---
title: "Travel Makeup Brush Holder — $174K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/travel-makeup-brush-holder"
last_updated: "2026-08-09T20:28:28.167Z"
locale: en
meta:
description: "Niche score 41/100 · $174K/yr market · 744K searches/yr · $12.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $174K/yr market · 744K searches/yr · $12.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Travel Makeup Brush Holder — $174K/yr Amazon US Niche (2026) - Flapen"
---
# **travel makeup brush holder**
**Skip it**
High returns (5.6%) — this niche doesn't clear our bar today.
Market size 36Growth 30Conversion 24Competition 50Returns 23Price range 66Avg price 50Brand share 73Review moat 44Quality gap 37
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$3.84–$37.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$12.03**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,131.92**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$174K**
$174K/yr · 744K searches
**Growth**
**Okay****+4.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****5.6%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, travel makeup brush holder is a $174K/yr Amazon United States market (744K searches/yr). The top 5 brands hold 61% of demand. Verdict: Skip it — 41/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **travel makeup brush holder market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$180K–$241K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#481**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**61%**
Top 20: 99%
**Top-5 click share**
**55%**
Top 20: 93%
**Open market**
**34%**
- AGIKET25% - Soimeat12% - Narwey9% - OCHEAL9% - FERYES6% - JDZJUCHU5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.1% search growth over the last 90 days.
25K15KSpike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/travel-makeup-brush-holder/trend)
## **Top travel makeup brush holder search terms**
- **makeup brush case**139K/yr+3.7%1.0% conv. - **makeup brush travel case**101K/yr+11.4%1.8% conv. - **makeup brush holder travel**90K/yr-3.9%1.6% conv. - **travel makeup brush holder**63K/yr+1.0%1.4% conv. - **silicone makeup brush holder**58K/yr-8.7%1.5% conv. - **makeup brush pouch**50K/yr-2.0%0.7% conv. - **travel makeup brush case**27K/yr+63.1%1.3% conv. - **makeup brush travel holder**27K/yr+14.5%1.9% conv. - **brush case**28K/yr-6.6%0.6% conv. - **travel brush holder**15K/yr+35.1%1.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/travel-makeup-brush-holder/search-terms)
## **Top travel makeup brush holder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$17K20%$35K30%$52K40%$69K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AGIKET Silicone Makeup Brush Holder Travel Cosmetic BagSoft Portable Cosmetic Face Brushes Holder with Upgrade Anti-Fall Out Magnetic Closure Large Travel Makeup Brush Case - Walnut**AGIKET**$12.03**4.7★1,806 rev](https://www.amazon.com/dp/B0CSKCLZ9G) [2**Narwey Makeup Brush Holder Travel Brushes Case Bag Cup Storage Dustproof for Women (Black)**Narwey**$9.78**4.6★3,492 rev](https://www.amazon.com/dp/B07Q6N4XR8) [3**Soimeat Clear Travel Makeup Brush Holder Leather Makeup Brush Toiletry Bag Portable Cosmetic Brush Case Transparent Waterproof Makeup Brush Storage Bag Black**Soimeat**$7.95**4.7★585 rev](https://www.amazon.com/dp/B0D1V2DDZ5) [4**OCHEAL Makeup Brush Holder Makeup Brush Organizer Travel Makeup Brushes Bag Cosmetic Bags Pouch for Women Cosmetic Brushes Makeup Artist -Brushes Not included**OCHEAL**$8.09**4.6★1,748 rev](https://www.amazon.com/dp/B08VJC5KBT) [5**Travel Makeup Brush Holder Make Up Organizer Bag Case Cosmetic pouch Toiletry Organizer Silicon Small Makeup Brush Purse (Walnut)**JDZJUCHU**$9.39**4.6★1,837 rev](https://www.amazon.com/dp/B0BJC2P9CN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**APT 1101 Makeup Brush Holder Travel Cosmetic Bag with Suction Base Portable Cosmetic Organizer for Travel & Home Organizer for Brushes Beauty Tools & Accessories (Oatmeal)**APT 1101**$19.01**47 rev10mo ago](https://www.amazon.com/dp/B0FQHZVYTX) [**Silicone Makeup Brush holder Half-open