---
title: "Trader Joes Lip Balm — $636K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/trader-joes-lip-balm"
last_updated: "2026-08-09T17:59:58.483Z"
locale: en
meta:
description: "Niche score 43/100 · $636K/yr market · 549K searches/yr · $11.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $636K/yr market · 549K searches/yr · $11.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Trader Joes Lip Balm — $636K/yr Amazon US Niche (2026) - Flapen"
---
# **trader joes lip balm**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 66Growth 8Conversion 89Competition 37Returns 98Price range 40Avg price 42Brand share 0Review moat 25Quality gap 19
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$636K**
$636K/yr · 549K searches
**Avg price**
**Okay****$11.01**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$1.82–$23.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****4,692.88**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-33.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, trader joes lip balm is a $636K/yr Amazon United States market (549K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–May–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **trader joes lip balm market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$661K–$881K**
- units × avg price
- **Conversion rate**
- **10.5%**
- **Avg BSR**
- **#651**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **47%**
- **Out of stock**
- **5.4%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **125 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**721**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**0%**
- Dr. Bronner's63% - ChapStick31% - 365 by Whole Foods Market3% - Badger1% - Cliganic1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -33.2% search growth over the last 90 days.
9K7KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, May, Nov, Dec · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/trader-joes-lip-balm/trend)
## **Top trader joes lip balm search terms**
- **dr bronners lip balm**154K/yr-47.8%9.0% conv. - **candy cane chapstick**73K/yr-5.0%18.6% conv. - **peppermint chapstick**69K/yr-23.0%14.1% conv. - **peppermint lip balm**50K/yr-15.5%3.0% conv. - **dr bronner lip balm**31K/yr-29.6%8.4% conv. - **dr bronners chapstick**27K/yr-24.9%11.2% conv. - **dr. bronners lip balm**23K/yr-51.6%7.5% conv. - **dr bronner chapstick**14K/yr-16.1%10.2% conv. - **chapstick candy cane**19K/yr-13.9%13.7% conv. - **chapstick peppermint**15K/yr-12.7%11.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/trader-joes-lip-balm/search-terms)
## **Top trader joes lip balm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$32K10%$64K15%$95K20%$127K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ChapStick Candy Cane 0.15oz (Pack of 3)**ChapStick**$5.49**4.9★370 rev](https://www.amazon.com/dp/B00R3EX5IA) [2**Dr. Bronners - Organic Lip Balm Variety Peppermint Orange Ginger Naked Lemon Lime) - Made with Organic Beeswax and Avocado Oil For Dry Lips Hands Chin or Cheeks 0.15 Ounce (Pack of 4)**Dr. Bronner's**$15.49**4.7★7,287 rev](https://www.amazon.com/dp/B00PX0ARAK) [3**Dr. Bronners Organic Lip Balm 6-Pack (.15oz) Natural Moisturizing Petroleum-Free Lip Moisturizer with Beeswax & Avocado Oil for Dry Lips Men & Women - Unscented**Dr. Bronner's**$23.70**4.7★7,287 rev](https://www.amazon.com/dp/B001ET729S) [4**Dr. Bronners Organic Lip Balm-Naked-0.15 oz**Dr. Bronner's**$7.89**4.5★324 rev](https://www.amazon.com/dp/B00LPC666E) [5**Dr. Bronners - Organic Lip Balm (Peppermint .15 ounce 6-Pack) - Made with Organic Beeswax and Avocado Oil For Dry Lips Hands Chin or Cheeks Jojoba Oil for Added Moisture Cooling and Hydrating**Dr. Bronner's**$23.36**4.7★7,287 rev](https://www.amazon.com/dp/B001ET70SG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cliganic Organic Lip Balm Set (6 Flavors) - 100% Natural Hydrating Moisturizing for Dry Cracked Lips Stocking Stuffer Gift for Men & Women**Cliganic**$9.04**31,496 rev6y ago](https://www.amazon.com/dp/B07X62WVM4) [**ChapStick Lip Balm Candy Cane 3-Count Fresh & Minty Lip