---
title: "Trader Joes Sunscreen — $179K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/trader-joes-sunscreen"
last_updated: "2026-08-09T14:22:59.462Z"
locale: en
meta:
description: "Niche score 53/100 · $179K/yr market · 82K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $179K/yr market · 82K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Trader Joes Sunscreen — $179K/yr Amazon US Niche (2026) - Flapen"
---
# **trader joes sunscreen**
**Worth a look**
Shows low returns (0.6%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Market size 36Growth 95Conversion 78Competition 0Returns 97Price range 95Avg price 95Brand share 0Review moat 85Quality gap 21
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+124.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Incredible****$27.84**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$17.03–$50.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****307.8**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****7.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$179K**
$179K/yr · 82K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, trader joes sunscreen is a $179K/yr Amazon United States market (82K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 53/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **trader joes sunscreen market data**
- **Units sold / yr**
- **6K–8K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$167K–$223K**
- units × avg price
- **Conversion rate**
- **7.9%**
- **Avg BSR**
- **#2,157**
- **Page quality**
- **0%**
- **Prime**
- **60%**
- **Sponsored**
- **40%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **126 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**114**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Trader Joe’s75% - Generic13% - TJ's8% - Trader Joe's4%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +124.3% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/trader-joes-sunscreen/trend)
## **Top trader joes sunscreen search terms**
- **trader joes sunscreen**68K/yr+134.3%6.2% conv. - **trader joes daily facial sunscreen spf 40**6K/yr+134.8%7.5% conv. - **trader joes face sunscreen**4K/yr+40.0%9.9% conv. - **trader joes daily facial sunscreen**3K/yr+81.9%9.5% conv. - **trader joes sunscreen face**1K/yr+27.6%8.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/trader-joes-sunscreen/search-terms)
## **Top trader joes sunscreen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$36K40%$72K60%$107K80%$143K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Trader Joes Daily Facial Sunscreen Broad Spectrum SPF 40 Oil Free Invisible Gel Formula Fragrance Free Water Sweat Resistant 1.70 Fl Oz (Pack of 1)**Trader Joe’s**$17.03**4.7★888 rev](https://www.amazon.com/dp/B0B5HQ3PYG) [2**Trader Joes Nourish Spray Sunscreen SPF 50+ Broad Spectrum (2-Pack)**TJ's**$20.68**4.7★513 rev](https://www.amazon.com/dp/B07TWYWHGY) [3**Generic Trader Jo Daily Facial Sunscreen Broad Spectrum SPF40 oil free invisible gel formula fragrance free water + Sweat Resistance (3 Pack)**Generic**$50.65**4.5★11 rev](https://www.amazon.com/dp/B0D8H31SF1) [4**Trader Jo Invisible Gel Body Sunscreen Broad Spectrum SPF 40 Oil Free Clear Color Gel Formula Fragrance Free Water Sweat Resistant 5 Fl Oz**Generic**$27.53**4.6★12 rev](https://www.amazon.com/dp/B0F7XDYJFH) [5**Trader Joes Face & Body Sunscreen SPF30 (Pack of 2)**Trader Joe's**$23.31**4.8★115 rev](https://www.amazon.com/dp/B01N1YQ04D)
### **Newest**
by launch date
