---
title: "Search terms — tommy bahama cologne for men - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/tommy-bahama-cologne-for-men/search-terms"
last_updated: "2026-08-09T20:33:04.194Z"
locale: en
meta:
  description: "Niche score 54/100 · $654K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $654K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — tommy bahama cologne for men - Flapen"
---

# **tommy bahama cologne for men**

**Worth a look**

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 66Growth 26Conversion 57Competition 71Returns 100Price range 90Avg price 93Brand share 0Review moat 23Quality gap 32

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$51.22**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$10.41–$82.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****$654K**

$654K/yr · 262K searches

**Conversion**

**Good****4.9%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+0.8%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****6,979.23**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Search terms