---
title: "Towel Scrunchie — $25K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/towel-scrunchie"
last_updated: "2026-08-09T14:21:59.647Z"
locale: en
meta:
description: "Niche score 34/100 · $25K/yr market · 50K searches/yr · $8.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $25K/yr market · 50K searches/yr · $8.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Towel Scrunchie — $25K/yr Amazon US Niche (2026) - Flapen"
---
# **towel scrunchie**
**Skip it**
A small market ($25K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 30Conversion 67Competition 25Returns 85Price range 8Avg price 23Brand share 31Review moat 35Quality gap 28
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,964**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+4.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****$8.24**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$3.60–$16.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$25K**
$25K/yr · 50K searches
According to Flapen's Amazon United States niche tracking, towel scrunchie is a $25K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Dec. Verdict: Skip it — 34/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **towel scrunchie market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$21K–$25K**
- units × avg price
- **Conversion rate**
- **6.0%**
- **Avg BSR**
- **#835**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **100%**
- **Out of stock**
- **9.8%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**9%**
- Kitsch29% - Chuangdi28% - WILLBOND17% - Wteehn7% - wokelai6% - IVARYSS5% - Open — no brand owns it (3 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.1% search growth over the last 90 days.
2K2KSpike '24Holiday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/towel-scrunchie/trend)
## **Top towel scrunchie search terms**
- **towel scrunchie**17K/yr+4.7%4.0% conv. - **towel scrunchies for wet hair**11K/yr+50.8%6.0% conv. - **terry cloth scrunchies**5K/yr+0.1%4.0% conv. - **microfiber scrunchie**6K/yr-11.6%5.0% conv. - **hair drying scrunchie**3K/yr+100.9%5.4% conv. - **towel scrunchies**7K/yr-44.8%3.9% conv. - **kitsch towel scrunchies**2K/yr-33.3%11.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/towel-scrunchie/search-terms)
## **Top towel scrunchie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$5K30%$7K40%$10K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Chuangdi 4 Pairs Wrist Bands for Washing Face Wrist Spa Microfiber Wash Towel Band Scrunchies Absorbent Wristbands Sweatband for Women Prevent Liquid from Spilling(Stylish Colors)**Chuangdi**$6.65**4.7★8,308 rev](https://www.amazon.com/dp/B08X44BTFB) [2**Kitsch Microfiber Hair Towel Scrunchies - Soft and Highly Absorbent Microfiber Scrunchie for Women | Reduces Heat Drying Time | Ideal Gifts for Women - 2pcs (Micro Dot Design)**Kitsch**$10.72**4.6★11,576 rev](https://www.amazon.com/dp/B07X9TNF7C) [3**Kitsch Microfiber Hair Towel Scrunchie - Soft Large Scrunchies for Women - Scrunchies for Thick Hair - Highly Absorbent Towels | Ideal Gifts for Women - 2 pcs (Terracotta Checkered)**Kitsch**$16.04**4.6★11,576 rev](https://www.amazon.com/dp/B0CDD7V7HK) [4**4 Pieces Large Towel Microfiber Drying Soft Scrunchies Thick Scrunchies Fuzzy Scrunchy Ponytail Holder for Hair Light Bobbles Ropes Wet and Dry Hair Accessories (Bright Colors)**WILLBOND**$8.84**4.6★1,316 rev](https://www.amazon.com/dp/B08NG5965V) [5**4 Pieces Large Towel Microfiber Drying Soft Scrunchies Thick Scrunchies Fuzzy Scrunchy Ponytail Holder for Hair Light Bobbles Ropes Wet and Dry Hair Accessories (Classic Colors)**WILLBOND**$8.25**4.6★1,316 rev](https://www.amazon.com/dp/B08KDRYGB9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**8pcs Wrist Bands for Washing Face Wash Wristbands Wrist Towels Arm Bands for Skincare Makeup Wrist Cuffs Spa Wrist Scrunchies**Wteehn**$6.00**537 rev11mo ago](https://www.amazon.com/dp/B0FKLTZBVK) [**Scunci Terry Towel Scrunchie Eco-Friendly Made from Recycled Plastic Bottles Super Absorbent Soft & Gentle on Hair Quick-Dry Anti-Frizz White Planet-Friendly Hair Accessory for All Hair Types**Conair**$4.79**4 rev1y ago](https://www.amazon.com/dp/B0F1442KQV) [**Poof