---
title: "Tommy Bahama Cologne for Men — $654K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/tommy-bahama-cologne-for-men"
last_updated: "2026-08-09T16:47:34.990Z"
locale: en
meta:
description: "Niche score 54/100 · $654K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $654K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Tommy Bahama Cologne for Men — $654K/yr Amazon US Niche (2026) - Flapen"
---
# **tommy bahama cologne for men**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 66Growth 26Conversion 57Competition 71Returns 100Price range 90Avg price 93Brand share 0Review moat 23Quality gap 32
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$51.22**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.41–$82.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$654K**
$654K/yr · 262K searches
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+0.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,979.23**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, tommy bahama cologne for men is a $654K/yr Amazon United States market (262K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tommy bahama cologne for men market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$512K–$640K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#894**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **10.7%**
- **Avg brand age**
- **86 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 93%
**Open market**
**0%**
- Tommy Bahama86% - Nautica14%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.8% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 4.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/tommy-bahama-cologne-for-men/trend)
## **Top tommy bahama cologne for men search terms**
- **tommy bahama cologne for men**89K/yr-3.5%3.5% conv. - **tommy bahama cologne**48K/yr-3.6%3.1% conv. - **tommy bahama perfume for women**21K/yr+7.3%2.7% conv. - **tommy bahama perfume**15K/yr+1.4%2.0% conv. - **tommy bahama maritime cologne**14K/yr-3.9%4.4% conv. - **tommy bahama maritime**10K/yr+44.3%3.4% conv. - **tommy bahama body spray**9K/yr+6.2%5.1% conv. - **nautica body spray for men**10K/yr-7.0%14.5% conv. - **tommy bahama mens cologne**6K/yr+37.6%3.8% conv. - **tommy bahama body spray for men**9K/yr-21.8%11.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/tommy-bahama-cologne-for-men/search-terms)
## **Top tommy bahama cologne for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$26K8%$52K12%$78K16%$105K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tommy Bahama Maritime Eau de Cologne for Men 2.5 Fl. Oz.**Tommy Bahama**$57.04**4.7★946 rev](https://www.amazon.com/dp/B0866Q12BK) [2**Tommy Bahama St. Barts Men Eau De Cologne for Men Notes of Sparkling Lime Guava Nectar Vanilla Palm Wood Refreshing Island-Inspired Scent Long-Lasting Fragrance 3.4 Fl Oz**Tommy Bahama**$63.06**4.6★3,547 rev](https://www.amazon.com/dp/B004V3T4H2) [3**Tommy Bahama Maritime Journey for Him 4.2 Fl Oz**Tommy Bahama**$77.55**4.6★788 rev](https://www.amazon.com/dp/B07PQKZWT9) [4**Tommy Bahama Martinique Men Eau de Cologne 3.4 Fl Oz**Tommy Bahama**$50.57**4.6★686 rev](https://www.amazon.com/dp/B009YZPBAQ) [5**Nautica Blue Deo Body Spray 6 fl oz (Pack of 1) Notes of Basil Jasmine and Cedarwood Mens Fragrance Long Lasting Everyday Fragrance**Nautica**$10.92**4.5★6,111 rev](https://www.amazon.com/dp/B071ZYNV94)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tommy Bahama St. Barts 3 PC Perfume Gift Set for Women Set Includes 3.4 Fl Oz Eau de Parfum + Two 0.34 Fl Oz Mini Travel Sprays Christmas Gift Stocking Stuffer for