[**Generic Trader Jo Daily Facial Sunscreen Broad Spectrum SPF40 oil free invisible gel formula fragrance free water + Sweat Resistance (3 Pack)**Generic**$50.65**11 rev2y ago](https://www.amazon.com/dp/B0D8H31SF1) [**Trader Jo Invisible Gel Body Sunscreen Broad Spectrum SPF 40 Oil Free Clear Color Gel Formula Fragrance Free Water Sweat Resistant 5 Fl Oz**Generic**$27.53**12 rev2y ago](https://www.amazon.com/dp/B0F7XDYJFH) [**Trader Joes Daily Facial Sunscreen Broad Spectrum SPF 40 Oil Free Invisible Gel Formula Fragrance Free Water Sweat Resistant 1.70 Fl Oz (Pack of 1)**Trader Joe’s**$17.03**888 rev4y ago](https://www.amazon.com/dp/B0B5HQ3PYG) [**Trader Joes Nourish Spray Sunscreen SPF 50+ Broad Spectrum (2-Pack)**TJ's**$20.68**513 rev7y ago](https://www.amazon.com/dp/B07TWYWHGY) [**Trader Joes Face & Body Sunscreen SPF30 (Pack of 2)**Trader Joe's**$23.31**115 rev9y ago](https://www.amazon.com/dp/B01N1YQ04D)
### **Trending**
90-day click momentum
[**Trader Jo Invisible Gel Body Sunscreen Broad Spectrum SPF 40 Oil Free Clear Color Gel Formula Fragrance Free Water Sweat Resistant 5 Fl Oz**Generic**$27.53**4.6★**▲ 36%**](https://www.amazon.com/dp/B0F7XDYJFH) [**Trader Joes Nourish Spray Sunscreen SPF 50+ Broad Spectrum (2-Pack)**TJ's**$20.68**4.7★**▲ 12%**](https://www.amazon.com/dp/B07TWYWHGY) [**Generic Trader Jo Daily Facial Sunscreen Broad Spectrum SPF40 oil free invisible gel formula fragrance free water + Sweat Resistance (3 Pack)**Generic**$50.65**4.5★**— 6%**](https://www.amazon.com/dp/B0D8H31SF1) [**Trader Joes Daily Facial Sunscreen Broad Spectrum SPF 40 Oil Free Invisible Gel Formula Fragrance Free Water Sweat Resistant 1.70 Fl Oz (Pack of 1)**Trader Joe’s**$17.03**4.7★**— 3%**](https://www.amazon.com/dp/B0B5HQ3PYG) [**Trader Joes Face & Body Sunscreen SPF30 (Pack of 2)**Trader Joe's**$23.31**4.8★**▼ 16%**](https://www.amazon.com/dp/B01N1YQ04D)
## **What buyers say about trader joes sunscreen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**15%
*“way cheaper”*
**Soft Feel**13%
*“It also leaves my skin soft”*
**Quality-Overall**12%
*“Best face sunscreen on the market”*
**Suitability Oily Skin**10%
*“Good for oily or combination or oily skin”*
**Protection**8%
*“It protected my face”*
**Suitability Combination Skin**8%
*“works really really well under makeup”*
**Moist/Dry**7%
*“it dries down quickly”*
**Ease Of Application**7%
*“Love how it feels after application”*
**Weight Light**5%
*“Very lightweight”*
**Texture/Consistency-Overall**2%
*“Love the texture”*
### **What buyers complain about **
**Quality-Overall**20%
*“Not the best”*
**Value For Money**20%
*“Not worth it”*
**Suitability Combination Skin**10%
*“The only reason to not give the sunscreen 5 stars is because it didn't interact super well with my sensitive skin”*
**Sensitivity-Overall**7%
*“I have fair skin and easily burn”*
**Size-Overall**4%
*“The tube was kind of small too”*
**Texture/Consistency-Overall**4%
*“Trying to put anything over it like makeup just did not work as the gel kind of has a slick texture”*
**Moist/Dry**4%
*“took a long time to dry down”*
**Suitability Oily Skin**4%
*“I have oily skin in the summer”*
### **Top return reasons **
**Advertised Vs Actual Product**23%
**Value For Money**19%
**Leak-Proof**8%
**Size-Overall**5%
**Functionality-Overall**4%
**Oily/Greasy**4%
**Skin Health**4%
**Ingredients-Overall**4%
**Ease Of Use**4%
**Gap/Hole**3%
## **Common questions**
- **Is trader joes sunscreen profitable to sell on Amazon United States?**
- The niche generates $179K/yr across 5 tracked products. 90-day search growth is +124.3%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the trader joes sunscreen niche?**
- 4 brands and 114 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in trader joes sunscreen?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Suitability Combination Skin. The return rate is 0.6%.
- **When does demand for trader joes sunscreen peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the trader joes sunscreen niche?**
- Listings span $17.03–$50.65; the average listing price is $27.84 (sweet spot $15–$100). The average incumbent carries 308 reviews — the moat a new listing must climb.
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