---
title: "Travel Size Lotion Bulk — $239K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/travel-size-lotion-bulk"
last_updated: "2026-08-09T23:05:54.042Z"
locale: en
meta:
description: "Niche score 56/100 · $239K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $239K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Travel Size Lotion Bulk — $239K/yr Amazon US Niche (2026) - Flapen"
---
# **travel size lotion bulk**
**Worth a look**
Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 45Growth 23Conversion 44Competition 78Returns 96Price range 69Avg price 84Brand share 89Review moat 31Quality gap 23
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****46%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$18.63**
avg listing price — sweet spot $15–$100
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Price range**
**Good****$5.35–$36.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$239K**
$239K/yr · 368K searches
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,449.73**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-4.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, travel size lotion bulk is a $239K/yr Amazon United States market (368K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in May–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **travel size lotion bulk market data**
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **$373K–$466K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#267**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**24 **▼falling
**Sellers**
**65**
**Top-5 brand share**
**46%**
Top 20: 96%
**Top-5 click share**
**37%**
Top 20: 75%
**Open market**
**48%**
- Jergens12% - KIYTARBOO10% - Curel9% - CRISTALBOX8% - Layhomo7% - VESPRO7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.
10K6KBlack Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Dec · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/travel-size-lotion-bulk/trend)
## **Top travel size lotion bulk search terms**
- **bulk lotion**95K/yr+2.3%3.1% conv. - **bulk hand cream**42K/yr-13.4%3.0% conv. - **mini hand lotion bulk**35K/yr-10.6%3.8% conv. - **mini hand cream bulk**20K/yr-5.0%2.9% conv. - **lotion in bulk**18K/yr+2.4%3.2% conv. - **bulk lotions for gifts**19K/yr-4.1%4.5% conv. - **mini lotions bulk**16K/yr-13.7%3.6% conv. - **bulk mini lotion**16K/yr-13.7%3.2% conv. - **lotions bulk**14K/yr-1.6%4.5% conv. - **mini hand lotions for gifts bulk**13K/yr-5.4%4.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/travel-size-lotion-bulk/search-terms)
## **Top travel size lotion bulk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$10K8%$19K12%$29K16%$38K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jergens Ultra Healing Dry Skin Moisturizer Travel Size Body and Hand Lotion 1 Oz (Pack of 24)**Jergens**$17.06**4.8★45,295 rev](https://www.amazon.com/dp/B00SF8YKI2) [2**28 Pack Hand Lotion Gifts for Women Teacher Gifts Bulk Gifts for Women Teen Girls Birthday Gifts Return Gifts Graduation Gifts Natural Plant Fragrance Travel Lotion Hand Cream for Dry Cracked Hands**CRISTALBOX**$13.42**4.6★4,709 rev](https://www.amazon.com/dp/B094JJNY19) [3**Curel Ultra Healing Intensive Fragrance-Free Lotion For Extra-Dry Skin Dermatologist Recommended Ideal for Sensitive Skin Cruelty Free Paraben Free 1 Oz Pack of 30**Curel**$17.08**4.8★13,121 rev](https://www.amazon.com/dp/B0B5YL1GPM) [4**36 Pack Hand Cream Set Hand Lotion Travel Size Mothers Day Gifts for Mom Teacher Appreciation Gifts Bulk Gifts For Women Coworker Bulk hand Cream Mini Hand Cream Nurse Gifts Bridesmaid Gifts**KIYTARBOO**$11.11**4.6★818 rev](https://www.amazon.com/dp/B0CWGY28XR) [5**20 Pack Mini Body Lotion Gift Bulk for Dry Skin Travel Size Small Body Cream With Shea Butter Natural Fragrance Moisturizing Body Lotion for Women Men Gifts for Women Gift for Her Thank You Gift**Layhomo**$11.18**4.6★1,535 rev](https://www.amazon.com/dp/B09ZP7FT7S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VESPRO 100 Pack Mini Body Lotion Gift Bulk for Dry Skin Body Moisturizer Travel Lotion Bulk Gift for Women Valentines Day Gifts Bulk Thank You Gifts Spa Gifts Teacher Gifts Bulk Gifts for Women**VESPRO**$27.29**46 rev4mo ago](https://www.amazon.com/dp/B0GGYDWKL7) [**MIYUELENI 20 Pack Hand Cream Gift Set Mothers Day Gifts Moisturizing Hand Lotion for Dry Hands Birthday Gifts for Women& Teen Girls Teacher Appreciation Gifts Nurses Week Gifts Travel Size Bulk**MIYUELENI**$8.61**594 rev11mo ago](https://www.amazon.com/dp/B0FJFGXDVR) [**BODY & EARTH Hand Cream 30 Pack Hand Lotion Travel Size Small Gifts for Women Mini Lotion Bulk Bachelorette Party Favors Bridesmaid Gifts Stocking Stuffers Gifts for Christmas**BODY & EARTH**$16.65**1,247 rev1y ago](https://www.amazon.com/dp/B0DY184WPQ) [**KIYTARBOO 120 Pack Bulk Lotion Teacher Appreciation Gifts Mini Hand Cream Gift Set Travel Size Lotion Hand Cream for Dry Cracked Hands Bulk Valentines Day Gifts for Adults Women Nurse Coworkers**KIYTARBOO**$29.67**627 rev1y ago](https://www.amazon.com/dp/B0DFYKCLQ3) [**100 Pack Hand Lotion Bulk Gift - Mini Lotion Bulk Travel Size Hand Cream Bulk Gifts for Corworkers Teacher Appreciation Gifts Birthday Gifts for Women Nurses Gifts Bridesmaid Gifts Thank You Gifts**Aottom**$27.86**167 rev1y ago](https://www.amazon.com/dp/B0D9NZ7MVN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VESPRO 100 Pack Mini Body Lotion Gift Bulk for Dry Skin Body Moisturizer Travel Lotion Bulk Gift for Women Valentines Day Gifts Bulk Thank You Gifts Spa Gifts Teacher Gifts Bulk Gifts for Women**VESPRO**$27.29**4.7★**▲ 394%**](https://www.amazon.com/dp/B0GGYDWKL7) [**38 Pack Hand Cream Bulk Gifts Easter Basket Stuffers Mothers Day Gifts for Mom Teacher Appreciation Gifts Nurse Week Gifts for Women Birthday Gifts for Teen Girls Hand Lotion for Dry Cracked Hands**CLOTHES OF SKIN**$14.46**4.5★**▲ 227%**](https://www.amazon.com/dp/B09VBMJBFL) [**36 Pack Body Lotion for Women Dry Skin Easter Basket Stuffers Mothers Day Gifts for Mom Teacher Appreciation Gifts Nurse Week Gifts for Women Coworkers Natural Travel Size Lotion with Shea Butter**ANKOOY**$12.70**4.5★**▲ 113%**](https://www.amazon.com/dp/B08ZXVX99T) [**MIYUELENI 20 Pack Hand Cream Gift Set Mothers Day Gifts Moisturizing Hand Lotion for Dry Hands Birthday Gifts for Women& Teen Girls Teacher Appreciation Gifts Nurses Week Gifts Travel Size Bulk**MIYUELENI**$8.61**4.6★**▲ 107%**](https://www.amazon.com/dp/B0FJFGXDVR) [**36 Pack Hand Cream Set Hand Lotion Travel Size Mothers Day Gifts for Mom Teacher Appreciation Gifts Bulk Gifts For Women Coworker Bulk hand Cream Mini Hand Cream Nurse Gifts Bridesmaid Gifts**KIYTARBOO**$11.11**4.6★**▲ 78%**](https://www.amazon.com/dp/B0CWGY28XR)
**~~View all trending →~~**
## **What buyers say about travel size lotion bulk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**25%
*“fragrance free”*
**Gifting Purpose**15%
*“Great Gift”*
**Value For Money**9%
*“Great Value”*
**Quality-Overall**8%
*“Very good quality lotion”*
**Moist/Dry**8%
*“Great moisturizer”*
**Size-Overall**7%
*“fits great in bag or backpack”*
**Soft Feel**5%
*“Silky Smooth”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Suitability Combination Skin**2%
*“Excellent for your skin”*
**Storage Capacity**2%
*“Great Stocking stuffer”*
### **What buyers complain about **
**Smell**21%
*“Smell is unpleasant”*
**Moist/Dry**13%
*“does not moisturize”*
**Size-Overall**9%
*“The tubes are too small”*
**Quality-Overall**5%
*“Junk product”*
**Dilute/Watery**3%
*“Extremely watery”*
**Allergies**2%
*“Burned an made skin red”*
**Thickness**2%
*“Very thin cream”*
**Motor Power**2%
*“pumps won't open”*
**Oily/Greasy**2%
*“Very greasy”*
**Value For Money**2%
*“Waste of money”*
### **Top return reasons **
**Size-Overall**30%
**Smell**21%
**Advertised Vs Actual Product**12%
**Value For Money**7%
**Moist/Dry**5%
**Quality-Overall**5%
**Leak-Proof**4%
**Texture/Consistency-Overall**2%
**Functionality-Overall**2%
**Ingredients-Overall**2%
## **Common questions**
- **Is travel size lotion bulk profitable to sell on Amazon United States?**
- The niche generates $239K/yr across 44 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the travel size lotion bulk niche?**
- 24 brands and 65 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 46% of demand.
- **What do buyers complain about in travel size lotion bulk?**
- Top complaints mined from reviews: Smell, Moist/Dry, Size-Overall. The return rate is 0.9%.
- **When does demand for travel size lotion bulk peak?**
- Demand peaks in May–Dec; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the travel size lotion bulk niche?**
- Listings span $5.35–$36.42; the average listing price is $18.63 (sweet spot $15–$100). The average incumbent carries 3,450 reviews — the moat a new listing must climb.
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