---
title: "Trend — tonymoly face masks - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/tonymoly-face-masks/trend"
last_updated: "2026-08-10T05:14:40.104Z"
locale: en
meta:
  description: "Niche score 37/100 · $67K/yr market · 104K searches/yr · $11.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 37/100 · $67K/yr market · 104K searches/yr · $11.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — tonymoly face masks - Flapen"
---

# **tonymoly face masks**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 17Growth 16Conversion 64Competition 37Returns 97Price range 45Avg price 45Brand share 0Review moat 77Quality gap 19

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****450.67**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****5.7%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****$11.38**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$2.75–$24.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$67K**

$67K/yr · 104K searches

**Growth**

**Bad****-18.1%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend