---
title: "Tonymoly Face Masks — $67K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/tonymoly-face-masks"
last_updated: "2026-08-09T22:56:28.936Z"
locale: en
meta:
description: "Niche score 37/100 · $67K/yr market · 104K searches/yr · $11.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $67K/yr market · 104K searches/yr · $11.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tonymoly Face Masks — $67K/yr Amazon US Niche (2026) - Flapen"
---
# **tonymoly face masks**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 17Growth 16Conversion 64Competition 37Returns 97Price range 45Avg price 45Brand share 0Review moat 77Quality gap 19
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****450.67**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$11.38**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$2.75–$24.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$67K**
$67K/yr · 104K searches
**Growth**
**Bad****-18.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tonymoly face masks is a $67K/yr Amazon United States market (104K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tonymoly face masks market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$68K–$91K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#327**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **6.5%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **129 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**1 **—flat
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**0%**
- TONYMOLY100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.1% search growth over the last 90 days.
5K3KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/tonymoly-face-masks/trend)
## **Top tonymoly face masks search terms**
- **tonymoly face masks**43K/yr-24.6%4.8% conv. - **tony moly face masks**12K/yr+118.2%5.0% conv. - **tony moly sheet masks**30K/yr-54.6%5.7% conv. - **lavender face mask**9K/yr-7.6%1.6% conv. - **tonymoly mask**3K/yr-10.2%3.8% conv. - **lavender mask**3K/yr+0.7%1.3% conv. - **tonymoly sheet mask**4K/yr-38.3%3.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/tonymoly-face-masks/search-terms)
## **Top tonymoly face masks products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$13K30%$20K40%$27K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TONYMOLY Im Sheet Mask Gift Set Korean Face Mask Variety Pack with Hydrating & Vitamin Essences 10 Pack**TONYMOLY**$24.99**4.8★2,094 rev](https://www.amazon.com/dp/B07RFQBXPW) [2**TONYMOLY Im Sheet Mask Gift Set Korean Face Mask Variety Pack with Hydrating & Vitamin Infused Essences 5 Pack**TONYMOLY**$12.35**4.7★666 rev](https://www.amazon.com/dp/B078YB11V4) [3**TONYMOLY Fruit Salad Sheet Mask Set 6 Hydrating & Brightening Korean Face Masks with Vitamin C & Antioxidant Fruit Extracts for Radiant Glowing Nourished Skin K-Beauty Self Care & Gift Set**TONYMOLY**$14.98**5.0★13 rev](https://www.amazon.com/dp/B0FL9ZL1TN) [4**TONYMOLY Mask Melt Assorted Hydrogel Overnight Mask 4-Pack Melt-On Face Masks with Collagen Vitamin C + Rice Vegan PDRN & Peptides for Hydration Firming Brightening & Smoothing**TONYMOLY**$16.96**4.8★66 rev](https://www.amazon.com/dp/B0GGLZQQXV) [5**TONYMOLY Mask Melt Firming Hydrogel Face Mask Overnight Treatment with Collagen and Peptides Korean Skincare 1 Sheet**TONYMOLY**$4.46**4.5★32 rev](https://www.amazon.com/dp/B0FLP7TM28)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TONYMOLY Mask Melt Assorted Hydrogel Overnight Mask 4-Pack Melt-On Face Masks with Collagen Vitamin C + Rice Vegan PDRN & Peptides for Hydration Firming Brightening & Smoothing**TONYMOLY**$16.96**66 rev6mo ago](https://www.amazon.com/dp/B0GGLZQQXV) [**TONYMOLY Head to Toe Mask Set 4-Piece Face Mask Set with Sheet Masks Hand Mask & Foot Mask | Hydrating Brightening & Nourishing Skincare Collection Holiday Gift Set**TONYMOLY**$9.15**57 rev10mo ago](https://www.amazon.com/dp/B0FNGCQC6H) [**TONYMOLY Mask Melt Firming Hydrogel Face Mask Overnight Treatment with Collagen and Peptides Korean Skincare 1 Sheet**TONYMOLY**$4.46**32 rev10mo ago](https://www.amazon.com/dp/B0FLP7TM28) [**TONYMOLY Mask Melt Hydrating Hydrogel Overnight Face Mask Vegan Banana PDRN + Hyaluronic Acid Deep Moisture For Dry Skin 1 Sheet**TONYMOLY**$4.61**51 rev10mo ago](https://www.amazon.com/dp/B0FLNXHN2R) [**TONYMOLY Fruit Salad Sheet Mask Set 6 Hydrating & Brightening Korean Face Masks with Vitamin C & Antioxidant Fruit Extracts for Radiant Glowing Nourished Skin K-Beauty Self Care & Gift Set**TONYMOLY**$14.98**13 rev11mo ago](https://www.amazon.com/dp/B0FL9ZL1TN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TONYMOLY Mask Melt Assorted Hydrogel Overnight Mask 4-Pack Melt-On Face Masks with Collagen Vitamin C + Rice Vegan PDRN & Peptides for Hydration Firming Brightening & Smoothing**TONYMOLY**$16.96**4.8★**▲ 347%**](https://www.amazon.com/dp/B0GGLZQQXV) [**TONYMOLY Mask Melt Firming Hydrogel Face Mask Overnight Treatment with Collagen and Peptides Korean Skincare 1 Sheet**TONYMOLY**$4.46**4.5★**▲ 117%**](https://www.amazon.com/dp/B0FLP7TM28) [**TONYMOLY Fruit Salad Sheet Mask Set 6 Hydrating & Brightening Korean Face Masks with Vitamin C & Antioxidant Fruit Extracts for Radiant Glowing Nourished Skin K-Beauty Self Care & Gift Set**TONYMOLY**$14.98**5.0★**▲ 94%**](https://www.amazon.com/dp/B0FL9ZL1TN) [**TONYMOLY Im Real Aloe Sheet Mask 1 Count Korean Skincare Face Mask with Aloe Vera Extract for Hydration & Soothing Moisturizing Nourishing Facial Mask for Soft Refreshed Healthy Skin**TONYMOLY**$2.75**4.5★**▲ 92%**](https://www.amazon.com/dp/B01M2Y67L0) [**TONYMOLY Im Aloe Sheet Mask 10-Pack Korean Skincare Face Masks for Hydrating Moisturizing & Vitamin-Infused Care Soothes Refreshes & Nourishes Skin**TONYMOLY**$24.78**4.8★**▲ 73%**](https://www.amazon.com/dp/B078WW28SK)
**~~View all trending →~~**
## **What buyers say about tonymoly face masks**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**19%
*“All super hydrating”*
**Suitability Combination Skin**15%
*“calming on the skin”*
**Suitability Dry Skin**9%
*“it worked really well for my dry skin”*
**Soft Feel**7%
*“My skin felt smoother”*
**Value For Money**7%
*“TOTALLY WORTH IT”*
**Quality-Overall**7%
*“Good quality”*
**Ease Of Use**6%
*“Easy to use”*
**Brightness/Shine/Glow**5%
*“Super glowy”*
**Size-Overall**4%
*“It fits well”*
**Smell**3%
*“They smell lovely with no irritation”*
### **What buyers complain about **
**Moist/Dry**8%
*“my skin felt quite dry”*
**Durability**6%
*“ripped it off lol”*
**Value For Money**6%
*“it is not particularly cheap”*
**Size-Overall**6%
*“These were really big on my kids”*
**Instructions/User Manual/Troubleshooting**5%
*“the instructions were a little confusing. which is why I'm giving it 4 instead of 5 stars”*
**Allergies**4%
*“still made me sneeze a lot”*
**Skin Health**3%
*“It's just slime for your face”*
**Functionality-Overall**3%
*“Doesn't do anything”*
**Ease Of Cleaning**3%
*“needing to be rinsed off”*
**Adhesion/Stickiness**3%
*“Left my skin feeling sticky”*
### **Top return reasons **
**Advertised Vs Actual Product**21%
**Value For Money**20%
**Size-Overall**18%
**Smell**8%
**Moist/Dry**5%
**Color**5%
**Defective Material/Parts**5%
**Suitability Dry Skin**2%
**Symptom Reduction**2%
**Suitability Combination Skin**2%
## **Common questions**
- **Is tonymoly face masks profitable to sell on Amazon United States?**
- The niche generates $67K/yr across 15 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Skip it (37/100).
- **How competitive is the tonymoly face masks niche?**
- 1 brands and 3 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in tonymoly face masks?**
- Top complaints mined from reviews: Moist/Dry, Durability, Value For Money. The return rate is 0.5%.
- **When does demand for tonymoly face masks peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the tonymoly face masks niche?**
- Listings span $2.75–$24.99; the average listing price is $11.38 (sweet spot $15–$100). The average incumbent carries 451 reviews — the moat a new listing must climb.
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