Towel Scrunchies Extra Large for Wet Hair Girls & Women Set of Two (Floral/Purple)**Poof Works Like Magic**$8.83**30 rev1y ago](https://www.amazon.com/dp/B0DRDF46P2) [**2pcs Wrist Bands for Washing Face Wash Wristbands Wrist Towels Arm Bands for Skincare Makeup Wrist Cuffs Spa Wrist Scrunchies**Wteehn**$3.60**537 rev2y ago](https://www.amazon.com/dp/B0CRB8JK7P) [**Kitsch Microfiber Hair Towel Scrunchie - Soft Large Scrunchies for Women - Scrunchies for Thick Hair - Highly Absorbent Towels | Ideal Gifts for Women - 2 pcs (Terracotta Checkered)**Kitsch**$16.04**11,576 rev5y ago](https://www.amazon.com/dp/B0CDD7V7HK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**8pcs Wrist Bands for Washing Face Wash Wristbands Wrist Towels Arm Bands for Skincare Makeup Wrist Cuffs Spa Wrist Scrunchies**Wteehn**$6.00**4.6★**▲ 201%**](https://www.amazon.com/dp/B0FKLTZBVK) [**2pcs Wrist Bands for Washing Face Wash Wristbands Wrist Towels Arm Bands for Skincare Makeup Wrist Cuffs Spa Wrist Scrunchies**Wteehn**$3.60**4.6★**▲ 187%**](https://www.amazon.com/dp/B0CRB8JK7P) [**Chuangdi 4 Pairs Wrist Bands for Washing Face Wrist Spa Microfiber Wash Towel Band Scrunchies Absorbent Wristbands Sweatband for Women Prevent Liquid from Spilling(Stylish Colors)**Chuangdi**$6.65**4.7★**▲ 119%**](https://www.amazon.com/dp/B08X44BTFB) [**Scunci Terry Towel Scrunchie Eco-Friendly Made from Recycled Plastic Bottles Super Absorbent Soft & Gentle on Hair Quick-Dry Anti-Frizz White Planet-Friendly Hair Accessory for All Hair Types**Conair**$4.79**4.7★**— 3%**](https://www.amazon.com/dp/B0F1442KQV) [**4 Pieces Large Towel Microfiber Drying Soft Scrunchies Thick Scrunchies Fuzzy Scrunchy Ponytail Holder for Hair Light Bobbles Ropes Wet and Dry Hair Accessories (Chic Colors)**WILLBOND**$8.63**4.6★**— 9%**](https://www.amazon.com/dp/B08NG5B8HV)
**~~View all trending →~~**
## **What buyers say about towel scrunchie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**16%
*“Way softer than expected”*
**Moist/Dry**12%
*“They dry very quickly”*
**Color**9%
*“Cute colors”*
**Absorbency**7%
*“Works great to absorb water”*
**Value For Money**7%
*“Fair price”*
**Quality-Overall**6%
*“seem well made”*
**Ease Of Use**4%
*“Easy to use”*
**Comfort-Overall**4%
*“comfortable”*
**Water Resistance**3%
*“The water absorbs well”*
**Suitability Straight Hair**3%
*“My hair dries faster using these”*
### **What buyers complain about **
**Size-Overall**13%
*“small”*
**Grip**7%
*“My one gripe is every single one had a tag on it you have to snip off”*
**Quality-Overall**5%
*“bad quality”*
**Moist/Dry**5%
*“then take FOREVER to dry”*
**Suitability Long Hair**4%
*“I find that they pull my hair”*
**Value For Money**4%
*“even though it was a little more expensive because Ill probably never need to buy another one again in my life”*
**Thickness**4%
*“Super bummed because these seem cuter and thicker”*
**Comfort-Overall**3%
*“are very uncomfortable”*
**Material Quality**3%
*“The material was a little weird”*
**Stretchability/Expandability/Elasticity**3%
*“the elastic is also tight”*
### **Top return reasons **
**Size-Overall**33%
**Material Quality**7%
**Advertised Vs Actual Product**7%
**Quality-Overall**6%
**Stain Resistance**5%
**Color**5%
**Suitability Long Hair**4%
**Absorbency**4%
**Functionality-Overall**3%
**Stretchability/Expandability/Elasticity**3%
## **Common questions**
- **Is towel scrunchie profitable to sell on Amazon United States?**
- The niche generates $25K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.1%. Flapen's verdict: Skip it (34/100).
- **How competitive is the towel scrunchie niche?**
- 9 brands and 11 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in towel scrunchie?**
- Top complaints mined from reviews: Size-Overall, Grip, Quality-Overall. The return rate is 1.5%.
- **When does demand for towel scrunchie peak?**
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the towel scrunchie niche?**
- Listings span $3.60–$16.04; the average listing price is $8.24 (sweet spot $15–$100). The average incumbent carries 2,964 reviews — the moat a new listing must climb.
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