---
title: "Search terms — toppik dark brown - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/toppik-dark-brown/search-terms"
last_updated: "2026-08-09T19:14:33.130Z"
locale: en
meta:
  description: "Niche score 51/100 · $91K/yr market · 21K searches/yr. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $91K/yr market · 21K searches/yr. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — toppik dark brown - Flapen"
---

# **toppik dark brown**

**Worth a look**

Shows searches that convert (12.5% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 23Growth 69Conversion 95Competition 3Returns 94Price range 95Avg price 95Brand share 0Review moat 7Quality gap 76

**Conversion**

**Incredible****12.5%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Incredible****$35.00**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$18.45–$77.04**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+50.2%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$91K**

$91K/yr · 21K searches

**Review moat**

**Bad****37,311.83**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****97%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms