---
title: "Travel Size Body Butter — $60K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/travel-size-body-butter"
last_updated: "2026-08-10T08:13:13.095Z"
locale: en
meta:
description: "Niche score 45/100 · $60K/yr market · 108K searches/yr · $10.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $60K/yr market · 108K searches/yr · $10.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Travel Size Body Butter — $60K/yr Amazon US Niche (2026) - Flapen"
---
# **travel size body butter**
**Skip it**
A small market ($60K/yr) — this niche doesn't clear our bar today.
Market size 15Growth 42Conversion 63Competition 68Returns 98Price range 38Avg price 34Brand share 31Review moat 24Quality gap 25
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+14.0%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$3.62–$21.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.13**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,673.22**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$60K**
$60K/yr · 108K searches
According to Flapen's Amazon United States niche tracking, travel size body butter is a $60K/yr Amazon United States market (108K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 45/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **travel size body butter market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$61K–$81K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#231**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **69%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **126 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**121**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 85%
**Open market**
**11%**
- Palmer's55% - Vaseline14% - eos7% - Sol de Janeiro6% - Convenience Kits International4% - Tree Hut3% - Open — no brand owns it (7 brands, 11%)
## **Demand**
Weekly Amazon search volume, last 15 weeks — +14.0% search growth over the last 90 days.
5K4KApr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/travel-size-body-butter/trend)
## **Top travel size body butter search terms**
- **travel size body butter**14K/yr+18.2%2.0% conv. - **palmers travel size**9K/yr+55.1%3.1% conv. - **travel size body care**9K/yr+19.9%0.2% conv. - **travel body butter**8K/yr+29.3%2.1% conv. - **body butter travel size**7K/yr+16.8%2.7% conv. - **travel size cocoa butter**7K/yr+20.1%7.7% conv. - **mini body butter**8K/yr-0.8%1.0% conv. - **body butter set**8K/yr+27.9%0.6% conv. - **travel size cocoa butter lotion**6K/yr+1.1%9.4% conv. - **cocoa butter travel size**5K/yr+4.2%9.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/travel-size-body-butter/search-terms)
## **Top travel size body butter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$12K30%$18K40%$24K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Palmers Cocoa Butter Formula Daily Skin Therapy Concentrated Cream 3.75 Ounces**Palmer's**$3.62**4.8★2,303 rev](https://www.amazon.com/dp/B0000530O0) [2**Palmers Cocoa Butter Formula Daily Skin Therapy Body Lotion 8.5 oz.**Palmer's**$4.68**4.8★43,794 rev](https://www.amazon.com/dp/B00119TXSO) [3**Vaseline All Purpose Cream Cocoa Glow with Pure Cocoa Butter 4-Pack 1.41 FL Oz Each 4 Tubes**Vaseline**$5.40**4.7★1,446 rev](https://www.amazon.com/dp/B0CMRL4ZLL) [4**Palmers Cocoa Butter Formula Hand Cream for Dry Cracked Skin. Travel Size Hand Lotion 3.4 Ounce**Palmer's**$4.87**4.7★1,755 rev](https://www.amazon.com/dp/B09C6NHP2S) [5**Sol de Janeiro Mini Body Cream Trial Set - Travel Size Set - Beauty Minis - Brazilian Bum Bum Cream & Bom Dia Bright Cream - 2 Piece Set 25 mL - $24 Value**Sol de Janeiro**$18.58**4.6★575 rev](https://www.amazon.com/dp/B0FN93V99N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tree Hut Vanilla Everything Shower Gift Set for Women Exfoliating Body Scrub Body Wash Shave Oil & Body Spray Self Care Gift Set Hydrating & Moisturizing with Shea Butter Travel Size**Tree Hut**$18.14**606 rev7mo ago](https://www.amazon.com/dp/B0FZWP44NM) [**Vaseline Cocoa Radiant Replenishing Oil Gel with Pure Cocoa Butter Travel Size 1.69 fl oz 3 Pack**Vaseline**$10.56**348 rev7mo ago](https://www.amazon.com/dp/B0G2ZVQ91B) [**Sol de Janeiro Mini Body Cream Trial Set - Travel Size Set - Beauty Minis - Brazilian Bum Bum Cream & Bom Dia Bright Cream - 2 Piece Set 25 mL - $24 Value**Sol de Janeiro**$18.58**575 rev10mo ago](https://www.amazon.com/dp/B0FN93V99N) [**Solo en Ibiza Body Butter Beauty Gift Set for Women 3 Pcs Mini Body Cream Kit Travel Size Scented -Rio De Janeiro Brazilian Skin Care Gift Set Moisturizing Body Bum Cream 1.7 oz Each**Solo en Ibiza**$12.98**34 rev1y ago](https://www.amazon.com/dp/B0F239MG7G) [**eos Cashmere Whipped Oil Body Butter Vanilla Cashmere 72 Hour Weightless Moisture For Dry Skin Rich Formula and Deep Hydration Body Care 10 oz**eos**$12.62**4,542 rev1y ago](https://www.amazon.com/dp/B0CRQYQBZ4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Solo en Ibiza Body Butter Beauty Gift Set for Women 3 Pcs Mini Body Cream Kit Travel Size Scented -Rio De Janeiro Brazilian Skin Care Gift Set Moisturizing Body Bum Cream 1.7 oz Each**Solo en Ibiza**$12.98**4.4★**▲ 141%**](https://www.amazon.com/dp/B0F239MG7G) [**Palmers Coconut Oil Shea Butter Cocoa Butter Formula Minis for Stocking Stuffers (8 Piece bundle) - Moisturizing Body Oil Body Lotion Cocoa Balm Swivel Stick & Lip Balm Hydrating Skin Care**Palmer's**$15.22**4.9★**▲ 55%**](https://www.amazon.com/dp/B0DMTVL42N) [**Tree Hut Vanilla Everything Shower Gift Set for Women Exfoliating Body Scrub Body Wash Shave Oil & Body Spray Self Care Gift Set Hydrating & Moisturizing with Shea Butter Travel Size**Tree Hut**$18.14**4.6★**▲ 44%**](https://www.amazon.com/dp/B0FZWP44NM) [**Palmers Cocoa Butter Formula Tahitian Vanilla Body Lotion 8.5 Oz Daily Moisturizing Lotion for Dry Skin with Shea Butter & Vitamin E Hydrates & Protects Helps Provide 48-Hour Deep Moisture**Palmer's**$6.53**4.7★**▲ 38%**](https://www.amazon.com/dp/B0DZJWLBZ8) [**Vaseline All Purpose Cream Cocoa Glow with Pure Cocoa Butter 4-Pack 1.41 FL Oz Each 4 Tubes**Vaseline**$5.40**4.7★**▲ 30%**](https://www.amazon.com/dp/B0CMRL4ZLL)
**~~View all trending →~~**
## **What buyers say about travel size body butter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**34%
*“Light scent”*
**Moist/Dry**14%
*“Good moisturizer”*
**Soft Feel**10%
*“Keeps my skin soft”*
**Quality-Overall**5%
*“Very reliable and good quality”*
**Size-Overall**4%
*“Nice size travel size EOS hand”*
**Suitability Dry Skin**4%
*“Great for dry skin”*
**Value For Money**3%
*“Excellent value”*
**Suitability Combination Skin**2%
*“Very nice n good for my skin”*
**Gifting Purpose**2%
*“Best gift to give”*
**Absorbency**2%
*“absorbed well”*
### **What buyers complain about **
**Smell**28%
*“Smelled rancid”*
**Size-Overall**12%
*“The jar is huge”*
**Moist/Dry**4%
*“Not moisturizing enough”*
**Allergies**3%
*“Skin irritation”*
**Leak-Proof**2%
*“one item leaked”*
**Oily/Greasy**2%
*“unfortunately is very oily”*
**Suitability Dry Skin**2%
*“not moisturizing enough for very dry skin”*
**Value For Money**2%
*“But expensive”*
**Durability**2%
*“Doesnt last a couple hours”*
**Advertised Vs Actual Product**2%
*“Misleading”*
### **Top return reasons **
**Smell**42%
**Size-Overall**16%
**Leak-Proof**12%
**Advertised Vs Actual Product**6%
**Value For Money**3%
**Oily/Greasy**3%
**Product Condition**3%
**Moist/Dry**3%
**Defective Material/Parts**2%
**Texture/Consistency-Overall**2%
## **Common questions**
- **Is travel size body butter profitable to sell on Amazon United States?**
- The niche generates $60K/yr across 32 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +14.0%. Flapen's verdict: Skip it (45/100).
- **How competitive is the travel size body butter niche?**
- 13 brands and 121 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in travel size body butter?**
- Top complaints mined from reviews: Smell, Size-Overall, Moist/Dry. The return rate is 0.5%.
- **What does it cost to enter the travel size body butter niche?**
- Listings span $3.62–$21.96; the average listing price is $10.13 (sweet spot $15–$100). The average incumbent carries 5,673 reviews — the moat a new listing must climb.
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