Her**Tommy Bahama**$67.63**52 rev1y ago](https://www.amazon.com/dp/B0DKL6H4WL) [**Nautica Pure Blue Deo Body Spray 6 fl oz (Pack of 1) Notes of Eucalyptus Leather and Vanilla Mens Fragrance Long Lasting Everyday Fragrance**Nautica**$10.41**391 rev2y ago](https://www.amazon.com/dp/B0CFVZNKDB) [**Tommy Bahama St. Barts Seascape Mens 3-pc Set**Tommy Bahama**$60.80**28 rev3y ago](https://www.amazon.com/dp/B0BW23V2QJ) [**Tommy Bahama Seascape Eau De Parfum for Women**Tommy Bahama**$65.90**91 rev3y ago](https://www.amazon.com/dp/B0BRNS2F1S) [**Tommy Bahama Maritime Voyage 4.2 Fl. Oz.**Tommy Bahama**$73.35**100 rev4y ago](https://www.amazon.com/dp/B0B72DGZZD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tommy Bahama Maritime Eau de Cologne for Men 2.5 Fl. Oz.**Tommy Bahama**$57.04**4.7★**▲ 109%**](https://www.amazon.com/dp/B0866Q12BK) [**Tommy Bahama St. Barts Seascape Mens 3-pc Set**Tommy Bahama**$60.80**4.6★**▲ 96%**](https://www.amazon.com/dp/B0BW23V2QJ) [**Tommy Bahama Maritime Voyage 4.2 Fl. Oz.**Tommy Bahama**$73.35**4.5★**▲ 27%**](https://www.amazon.com/dp/B0B72DGZZD) [**Tommy Bahama St. Kitts Eau de Cologne for Men 3.4 Fl. Oz.**Tommy Bahama**$61.60**4.7★**▲ 25%**](https://www.amazon.com/dp/B01BVZNRXE) [**Tommy Bahama Maritime Body Spray 6 fl. oz.**Tommy Bahama**$15.26**4.6★**▲ 22%**](https://www.amazon.com/dp/B08BJJYL6Y)
**~~View all trending →~~**
## **What buyers say about tommy bahama cologne for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**68%
*“Fresh scent”*
**Value For Money**9%
*“Good Deal”*
**Quality-Overall**5%
*“Great quality, exactly as described, and arrived on time”*
**Durability**3%
*“Very durable”*
**Gifting Purpose**3%
*“Excellent gift choice”*
**Size-Overall**2%
*“Great fit”*
**Advertised Vs Actual Product**1%
*“Exactly what I was wanting”*
**Ease Of Use**1%
*“Simple”*
**Suitability Hot Weather**1%
*“It works great for hot weather and daily use”*
**Design-Overall**1%
*“it also still looks really nice”*
### **What buyers complain about **
**Smell**42%
*“Scent doesn't last long”*
**Durability**12%
*“Stopped working after a month under normal usage”*
**Value For Money**4%
*“cheaper”*
**Leak-Proof**3%
*“LID KEEPS LEAKING AND HAS LEAKED MOSTLY OUT OF THE BOTLE”*
**Quality-Overall**3%
*“Low quality”*
**Size-Overall**2%
*“So big”*
**Strength**2%
*“Not strong”*
**Defective Material/Parts**2%
*“Item delivered broken”*
**Ease Of Use**2%
*“not able to be used”*
**Alcohol Content**2%
*“All alcohol and no scent”*
### **Top return reasons **
**Length**33%
**Size-Overall**32%
**Color**10%
**Waist Fit**6%
**Stretchability/Expandability/Elasticity**5%
**Value For Money**2%
**Knot/Thread Quality**2%
**Advertised Vs Actual Product**1%
**Ease Of Use**1%
**Shape/Style**1%
## **Common questions**
- **Is tommy bahama cologne for men profitable to sell on Amazon United States?**
- The niche generates $654K/yr across 26 tracked products. 90-day search growth is +0.8%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the tommy bahama cologne for men niche?**
- 2 brands and 39 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in tommy bahama cologne for men?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.1%.
- **When does demand for tommy bahama cologne for men peak?**
- Demand peaks in Dec; the busiest month runs 4.5× the quietest.
- **What does it cost to enter the tommy bahama cologne for men niche?**
- Listings span $10.41–$82.09; the average listing price is $51.22 (sweet spot $15–$100). The average incumbent carries 6,979 reviews — the moat a new listing must climb.
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