunscreen Lotion Max 100+ Broad Spectrum SPF 100 UVA/UVB Protection Lightweight Non-Greasy Sunscreen Oxybenzone-Free Antioxidant Travel Size 3 fl oz**Neutrogena**$11.31**4.7★**▲ 67%**](https://www.amazon.com/dp/B0FPNZXRGZ) [**Neutrogena Beach Defense Sunscreen Spray SPF 70 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes Beach-Strength Sun Protection for Whole Family 6.5 oz**Neutrogena**$7.93**4.7★**▲ 59%**](https://www.amazon.com/dp/B00ANL8QHA) [**Neutrogena Beach Defense Sunscreen Lotion SPF 70 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes Beach-Strength Sun Protection for Whole Family 6.7 fl oz**Neutrogena**$6.34**4.7★**▲ 47%**](https://www.amazon.com/dp/B00AEN4QZ8)
**~~View all trending →~~**
## **What buyers say about travel size sunscreen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**12%
*“Excellent product”*
**Smell**8%
*“Fragrance Free”*
**Suitability Combination Skin**7%
*“It works perfectly for my sensitive skin”*
**Protection**7%
*“Excellent protection”*
**Value For Money**6%
*“Great value”*
**Size-Overall**5%
*“Love it and fits right into my bag”*
**Ease Of Use**4%
*“Goes on easy”*
**Ease Of Application**4%
*“Applies well”*
**Efficiency**4%
*“It works very well”*
**Weight Light**4%
*“It feels lightweight on the skin”*
### **What buyers complain about **
**Allergies**10%
*“Really irritated my skin”*
**Oily/Greasy**8%
*“feels very greasy”*
**Color**8%
*“This makes me pale”*
**Size-Overall**6%
*“Smaller than expected”*
**Smell**4%
*“Smells weird”*
**Value For Money**4%
*“Very expensive”*
**Skin Health**4%
*“Burned my skin”*
**Residue**3%
*“deposits a white residue”*
**Moist/Dry**2%
*“Felt dry after awhile”*
**Functionality-Overall**2%
*“Not entirely effective”*
### **Top return reasons **
**Size-Overall**23%
**Value For Money**11%
**Advertised Vs Actual Product**10%
**Leak-Proof**8%
**Product Condition**6%
**Smell**5%
**Oily/Greasy**4%
**Functionality-Overall**3%
**Ingredients-Overall**3%
**Adhesion/Stickiness**3%
## **Common questions**
- **Is travel size sunscreen profitable to sell on Amazon United States?**
- The niche generates $178K/yr across 43 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +27.7%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the travel size sunscreen niche?**
- 15 brands and 207 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in travel size sunscreen?**
- Top complaints mined from reviews: Allergies, Oily/Greasy, Color. The return rate is 0.5%.
- **When does demand for travel size sunscreen peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 4.4× the quietest.
- **What does it cost to enter the travel size sunscreen niche?**
- Listings span $2.75–$45.75; the average listing price is $14.76 (sweet spot $15–$100). The average incumbent carries 9,486 reviews — the moat a new listing must climb.
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