---
title: "Travel Size Dry Shampoo — $1.7M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/travel-size-dry-shampoo"
last_updated: "2026-08-09T20:28:38.807Z"
locale: en
meta:
description: "Niche score 72/100 · $1.7M/yr market · 1.4M searches/yr · $16.18 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 72/100 · $1.7M/yr market · 1.4M searches/yr · $16.18 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Travel Size Dry Shampoo — $1.7M/yr Amazon US Niche (2026) - Flapen"
---
# **travel size dry shampoo**
**Launch it**
A $1.7M/yr market growing +14.7% this quarter with returns at 0.3% — clears our launch bar.
Market size 90Growth 43Conversion 78Competition 77Returns 99Price range 69Avg price 78Brand share 59Review moat 29Quality gap 78
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.7M**
$1.7M/yr · 1.4M searches
**Conversion**
**Great****7.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$16.18**
avg listing price — sweet spot $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Price range**
**Good****$6.72–$33.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+14.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,639.6**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, travel size dry shampoo is a $1.7M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Aug. Verdict: Launch it — 72/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **travel size dry shampoo market data**
- **Units sold / yr**
- **100K–125K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$1.6M–$2.0M**
- units × avg price
- **Conversion rate**
- **7.8%**
- **Avg BSR**
- **#82**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **79%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**21 **▲rising
**Sellers**
**54**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 80%
**Open market**
**25%**
- Batiste20% - MONDAY HAIRCARE15% - Moroccanoil14% - OUAI11% - Kitsch10% - Amika5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +14.7% search growth over the last 90 days.
35K25KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/travel-size-dry-shampoo/trend)
## **Top travel size dry shampoo search terms**
- **travel dry shampoo**289K/yr+15.0%7.4% conv. - **travel size dry shampoo**258K/yr+15.3%7.3% conv. - **dry shampoo travel size**254K/yr+17.2%7.6% conv. - **mini dry shampoo**140K/yr+21.8%4.9% conv. - **travel size dry shampoo for women**70K/yr-3.1%7.9% conv. - **dry shampoo travel**49K/yr+18.3%7.0% conv. - **travel dry shampoo for women**51K/yr-0.1%7.8% conv. - **moroccan oil dry shampoo light**35K/yr+55.1%14.4% conv. - **batiste dry shampoo travel size**39K/yr+6.4%5.5% conv. - **dry shampoo mini**35K/yr+17.4%4.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/travel-size-dry-shampoo/search-terms)
## **Top travel size dry shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$52K6%$104K9%$156K12%$207K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MONDAY HAIRCARE ORIGINAL Dry Shampoo with Keratin oil-absorbing for All Hair Types 50ML (3 Pack)**MONDAY HAIRCARE**$11.95**4.4★201 rev](https://www.amazon.com/dp/B0FNXB3M8T) [2**Kitsch Volumizing Rice Protein Dry Shampoo Powder - Dry Shampoo for Women & Men No White Cast Absorbs Oil Non-Greasy Light-to-medium Hair Colors Travel Size - Invisible 1oz**Kitsch**$9.60**4.0★1,538 rev](https://www.amazon.com/dp/B0DRM4J2YM) [3**OUAI Super Travel Size Dry Shampoo - Volumizing Dry Shampoo - Absorbs Oil Dirt & Sweat - Blends Seamlessly into Hair with Zero Residue & Enriched with a Long-Lasting Scent - Melrose Place (2 oz)**OUAI**$15.55**4.3★648 rev](https://www.amazon.com/dp/B0F496DCQ2) [4**Moroccanoil Dry Shampoo Light Tones Travel Size 1.7 Fl. Oz.