---
title: "Search terms — tooth paint - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/tooth-paint/search-terms"
last_updated: "2026-08-09T18:42:36.890Z"
locale: en
meta:
  description: "Niche score 64/100 · $104K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · $104K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — tooth paint - Flapen"
---

# **tooth paint**

**Worth a look**

Shows beatable incumbent ratings (3.1★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 26Growth 93Conversion 19Competition 70Returns 97Price range 36Avg price 59Brand share 77Review moat 38Quality gap 100

**Quality gap**

**Incredible****3.1★**

avg incumbent rating — lower means beatable quality

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Growth**

**Great****+105.1%**

90-day search growth — must beat 0% to launch

**Brand share**

**Great****58%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****$13.03**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****2,734.64**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$2.59–$22.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$104K**

$104K/yr · 515K searches

**Conversion**

**Bad****1.6%**

search→purchase rate — share of searches ending in a sale

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")

## Search terms