---
title: "Travel Face Wipes — $674K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/travel-face-wipes"
last_updated: "2026-08-09T18:00:27.007Z"
locale: en
meta:
description: "Niche score 44/100 · $674K/yr market · 543K searches/yr · $10.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $674K/yr market · 543K searches/yr · $10.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Travel Face Wipes — $674K/yr Amazon US Niche (2026) - Flapen"
---
# **travel face wipes**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 67Growth 46Conversion 95Competition 5Returns 99Price range 45Avg price 34Brand share 0Review moat 20Quality gap 23
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$674K**
$674K/yr · 543K searches
**Growth**
**Okay****+16.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$2.00–$25.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.04**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****14,073.14**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****94%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, travel face wipes is a $674K/yr Amazon United States market (543K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May. Verdict: Skip it — 44/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **travel face wipes market data**
- **Units sold / yr**
- **80K–100K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **$803K–$1.0M**
- units × avg price
- **Conversion rate**
- **12.4%**
- **Avg BSR**
- **#34**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**65**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**94%**
Top 20: 100%
**Open market**
**0%**
- Neutrogena79% - Cetaphil6% - World Amenities6% - mivida5% - Ursa Major4%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +16.8% search growth over the last 90 days.
25K15KSpike '24Spike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 4.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/travel-face-wipes/trend)
## **Top travel face wipes search terms**
- **travel makeup wipes**65K/yr+7.0%14.0% conv. - **mini makeup wipes**63K/yr+11.7%8.8% conv. - **travel face wipes**57K/yr+26.6%6.5% conv. - **makeup remover wipes travel**48K/yr+15.3%10.0% conv. - **individual makeup remover wipes**46K/yr+9.1%9.6% conv. - **face wipes travel**34K/yr+50.2%5.6% conv. - **makeup remover wipes individually wrapped**33K/yr+20.1%7.0% conv. - **makeup wipes individually wrapped**24K/yr+23.0%10.5% conv. - **makeup wipes travel size**24K/yr+2.1%12.5% conv. - **travel makeup remover wipes**22K/yr+6.4%9.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/travel-face-wipes/search-terms)
## **Top travel face wipes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$135K40%$269K60%$404K80%$539K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Neutrogena Makeup Remover Towelettes for Face with Micellar Water Daily Alcohol-Free Gently Removes Oil Dirt and Waterproof Makeup in a Simple Fully Plant-Based Cloth 25 ct**Neutrogena**$6.40**4.8★73,796 rev](https://www.amazon.com/dp/B07GKVBQDG) [2**Neutrogena Make-Up Remover Cleansing Towelettes 7 Count Packaging May Vary**Neutrogena**$2.00**4.7★8,478 rev](https://www.amazon.com/dp/B01EMYW7BY) [3**World Amenities - Makeup Remover Wipes - Alcohol Free - Vitamin E Face Wipes for Sensitive Skin Comfort - Individually Wrapped - Travel Friendly Facial Cleansing Wipes - 50 Count**World Amenities**$11.68**4.4★1,495 rev](https://www.amazon.com/dp/B081DJMVVB) [4**mivida 40 Count Hypoallergenic Makeup Wipes Individually Wrapped with Vitamin E | Dermatologist Tested Face Wipes | Alcohol-Free Fragrance Free Individual Makeup Remover Wipes for Sensitive Skin**mivida**$7.91**4.5★384 rev](https://www.amazon.com/dp/B0G52NPY2B) [5**Ursa Major Essential Face Wipes | Natural Biodegradable Cruelty-Free | Cleanse Exfoliate Soothe and Hydrate | Individually Wrapped | 20 Count**Ursa Major**$25.46**4.6★1,745 rev](https://www.amazon.com/dp/B00DRHKPHQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**mivida 40 Count Hypoallergenic Makeup Wipes Individually Wrapped with Vitamin E | Dermatologist Tested Face Wipes | Alcohol-Free Fragrance Free Individual Makeup Remover Wipes for Sensitive Skin**mivida**$7.91**384 rev5mo ago](https://www.amazon.com/dp/B0G52NPY2B) [**Cetaphil Face and Body Wipes Gentle Skin Cleansing Cloths 50 Count Twin Pack for Dry Sensitive Skin Flip Top Closure Great for the Gym