**Moroccanoil**$13.64**4.6★13,237 rev](https://www.amazon.com/dp/B0100QOX0Q) [5**Batiste Powder Dry Shampoo Oil-Absorbing Non-Aerosol Blends Seamlessly Original Scent Instant Hair Refresh TSA Compliant (1.06 oz)**Batiste**$12.89**3.6★118 rev](https://www.amazon.com/dp/B0G7M1958X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**amika perk up talc-free dry shampoo 2.5oz | refreshes roots with a voluminous oomph between washes no white residue absorbs oil + reduces odor for all hair types**Amika**$15.68**20,363 rev6mo ago](https://www.amazon.com/dp/B0GFQH1PJV) [**Kristin Ess Travel Size Dry Shampoo Powder For Oily Hair - Fresh Pear Fragrance - Non-Aerosol Style Extender - Sulfate Free Color Safe Vegan + Clean - Lightweight - Easily Blends In Dark Hair**Kristin Ess**$11.16**111 rev7mo ago](https://www.amazon.com/dp/B0G4SXDJNY) [**Batiste Powder Dry Shampoo Oil-Absorbing Non-Aerosol Blends Seamlessly Original Scent Instant Hair Refresh TSA Compliant (1.06 oz)**Batiste**$12.89**118 rev7mo ago](https://www.amazon.com/dp/B0G7M1958X) [**Dry Shampoo Powder for Women and Men 1.23oz Travel Size Waterless Dry Shampoos Spray for Thick Fine Dry Oily Hair Non Aerosol Dry Volumizing Shampoo Instant Refresh Fullness|Unscented Gifts for Women**SUYSUNY**$8.98**267 rev10mo ago](https://www.amazon.com/dp/B0FQNZF5K1) [**MONDAY HAIRCARE ORIGINAL Dry Shampoo with Keratin oil-absorbing for All Hair Types 50ML (3 Pack)**MONDAY HAIRCARE**$11.95**201 rev10mo ago](https://www.amazon.com/dp/B0FNXB3M8T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Batiste Dry Shampoo Original 1.6 Fluid Ounce**Batiste**$7.89**4.1★**▲ 181%**](https://www.amazon.com/dp/B003VDBV60) [**amika perk up talc-free dry shampoo 2.5oz | refreshes roots with a voluminous oomph between washes no white residue absorbs oil + reduces odor for all hair types**Amika**$15.68**4.3★**▲ 181%**](https://www.amazon.com/dp/B0GFQH1PJV) [**Batiste Powder Dry Shampoo Oil-Absorbing Non-Aerosol Blends Seamlessly Original Scent Instant Hair Refresh TSA Compliant (1.06 oz)**Batiste**$12.89**3.6★**▲ 172%**](https://www.amazon.com/dp/B0G7M1958X) [**Dry Shampoo Powder for Women and Men 1.23oz Travel Size Waterless Dry Shampoos Spray for Thick Fine Dry Oily Hair Non Aerosol Dry Volumizing Shampoo Instant Refresh Fullness|Unscented Gifts for Women**SUYSUNY**$8.98**4.5★**▲ 128%**](https://www.amazon.com/dp/B0FQNZF5K1) [**Pureology Style + Protect Refresh & Go Dry Shampoo | For Oily Color-Treated Hair | Volumizing & Protective Dry Shampoo | Silicone-Free | Vegan | Updated Packaging | 1.2 Oz. |**Pureology**$12.45**4.4★**▲ 117%**](https://www.amazon.com/dp/B0899BPK2R)
**~~View all trending →~~**
## **What buyers say about travel size dry shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**21%
*“Clean smell”*
**Moist/Dry**15%
*“it dry's quickly”*
**Quality-Overall**8%
*“Really great product for multiple reasons”*
**Value For Money**6%
*“Great deal”*
**Ease Of Use**4%
*“it was easy to remove”*
**Efficiency**3%
*“Effective product”*
**Oily/Greasy**3%
*“No more oily hair”*
**Residue**2%
*“No nasty residue”*
**Size-Overall**2%
*“Great convenient size”*
**Advertised Vs Actual Product**2%
*“Exactly as described”*
### **What buyers complain about **
**Smell**11%
*“Chemical smell”*
**Residue**7%
*“White residue”*
**Value For Money**6%
*“expensive”*
**Hair Related**5%
*“Makes my hair so tangled all day long”*
**Functionality-Overall**5%
*“Barely works”*
**Moist/Dry**5%
*“the feeling of it is unpleasant and super dry”*
**Oily/Greasy**4%
*“Leaves Hair Greasy”*
**Ease Of Use**4%
*“Hard to open”*
**Suitability Colored Hair**4%
*“Hair looks gray”*
**Color**3%
*“Color lighter”*
### **Top return reasons **
**Advertised Vs Actual Product**11%
**Size-Overall**9%
**Leak-Proof**9%
**Functionality-Overall**9%
**Product Condition**7%
**Color**7%
**Smell**5%
**Motor Power**4%
**Suitability Colored Hair**4%
**Suitability Short Hair**3%
## **Common questions**
- **Is travel size dry shampoo profitable to sell on Amazon United States?**
- The niche generates $1.7M/yr across 42 tracked products. 10 of 10 products launched in the last 360 days are still selling. 90-day search growth is +14.7%. Flapen's verdict: Launch it (72/100).
- **How competitive is the travel size dry shampoo niche?**
- 21 brands and 54 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in travel size dry shampoo?**
- Top complaints mined from reviews: Smell, Residue, Value For Money. The return rate is 0.3%.
- **When does demand for travel size dry shampoo peak?**
- Demand peaks in Aug; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the travel size dry shampoo niche?**
- Listings span $6.72–$33.02; the average listing price is $16.18 (sweet spot $15–$100). The average incumbent carries 3,640 reviews — the moat a new listing must climb.
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