---
title: "Tonymoly Pocket Bunny Perfume Bar — $288K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/tonymoly-pocket-bunny-perfume-bar"
last_updated: "2026-08-09T23:07:25.607Z"
locale: en
meta:
description: "Niche score 54/100 · $288K/yr market · 651K searches/yr · $19.46 avg price. Soft demand (-24.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $288K/yr market · 651K searches/yr · $19.46 avg price. Soft demand (-24.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Tonymoly Pocket Bunny Perfume Bar — $288K/yr Amazon US Niche (2026) - Flapen"
---
# **tonymoly pocket bunny perfume bar**
**Worth a look**
Shows beatable incumbent ratings (3.7★), but soft demand (-24.6% this quarter) keeps it on the watch list.
Market size 51Growth 13Conversion 28Competition 41Returns 96Price range 71Avg price 86Brand share 44Review moat 72Quality gap 98
**Quality gap**
**Incredible****3.7★**
avg incumbent rating — lower means beatable quality
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.46**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****605.79**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$7.38–$33.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$288K**
$288K/yr · 651K searches
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-24.6%**
90-day search growth — must beat 0% to launch
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United States niche tracking, tonymoly pocket bunny perfume bar is a $288K/yr Amazon United States market (651K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 54/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tonymoly pocket bunny perfume bar market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$195K–$243K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#733**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **83%**
- **Out of stock**
- **6.9%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**45**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 95%
**Open market**
**18%**
- Sol de Janeiro36% - Sweetums28% - Amavheaf5% - TUOSHITONG5% - Loqumloi4% - Glossier3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.6% search growth over the last 90 days.
18K13KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/tonymoly-pocket-bunny-perfume-bar/trend)
## **Top tonymoly pocket bunny perfume bar search terms**
- **solid perfume**152K/yr+5.1%0.5% conv. - **sol de janeiro jelly perfume**52K/yr-56.8%3.3% conv. - **sweet spot**53K/yr+2.6%2.6% conv. - **solid perfume women**72K/yr-17.8%0.6% conv. - **edible perfume**28K/yr+22.7%1.3% conv. - **perfume balm**29K/yr+6.8%0.9% conv. - **perfume stick**24K/yr+19.0%0.8% conv. - **sweet spot stick**10K/yr+302.3%4.1% conv. - **jelly perfume balm sol de janeiro**13K/yr+3.8%3.3% conv. - **solid perfume stick**19K/yr+9.0%0.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/tonymoly-pocket-bunny-perfume-bar/search-terms)
## **Top tonymoly pocket bunny perfume bar products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$14K10%$29K15%$43K20%$58K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SweetSpot Flavored Solid Perfume Stick Portable Travel Perfumes for Women Long Lasting Fragrances Non Sticky Formula Natural Ingredients Fragrance Stick (Strawberries & Cream)**Sweetums**$20.35**4.2★216 rev](https://www.amazon.com/dp/B0DFJNFHQV) [2**Sol de Janeiro Jelly Perfume Balm Solid Fragrance Perfume Stick (Cheirosa 62)**Sol de Janeiro**$25.60**4.0★222 rev](https://www.amazon.com/dp/B0G2D48JJH) [3**Sol de Janeiro Jelly Perfume Balm Solid Fragrance Perfume Stick (Cheirosa 68)**Sol de Janeiro**$25.56**3.9★176 rev](https://www.amazon.com/dp/B0G2MQWN7Z) [4**Sol de Janeiro Jelly Perfume Balm Solid Fragrance Perfume Stick (Cheirosa 40)**Sol de Janeiro**$25.43**4.0★150 rev](https://www.amazon.com/dp/B0G2MV2PVT) [5**TUOSHITONG Solid Perfume Balm Womens Portable Travel Perfumes Set Natural Long Lasting Fragrances Mini Perfume Wax Gifts Non Sticky 3 Scents of Ocean Coconut Jasmine**TUOSHITONG**$8.90**3.5★28 rev](https://www.amazon.com/dp/B0FLDDG5SH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Loqumloi Solid Perfume Women Jelly Perfume Balm Stick Gentle & Non Irritating Suitable for Girls Gift Set Portable Solid Fragrance Balm Easy to Apply Long Lasting Scent Ideal for Everyday Use**Loqumloi**$16.26**15 rev2mo ago](https://www.amazon.com/dp/B0H25XHZS4) [**Amavheaf Jelly Perfume Balm Stick Solid Perfume Balm 5 g (3 scent options5g+5g+5g)**Amavheaf**$23.66**2 rev2mo ago](https://www.amazon.com/dp/B0H2YFTZVF) [**Amavheaf Jelly Perfume Balm Stick Solid Perfume Balm 5 g (4 scent options5g+5g+5g+5g) (4 Scent Options)**Amavheaf**$32.80**1 rev2mo ago](https://www.amazon.com/dp/B0H45425X3) [**Sol de Janeiro Jelly Perfume Balm Solid Fragrance Perfume Stick (Cheirosa 62)**Sol de Janeiro**$25.60**222 rev3mo ago](https://www.amazon.com/dp/B0G2D48JJH) [**Sol de Janeiro Jelly Perfume Balm Solid Fragrance Perfume Stick (Cheirosa 68)**Sol de Janeiro**$25.56**176 rev3mo ago](https://www.amazon.com/dp/B0G2MQWN7Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amavheaf Jelly Perfume Balm Stick Solid Perfume Balm 5 g (3 scent options5g+5g+5g)**Amavheaf**$23.66**2.5★**▲ 110%**](https://www.amazon.com/dp/B0H2YFTZVF) [**Amavheaf Jelly Perfume Balm Stick Solid Perfume Balm 5 g (4 scent options5g+5g+5g+5g) (4 Scent Options)**Amavheaf**$32.80**1.0★**▲ 110%**](https://www.amazon.com/dp/B0H45425X3) [**Loqumloi Solid Perfume Women Jelly Perfume Balm Stick Gentle & Non Irritating Suitable for Girls Gift Set Portable Solid Fragrance Balm Easy to Apply Long Lasting Scent Ideal for Everyday Use**Loqumloi**$16.26**2.4★**▲ 109%**](https://www.amazon.com/dp/B0H25XHZS4) [**Franklin Sports Sweet Spot Training Pickleball Paddle - THE Original Pickleball Trainer Practice Paddle - Mini Head + Extra Long Handle for Shot + Swing Training - 16mm Core + T700 Carbon Face**Franklin Sports**$33.98**4.4★**▲ 108%**](https://www.amazon.com/dp/B0BS6VHWDZ) [**Sol de Janeiro Jelly Perfume Balm Solid Fragrance Perfume Stick (Cheirosa 62)**Sol de Janeiro**$25.60**4.0★**▲ 86%**](https://www.amazon.com/dp/B0G2D48JJH)
**~~View all trending →~~**
## **What buyers say about tonymoly pocket bunny perfume bar**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**47%
*“scent is subtle”*
**Ease Of Use**4%
*“easy to apply”*
**Ease Of Application**4%
*“Application is simple”*
**Value For Money**4%
*“Great value”*
**Soft Feel**3%
*“glides on smoothly”*
**Quality-Overall**3%
*“Having a reliable product eases stress”*
**Size-Overall**2%
*“Perfect compact size”*
**Durability**2%
*“lasts a decent amount of time”*
**Gifting Purpose**2%
*“It made a great gift for my brother in law”*
**Texture/Consistency-Overall**2%
*“The texture is really interesting”*
### **What buyers complain about **
**Smell**32%
*“Scent doesn't last”*
**Size-Overall**12%
*“I think it comes up a little short”*
**Durability**9%
*“Does not last”*
**Value For Money**5%
*“expensive”*
**Adhesion/Stickiness**3%
*“However, I will say that it remains just a bit sticky”*
**Quality-Overall**2%
*“terrible quality broke inmediatly”*
**Ease Of Use**2%
*“Hard to use”*
**Strength**2%
*“Not very strong”*
**Texture/Consistency-Overall**1%
*“Weird texture”*
**Residue**1%
*“leaves a residue on that you can feel”*
### **Top return reasons **
**Smell**60%
**Size-Overall**11%
**Advertised Vs Actual Product**8%
**Durability**5%
**Defective Material/Parts**3%
**Adhesion/Stickiness**2%
**Product Condition**2%
**Value For Money**2%
**Weight Heavy**1%
**Material Quality**1%
## **Common questions**
- **Is tonymoly pocket bunny perfume bar profitable to sell on Amazon United States?**
- The niche generates $288K/yr across 24 tracked products. 4 of 12 products launched in the last 360 days are still selling. 90-day search growth is -24.6%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the tonymoly pocket bunny perfume bar niche?**
- 16 brands and 45 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in tonymoly pocket bunny perfume bar?**
- Top complaints mined from reviews: Smell, Size-Overall, Durability. The return rate is 0.9%.
- **When does demand for tonymoly pocket bunny perfume bar peak?**
- Demand peaks in May–Jun; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the tonymoly pocket bunny perfume bar niche?**
- Listings span $7.38–$33.98; the average listing price is $19.46 (sweet spot $15–$100). The average incumbent carries 606 reviews — the moat a new listing must climb.
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