Travel in the Car Hypoallergenic Fragrance Free**Cetaphil**$10.97**2,799 rev4y ago](https://www.amazon.com/dp/B0B642XWV8) [**World Amenities - Makeup Remover Wipes - Alcohol Free - Vitamin E Face Wipes for Sensitive Skin Comfort - Individually Wrapped - Travel Friendly Facial Cleansing Wipes - 50 Count**World Amenities**$11.68**1,495 rev6y ago](https://www.amazon.com/dp/B081DJMVVB) [**Neutrogena Makeup Remover Towelettes for Face with Micellar Water Daily Alcohol-Free Gently Removes Oil Dirt and Waterproof Makeup in a Simple Fully Plant-Based Cloth 25 ct**Neutrogena**$6.40**73,796 rev9y ago](https://www.amazon.com/dp/B07GKVBQDG) [**Cetaphil Gentle Makeup Removing Face Wipes Daily Cleansing Facial Towelettes Gently Remove Makeup Fragrance and Alcohol Free 25 Count**Cetaphil**$5.87**9,815 rev9y ago](https://www.amazon.com/dp/B01M4NFD2N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**mivida 40 Count Hypoallergenic Makeup Wipes Individually Wrapped with Vitamin E | Dermatologist Tested Face Wipes | Alcohol-Free Fragrance Free Individual Makeup Remover Wipes for Sensitive Skin**mivida**$7.91**4.5★**▲ 158%**](https://www.amazon.com/dp/B0G52NPY2B) [**Ursa Major Essential Face Wipes | Natural Biodegradable Cruelty-Free | Cleanse Exfoliate Soothe and Hydrate | Individually Wrapped | 20 Count**Ursa Major**$25.46**4.6★**▲ 49%**](https://www.amazon.com/dp/B00DRHKPHQ) [**Cetaphil Face and Body Wipes Gentle Skin Cleansing Cloths 50 Count Twin Pack for Dry Sensitive Skin Flip Top Closure Great for the Gym Travel in the Car Hypoallergenic Fragrance Free**Cetaphil**$10.97**4.7★**▲ 31%**](https://www.amazon.com/dp/B0B642XWV8) [**World Amenities - Makeup Remover Wipes - Alcohol Free - Vitamin E Face Wipes for Sensitive Skin Comfort - Individually Wrapped - Travel Friendly Facial Cleansing Wipes - 50 Count**World Amenities**$11.68**4.4★**▲ 16%**](https://www.amazon.com/dp/B081DJMVVB) [**Neutrogena Makeup Remover Towelettes for Face with Micellar Water Daily Alcohol-Free Gently Removes Oil Dirt and Waterproof Makeup in a Simple Fully Plant-Based Cloth 25 ct**Neutrogena**$6.40**4.8★**— 4%**](https://www.amazon.com/dp/B07GKVBQDG)
**~~View all trending →~~**
## **What buyers say about travel face wipes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**13%
*“cleans well”*
**Ease Of Use**11%
*“Ease of use”*
**Cleansing**11%
*“cleanses my skin just as described”*
**Soft Feel**8%
*“Smooth and soft on the face”*
**Quality-Overall**8%
*“A good and effective product”*
**Moist/Dry**7%
*“moisturizing my skin”*
**Efficiency**5%
*“Gets the job done well”*
**Smell**5%
*“clean scent”*
**Value For Money**4%
*“Good deal”*
**Size-Overall**3%
*“These fit what we were looking for so nicely”*
### **What buyers complain about **
**Smell**17%
*“This time, they have a really gross smell to them”*
**Allergies**8%
*“Allergic Reaction”*
**Moist/Dry**8%
*“The water has dried up”*
**Value For Money**6%
*“Not worth the price”*
**Sensitivity-Overall**5%
*“Burns dont recommend for sensitive skin”*
**Ease Of Cleaning**4%
*“There is no way to keep my shoes clean so I use these to clean my shoes”*
**Skin Health**3%
*“too much for my skin”*
**Size-Overall**3%
*“They are bigger”*
**Adhesion/Stickiness**2%
*“however it leaves your face a bit sticky”*
**Residue**2%
*“Leaves cloudy residue in eyes”*
### **Top return reasons **
**Value For Money**20%
**Size-Overall**20%
**Smell**15%
**Moist/Dry**7%
**Advertised Vs Actual Product**7%
**Leak-Proof**4%
**Functionality-Overall**3%
**Defective Material/Parts**2%
**Ingredients-Overall**2%
**Product Condition**2%
## **Common questions**
- **Is travel face wipes profitable to sell on Amazon United States?**
- The niche generates $674K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +16.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the travel face wipes niche?**
- 5 brands and 65 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in travel face wipes?**
- Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.3%.
- **When does demand for travel face wipes peak?**
- Demand peaks in May; the busiest month runs 4.8× the quietest.
- **What does it cost to enter the travel face wipes niche?**
- Listings span $2.00–$25.46; the average listing price is $10.04 (sweet spot $15–$100). The average incumbent carries 14,073 reviews — the moat a new listing must climb.
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