Moisturizer Stocking Stuffer 0.15 Oz Ea**ChapStick**$6.63**5,727 rev7y ago](https://www.amazon.com/dp/B07V9R2XV8) [**Badger Unscented Classic Lip Balm 100% Organic Lip Balm for Sensitive Lips Long Lasting Lip Moisturizer w/Light Silky Texture 4 Pack**Badger**$13.46**3,093 rev7y ago](https://www.amazon.com/dp/B07MX4N7BH) [**ChapStick Lip Balm Candy Cane 6-Count Fresh & Minty Lip Moisturizer Stocking Stuffer 0.15 Oz Ea**ChapStick**$10.69**1,051 rev7y ago](https://www.amazon.com/dp/B07KCJGP26) [**Dr. Bronners Organic Lip Balm 6-Pack (.15oz) Natural Moisturizing Petroleum-Free Lip Balm with Beeswax & Avocado Oil for Dry Lips Men & Women - Orange Ginger**Dr. Bronner's**$23.30**7,287 rev8y ago](https://www.amazon.com/dp/B0029EY1LE)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ChapStick Candy Cane 0.15oz (Pack of 3)**ChapStick**$5.49**4.9★**▲ 72%**](https://www.amazon.com/dp/B00R3EX5IA) [**Dr. Bronners - Organic Lip Balm Variety Peppermint Orange Ginger Naked Lemon Lime) - Made with Organic Beeswax and Avocado Oil For Dry Lips Hands Chin or Cheeks 0.15 Ounce (Pack of 4)**Dr. Bronner's**$15.49**4.7★**▲ 61%**](https://www.amazon.com/dp/B00PX0ARAK) [**ChapStick Candy Cane Pack of 3**ChapStick**$6.54**4.8★**▲ 58%**](https://www.amazon.com/dp/B01MQSHFQ8) [**Dr. Bronners - Organic Lip Balm (Peppermint .15 ounce 6-Pack) - Made with Organic Beeswax and Avocado Oil For Dry Lips Hands Chin or Cheeks Jojoba Oil for Added Moisture Cooling and Hydrating**Dr. Bronner's**$23.36**4.7★**▲ 32%**](https://www.amazon.com/dp/B001ET70SG) [**365 by Whole Foods Market Organic Lip Balm Peppermint 0.15 Ounce**365 by Whole Foods Market**$1.82**4.6★**▲ 24%**](https://www.amazon.com/dp/B074J7V3YX)
**~~View all trending →~~**
## **What buyers say about trader joes lip balm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**18%
*“Very moisturizing”*
**Quality-Overall**14%
*“Great Product with good results”*
**Soft Feel**13%
*“Feels good”*
**Smell**10%
*“Love the fragrance-free option”*
**Value For Money**9%
*“Worth the Money”*
**Flavor**4%
*“Best flavor”*
**Advertised Vs Actual Product**3%
*“Was just what I wanted”*
**Gifting Purpose**3%
*“My husband loves this Christmas gift”*
**Taste-Overall**2%
*“great taste too”*
**Efficiency**2%
*“it works well”*
### **What buyers complain about **
**Smell**18%
*“Not exactly unscented”*
**Moist/Dry**16%
*“it was not moist”*
**Allergies**7%
*“So what if we're allergic to one of them”*
**Durability**6%
*“the cap cracked in half after 2 days”*
**Value For Money**5%
*“Value for money is questionable”*
**Oily/Greasy**3%
*“Feels nice, just not as much a fan of the unscented flavor, almost an oily taste”*
**Ingredients-Overall**3%
*“However, something in the ingredients broke my lips out”*
**Quality-Overall**2%
*“the cap is cheap”*
**Texture/Consistency-Overall**2%
*“the texture in the tube is annoying”*
**Advertised Vs Actual Product**2%
*“This was advertised as bulk but I only received one 3 pack”*
### **Top return reasons **
**Advertised Vs Actual Product**17%
**Smell**15%
**Moist/Dry**13%
**Value For Money**9%
**Functionality-Overall**8%
**Size-Overall**6%
**Product Condition**4%
**Ingredients-Overall**4%
**Adhesion/Stickiness**4%
**Texture/Consistency-Overall**3%
## **Common questions**
- **Is trader joes lip balm profitable to sell on Amazon United States?**
- The niche generates $636K/yr across 17 tracked products. 90-day search growth is -33.2%. Flapen's verdict: Skip it (43/100).
- **How competitive is the trader joes lip balm niche?**
- 5 brands and 721 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in trader joes lip balm?**
- Top complaints mined from reviews: Smell, Moist/Dry, Allergies. The return rate is 0.4%.
- **When does demand for trader joes lip balm peak?**
- Demand peaks in Jan–May–Nov–Dec; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the trader joes lip balm niche?**
- Listings span $1.82–$23.70; the average listing price is $11.01 (sweet spot $15–$100). The average incumbent carries 4,693 reviews — the moat a new listing must climb.
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