---
title: "Search terms — tone body wash - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/tone-body-wash/search-terms"
last_updated: "2026-08-09T21:56:23.687Z"
locale: en
meta:
  description: "Niche score 64/100 · $480K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · $480K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — tone body wash - Flapen"
---

# **tone body wash**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 59Growth 82Conversion 71Competition 28Returns 100Price range 84Avg price 88Brand share 0Review moat 94Quality gap 79

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****127.16**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$20.20**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.78–$47.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Great****+78.1%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****6.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$480K**

$480K/yr · 365K searches

**Competition**

**Okay****68%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms