---
title: "Tph By Taraji Hair Products — $280K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/tph-by-taraji-hair-products"
last_updated: "2026-08-10T02:00:16.620Z"
locale: en
meta:
description: "Niche score 46/100 · $280K/yr market · 327K searches/yr · $15.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $280K/yr market · 327K searches/yr · $15.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tph By Taraji Hair Products — $280K/yr Amazon US Niche (2026) - Flapen"
---
# **tph by taraji hair products**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 50Growth 51Conversion 63Competition 12Returns 97Price range 74Avg price 76Brand share 0Review moat 37Quality gap 35
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$15.53**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$8.26–$34.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+21.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****$280K**
$280K/yr · 327K searches
**Review moat**
**Okay****2,806**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tph by taraji hair products is a $280K/yr Amazon United States market (327K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tph by taraji hair products market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$233K–$311K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#525**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **125 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**83**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**0%**
- Vaseline91% - TPH by Taraji9%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +21.6% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/tph-by-taraji-hair-products/trend)
## **Top tph by taraji hair products search terms**
- **vaseline glow**62K/yr+50.3%6.8% conv. - **vaseline shimmering body oil**45K/yr+53.6%8.5% conv. - **taraji p henson hair products**38K/yr+0.4%0.4% conv. - **vaseline shimmer**25K/yr+39.7%7.3% conv. - **tph by taraji hair products**40K/yr-16.0%0.3% conv. - **taraji p henson body products**18K/yr+17.0%0.1% conv. - **vaseline illuminate me**15K/yr+15.0%7.7% conv. - **illuminate me by vaseline body butter**12K/yr+35.9%7.2% conv. - **tph**15K/yr-5.3%0.3% conv. - **vaseline illuminate me shimmering body oil**7K/yr+87.2%11.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/tph-by-taraji-hair-products/search-terms)
## **Top tph by taraji hair products products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$28K20%$56K30%$84K40%$112K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz**Vaseline**$8.31**4.5★2,787 rev](https://www.amazon.com/dp/B0FD8W456T) [2**Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz**Vaseline**$8.32**4.5★2,710 rev](https://www.amazon.com/dp/B0FD8VWSNJ) [3**Vaseline Illuminate Me Shimmering Body Oil Created for Melanin Rich Skin Illuminates Skin with Finishing Touch of Shimmer for Glowing Skin 3.3 oz**Vaseline**$10.04**4.6★10,526 rev](https://www.amazon.com/dp/B089NCFBQZ) [4**Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Ultra-Hydrating Lipids with 100% Pure Cocoa Butter and Shimmering Oil Vanilla Cocoa Scent 1.69 Fl Oz 3 Pack**Vaseline**$10.89**4.4★275 rev](https://www.amazon.com/dp/B0GT1TRLQ3) [5**Vaseline Illuminate Me Shea Butter Whipped Body Butter for Melanin Rich Skin Provides 24 Hour Moisturization for Dry Skin 11 oz**Vaseline**$12.79**4.7★9,471 rev](https://www.amazon.com/dp/B089N6B4ST)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Ultra-Hydrating Lipids with 100% Pure Cocoa Butter and Shimmering Oil Vanilla Cocoa Scent 1.69 Fl Oz 3 Pack**Vaseline**$10.89**275 rev4mo ago](https://www.amazon.com/dp/B0GT1TRLQ3) [**Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Scent 100% Pure Cocoa Butter with Shimmering Oil 1.69 Fl Oz 6 Pack**Vaseline**$15.93**275 rev4mo ago](https://www.amazon.com/dp/B0GT1NZX5Y) [**Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz**Vaseline**$8.32**2,710 rev11mo ago](https://www.amazon.com/dp/B0FD8VWSNJ) [**Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz**Vaseline**$8.31**2,787 rev1y ago](https://www.amazon.com/dp/B0FD8W456T) [**Vaseline Illuminate Me Body Butter & Oil - Shimmering Body Bronzer Hydrating Whipped Organic Shea Butter with 24-Hour Moisture for Melanin-Rich Skin Radiant Glow Oil (2 Piece Set)**Vaseline**$24.82**1,450 rev3y ago](https://www.amazon.com/dp/B0C4Q95W1T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Scent 100% Pure Cocoa Butter with Shimmering Oil 1.69 Fl Oz 6 Pack**Vaseline**$15.93**4.4★**▲ 172%**](https://www.amazon.com/dp/B0GT1NZX5Y) [**Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Ultra-Hydrating Lipids with 100% Pure Cocoa Butter and Shimmering Oil Vanilla Cocoa Scent 1.69 Fl Oz 3 Pack**Vaseline**$10.89**4.4★**▲ 155%**](https://www.amazon.com/dp/B0GT1TRLQ3) [**Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz**Vaseline**$8.31**4.5★**— 6%**](https://www.amazon.com/dp/B0FD8W456T) [**Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz**Vaseline**$8.32**4.5★**— 2%**](https://www.amazon.com/dp/B0FD8VWSNJ) [**Vaseline Illuminate Me Shimmering Body Oil Created for Melanin Rich Skin Illuminates Skin with Finishing Touch of Shimmer for Glowing Skin 3.3 oz**Vaseline**$10.04**4.6★**▼ 15%**](https://www.amazon.com/dp/B089NCFBQZ)
**~~View all trending →~~**
## **What buyers say about tph by taraji hair products**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**23%
*“Nice shine”*
**Smell**19%
*“Smells absolutely divine”*
**Moist/Dry**9%
*“Great moisturizer”*
**Soft Feel**8%
*“My skin is so soft”*
**Suitability Combination Skin**7%
*“it makes my skin look amazing”*
**Quality-Overall**5%
*“Good product made by a trustworthy company”*
**Suitability Dry Skin**2%
*“Good for dry skin”*
**Value For Money**2%
*“Worth buying”*
**Advertised Vs Actual Product**2%
*“It is just what I needed”*
**Color**2%
*“the color is pretty”*
### **What buyers complain about **
**Oily/Greasy**13%
*“too greasy”*
**Size-Overall**9%
*“Bottle is relatively small”*
**Smell**6%
*“No scent”*
**Brightness/Shine/Glow**6%
*“Less of a shine”*
**Product Condition**5%
*“Looked used”*
**Leak-Proof**4%
*“Bottle was leaky”*
**Allergies**4%
*“Rash”*
**Adhesion/Stickiness**4%
*“The stickiness did go down over time though”*
**Moist/Dry**4%
*“not moisturizing”*
**Absorbency**3%
*“it does not absorb”*
### **Top return reasons **
**Leak-Proof**20%
**Oily/Greasy**18%
**Product Condition**11%
**Advertised Vs Actual Product**9%
**Smell**9%
**Size-Overall**7%
**Brightness/Shine/Glow**4%
**Adhesion/Stickiness**4%
**Value For Money**2%
**Color**2%
## **Common questions**
- **Is tph by taraji hair products profitable to sell on Amazon United States?**
- The niche generates $280K/yr across 10 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +21.6%. Flapen's verdict: Skip it (46/100).
- **How competitive is the tph by taraji hair products niche?**
- 2 brands and 83 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in tph by taraji hair products?**
- Top complaints mined from reviews: Oily/Greasy, Size-Overall, Smell. The return rate is 0.7%.
- **When does demand for tph by taraji hair products peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the tph by taraji hair products niche?**
- Listings span $8.26–$34.54; the average listing price is $15.53 (sweet spot $15–$100). The average incumbent carries 2,806 reviews — the moat a new listing must climb.
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