Snap Design Anti-fall Out(Beige**OsiKin**$3.84**19 rev10mo ago](https://www.amazon.com/dp/B0FPF156LR) [**RSRSLEII Portable Makeup Brush Holder Waterproof PU Leather Travel Makeup Brush Case Bag Cup Brush Storage Dustproof Bag (01Light Pink)**RSRSLEII**$12.57**56 rev1y ago](https://www.amazon.com/dp/B0DXVBYMHF) [**YQQYG Makeup Brush Bag Clear Makeup Bag Travel Makeup Brush Holder Toiletry Bag with Zipper Makeup Bag Purse Organizer for Women**YQQYG**$6.83**59 rev1y ago](https://www.amazon.com/dp/B0DX2BPMF6) [**Psyqtsuary Small Clear Makeup Bag PU Leather Travel Makeup Brush Case Portable Transparent Waterproof Cosmetic Organizer Pouch with Zipper for Women Home Travel Office Cosmetic Storage (Beige)**Psyqtsuary**$8.75**354 rev1y ago](https://www.amazon.com/dp/B0DG8M6R2T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Silicone Makeup Brush holder Half-open Snap Design Anti-fall Out(Beige**OsiKin**$3.84**4.7★**▲ 225%**](https://www.amazon.com/dp/B0FPF156LR) [**BSJIASHIWEI 2-in-1 Silicone Makeup Brush Holder Travel Case Khaki**BSJIASHIWEI**$14.26**4.4★**▲ 115%**](https://www.amazon.com/dp/B0CH8M2BHT) [**KUSSHI Washable Travel Snap in Brush Organizer**KUSSHI**$37.15**4.4★**▲ 57%**](https://www.amazon.com/dp/B07K647HK1) [**Travel Makeup Brush Holder Make Up Organizer Bag Case Cosmetic pouch Toiletry Organizer Silicon Small Makeup Brush Purse (Walnut)**JDZJUCHU**$9.39**4.6★**▲ 31%**](https://www.amazon.com/dp/B0BJC2P9CN) [**RSRSLEII Portable Makeup Brush Holder Waterproof PU Leather Travel Makeup Brush Case Bag Cup Brush Storage Dustproof Bag (01Light Pink)**RSRSLEII**$12.57**4.3★**▲ 30%**](https://www.amazon.com/dp/B0DXVBYMHF)
**~~View all trending →~~**
## **What buyers say about travel makeup brush holder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**18%
*“they fit perfectly”*
**Quality-Overall**14%
*“The value is fair for the quality”*
**Ease Of Cleaning**9%
*“keep clean”*
**Storage Capacity**8%
*“easy to store”*
**Ease Of Use**8%
*“Very convenient”*
**Advertised Vs Actual Product**5%
*“Its just what I needed”*
**Durability**3%
*“Very durable”*
**Portability**3%
*“Its perfect for travel or everyday use”*
**Value For Money**3%
*“worth the money”*
**Organizing Capabilities**2%
*“It helps you keep everything organized”*
### **What buyers complain about **
**Size-Overall**31%
*“very small for brushes in my opinion”*
**Quality-Overall**11%
*“the quality is very cheap”*
**Functionality-Overall**5%
*“Product didn't do much to my worst face”*
**Advertised Vs Actual Product**5%
*“Doesnt hold as much as shown in pictures”*
**Zipper Quality**4%
*“The zipper is rough”*
**Product Condition**4%
*“This arrived open, used, and covered in someone else's long dark hair”*
**Smell**4%
*“Chemical smell is so strong”*
**Ease Of Use**3%
*“Difficult to close when filled”*
**Value For Money**3%
*“Not worth the money”*
**Leather Quality**2%
*“also bulky and the faux leather doesnt fare well when it gets crushed into a packed suitcase”*
### **Top return reasons **
**Size-Overall**63%
**Material Quality**6%
**Quality-Overall**5%
**Color**4%
**Advertised Vs Actual Product**4%
**Weight Heavy**2%
**Value For Money**2%
**Zipper Quality**2%
**Functionality-Overall**1%
**Product Condition**1%
## **Common questions**
- **Is travel makeup brush holder profitable to sell on Amazon United States?**
- The niche generates $174K/yr across 25 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +4.1%. Flapen's verdict: Skip it (41/100).
- **How competitive is the travel makeup brush holder niche?**
- 21 brands and 25 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in travel makeup brush holder?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Functionality-Overall. The return rate is 5.6% — above our launch gate.
- **When does demand for travel makeup brush holder peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the travel makeup brush holder niche?**
- Listings span $3.84–$37.15; the average listing price is $12.03 (sweet spot $15–$100). The average incumbent carries 2,132 reviews — the moat a new listing must climb.
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