---
title: "Trend — travel size spray deodorant - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/travel-size-spray-deodorant/trend"
last_updated: "2026-08-09T21:56:29.809Z"
locale: en
meta:
  description: "Niche score 58/100 · $6.6M/yr market · 5.7M searches/yr · $16.10 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $6.6M/yr market · 5.7M searches/yr · $16.10 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — travel size spray deodorant - Flapen"
---

# **travel size spray deodorant**

**Launch it**

A $6.6M/yr market growing +19.5% this quarter with returns at 0.0% — clears our launch bar.

Market size 99Growth 49Conversion 76Competition 45Returns 100Price range 50Avg price 78Brand share 0Review moat 25Quality gap 35

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****$6.6M**

$6.6M/yr · 5.7M searches

**Avg price**

**Great****$16.10**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****7.2%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$6.12–$24.04**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+19.5%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****4,515.25**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend