---
title: "Tommy Bahama Maritime Cologne for Men — $37K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/tommy-bahama-maritime-cologne-for-men"
last_updated: "2026-08-10T03:04:30.590Z"
locale: en
meta:
description: "Niche score 34/100 · $37K/yr market · 25K searches/yr · $50.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $37K/yr market · 25K searches/yr · $50.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tommy Bahama Maritime Cologne for Men — $37K/yr Amazon US Niche (2026) - Flapen"
---
# **tommy bahama maritime cologne for men**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 9Growth 37Conversion 36Competition 18Returns 44Price range 94Avg price 93Brand share 0Review moat 67Quality gap 33
**Price range**
**Great****$14.47–$82.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$50.90**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****818.17**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+9.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$37K**
$37K/yr · 25K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, tommy bahama maritime cologne for men is a $37K/yr Amazon United States market (25K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 34/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tommy bahama maritime cologne for men market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$38K–$51K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#696**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **24.0%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▲rising
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**0%**
- Tommy Bahama98% - maamgic2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.9% search growth over the last 90 days.
2K1KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/tommy-bahama-maritime-cologne-for-men/trend)
## **Top tommy bahama maritime cologne for men search terms**
- **tommy bahama maritime cologne**14K/yr-3.9%4.3% conv. - **tommy bahama maritime**10K/yr+44.3%3.4% conv. - **tommy bahama maritime cologne for men**1K/yr-55.9%4.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/tommy-bahama-maritime-cologne-for-men/search-terms)
## **Top tommy bahama maritime cologne for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$6K30%$11K45%$17K60%$22K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tommy Bahama Maritime Eau de Cologne for Men 2.5 Fl. Oz.**Tommy Bahama**$57.04**4.7★946 rev](https://www.amazon.com/dp/B0866Q12BK) [2**Tommy Bahama Maritime Journey for Him 4.2 Fl Oz**Tommy Bahama**$77.55**4.6★788 rev](https://www.amazon.com/dp/B07PQKZWT9) [3**Tommy Bahama Maritime Journey Cologne for Him 2.5 Fl Oz**Tommy Bahama**$58.61**4.6★788 rev](https://www.amazon.com/dp/B07PRQMJ46) [4**Tommy Bahama 35M STRETCH 2 TONE WEB**Tommy Bahama**$41.62**4.5★323 rev](https://www.amazon.com/dp/B076Q725GL) [5**Tommy Bahama Maritime Body Spray 6 fl. oz.**Tommy Bahama**$15.26**4.6★643 rev](https://www.amazon.com/dp/B08BJJYL6Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tommy Bahama Mens Two Tone Magnetic Front Pocket Wallet**Tommy Bahama**$45.53**44 rev2mo ago](https://www.amazon.com/dp/B0DBNN765L) [**Tommy Bahama - Mens Essential 2 Pack T Shirts Short Sleeve Crew Neck Stretch Jersey Top for Sleep or Lounge (Light Blue & Orange Large)**Tommy Bahama**$42.49**258 rev1y ago](https://www.amazon.com/dp/B0F1Z9QFML) [**maamgic Swim Trunks Men 2 in 1 Mens Bathing Suit 7 Inch Quick Dry Mens Swimming Trunks with Zipper Pockets**maamgic**$29.49**4,421 rev3y ago](https://www.amazon.com/dp/B0BLN62LX2) [**Tommy Bahama Maritime Journey 3 PC Set for Men**Tommy Bahama**$82.09**788 rev3y ago](https://www.amazon.com/dp/B0BKTV79X2) [**Tommy Bahama Maritime Voyage 4.2 Fl. Oz.**Tommy Bahama**$73.35**100 rev4y ago](https://www.amazon.com/dp/B0B72DGZZD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**maamgic Swim Trunks Men 2 in 1 Mens Bathing Suit 7 Inch Quick Dry Mens Swimming Trunks with Zipper Pockets**maamgic**$29.49**4.6★**▲ 96%**](https://www.amazon.com/dp/B0BLN62LX2) [**Tommy Bahama 35M STRETCH 2 TONE WEB**Tommy Bahama**$41.62**4.5★**▲ 94%**](https://www.amazon.com/dp/B076Q725GL) [**Tommy Bahama - Mens Essential 2 Pack T Shirts Short Sleeve Crew Neck Stretch Jersey Top for Sleep or Lounge (Light Blue & Orange Large)**Tommy Bahama**$42.49**4.6★**▲ 93%**](https://www.amazon.com/dp/B0F1Z9QFML) [**Tommy Bahama Mens Two Tone Magnetic Front Pocket Wallet**Tommy Bahama**$45.53**4.6★**▲ 84%**](https://www.amazon.com/dp/B0DBNN765L) [**Tommy Bahama Maritime Eau de Cologne for Men 2.5 Fl. Oz.**Tommy Bahama**$57.04**4.7★**▲ 29%**](https://www.amazon.com/dp/B0866Q12BK)
**~~View all trending →~~**
## **What buyers say about tommy bahama maritime cologne for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**27%
*“The bottle looks so pretty and the scent smells so nice and fresh and lets just say 2 of my friends who are girls complimented how nice I smelled”*
**Size-Overall**21%
*“Fit great”*
**Quality-Overall**14%
*“Great quality”*
**Comfort-Overall**10%
*“Very comfortable”*
**Value For Money**4%
*“low price for a reason”*
**Advertised Vs Actual Product**3%
*“Exactly as described”*
**Soft Feel**3%
*“they are very soft”*
**Durability**2%
*“feels very durable”*
**Material Quality**2%
*“Comfy and great material”*
**Color**2%
*“the colors are even nicer in person”*
### **What buyers complain about **
**Smell**44%
*“this stuff smells cheap cheap nauseatingly cheap”*
**Ease Of Use**9%
*“Unable to use”*
**Functionality-Overall**9%
*“OK BUT DOES NOT STAY :”*
**Size-Overall**9%
*“Fits hubby just tight”*
**Defective Material/Parts**9%
*“Item is bad”*
**Durability**9%
*“Unfortunately it doesn't last either”*
**Quality-Overall**3%
*“the seller isnt responsible for the quality on the product”*
**Advertised Vs Actual Product**3%
*“The ad was misleading”*
### **Top return reasons **
**Size-Overall**62%
**Length**13%
**Waist Fit**10%
**Hip Fit**3%
**Color**2%
**Advertised Vs Actual Product**1%
**Thigh Fit**1%
**Value For Money**1%
**Chest Fit**1%
**Material Quality**1%
## **Common questions**
- **Is tommy bahama maritime cologne for men profitable to sell on Amazon United States?**
- The niche generates $37K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.9%. Flapen's verdict: Skip it (34/100).
- **How competitive is the tommy bahama maritime cologne for men niche?**
- 2 brands and 4 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in tommy bahama maritime cologne for men?**
- Top complaints mined from reviews: Smell, Ease Of Use, Functionality-Overall. The return rate is 3.5%.
- **When does demand for tommy bahama maritime cologne for men peak?**
- Demand peaks in Dec; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the tommy bahama maritime cologne for men niche?**
- Listings span $14.47–$82.09; the average listing price is $50.90 (sweet spot $15–$100). The average incumbent carries 818 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)