---
title: "tinted moisturizer — $7.3M/yr Amazon United States Niche, Score 69/100 - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/tinted-moisturizer"
last_updated: "2026-07-20T20:03:59.955Z"
locale: en
meta:
description: "tinted moisturizer clears our launch bar: a $7.3M/yr market growing +11.8% this quarter with returns at 1.6%. Data updated Jul 2026."
"og:description": "tinted moisturizer clears our launch bar: a $7.3M/yr market growing +11.8% this quarter with returns at 1.6%. Data updated Jul 2026."
"og:title": "tinted moisturizer — $7.3M/yr Amazon United States Niche, Score 69/100 - Flapen"
---
# **tinted moisturizer**
**Launch it**
A $7.3M/yr market growing +11.8% this quarter with returns at 1.6% — clears our launch bar.
Market size 99Growth 40Conversion 46Competition 80Returns 82Price range 84Avg price 95Brand share 76Review moat 21Quality gap 60
**Market size**
**Incredible****$7.3M**
$7.3M/yr · 8.4M searches
**Avg price**
**Incredible****$23.43**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.32–$73.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.6%**
return rate — above 6% kills the launch gate
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+11.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****11,007.98**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, tinted moisturizer is a $7.3M/yr Amazon United States market (8.4M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Mar–May–Jun. Verdict: Launch it — 69/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **300K–400K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$7.0M–$9.4M**
- units × avg price
- **Launch success**
- **—**
- 1 of 1 new (360d)
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#97**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **2.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **122 days**
## **Competition**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**29 **▲rising
**Sellers**
**145**
**Top-5 brand share**
**59%**
Top 20: 95%
**Top-5 click share**
**35%**
Top 20: 74%
**Open market**
**36%**
- EltaMD23% - CeraVe14% - Eucerin9% - Beauty of Joseon7% - MAYBELLINE5% - DRMTLGY4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.8% search growth over the last 90 days.
350K250KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, May, Jun · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/tinted-moisturizer/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$218K6%$436K9%$655K12%$873K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 55 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CeraVe Hydrating Mineral Sunscreen SPF 30 with Sheer Tint Tinted Mineral Sunscreen with Zinc Oxide & Titanium Dioxide Blends Seamlessly For Healthy Glow Light 1.7 Oz**CeraVe**$12.82**4.4★3,562 rev](https://www.amazon.com/dp/B0D9L7CTFB) [2**EltaMD UV Clear Tinted Sunscreen for Face SPF 46 with Zinc Oxide Oil-Free Dermatologist Recommended For Acne-Prone Sensitive Skin 1.7 oz**EltaMD**$43.43**4.6★21,254 rev](https://www.amazon.com/dp/B00ZPWR0N8) [3**EltaMD UV Daily Tinted SPF 40 Face Sunscreen Moisturizer with Zinc Oxide Tinted Daily Face Moisturizer with SPF Sunscreen for Dry Skin 1.7 oz Pump**EltaMD**$38.73**4.6★24,854 rev](https://www.amazon.com/dp/B00J5KDCO2) [4**Eucerin Sun Tinted Age Defense Face Sunscreen Lotion SPF 50 with Hyaluronic Acid Tinted Sunscreen for Face Blendable Tint for All Skin Tones Non Comedogenic and Hypoallergenic 2.5 Fl Oz Bottle**Eucerin**$13.36**4.4★3,934 rev](https://www.amazon.com/dp/B0CLVM67FV) [5**CeraVe Hydrating Mineral Sunscreen SPF 30 with Sheer Tint Tinted Mineral Sunscreen with Zinc Oxide & Titanium Dioxide Blends Seamlessly For Healthy Glow Medium 1.7 Fluid Ounce**CeraVe**$13.42**4.4★68,217 rev](https://www.amazon.com/dp/B07YLKXV11)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Australian Gold SPF 50 Tinted Mineral Face Sunscreen Fair to Light 2.5 fl oz Broad Spectrum Non-Greasy BB Cream with Blue Light & Sun Protection 4% Zinc Oxide & Titanium Dioxide Hypoallergenic**Australian Gold**$18.18**240 rev5mo ago](https://www.amazon.com/dp/B0GMKY45D7) [**e.l.f. Halo Glow Skin Tint SPF 50 Tinted Moisturizer For Light Buildable Coverage Creates A Natural Glow Vegan & Cruelty-Free 1 Fair Neutral**e.l.f.**$15.43**2,198 rev1y ago](https://www.amazon.com/dp/B0F2WZX4DK) [**e.l.f. Halo Glow Skin Tint SPF 50 Tinted Moisturizer For Light Buildable Coverage Creates A Natural Glow Vegan & Cruelty-Free 4 Light Neutral**e.l.f.**$15.96**2,198 rev1y ago](https://www.amazon.com/dp/B0F2XBN112) [**EltaMD UV Skin Recovery Green Tint All Mineral Redness Reduction Sensitive Skin Face Sunscreen SPF 50**EltaMD**$48.10**858 rev1y ago](https://www.amazon.com/dp/B0DM9YRKVD) [**EltaMD UV Daily Tinted SPF 40 Face Sunscreen Moisturizer Tinted Moisturizer for Face with SPF Great for Dry Combination and Normal Skin 0.5 oz**EltaMD**$21.94**163 rev1y ago](https://www.amazon.com/dp/B0F11G5SS2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Australian Gold SPF 50 Tinted Mineral Face Sunscreen Fair to Light 2.5 fl oz Broad Spectrum Non-Greasy BB Cream with Blue Light & Sun Protection 4% Zinc Oxide & Titanium Dioxide Hypoallergenic**Australian Gold**$18.18**4.3★**▲ 214%**](https://www.amazon.com/dp/B0GMKY45D7) [**Supergoop! Glowscreen SPF 40 Sunrise (Champagne Glow) - 20 mL - Glowy Primer + Broad Spectrum Tinted Sunscreen - Helps Filter Blue Light - Hydration - Hyaluronic Acid & Vitamin B5**Supergoop!**$18.60**4.4★**▲ 205%**](https://www.amazon.com/dp/B0CBT2LZLG) [**ALASTIN Skincare HydraTint Pro Mineral Sunscreen SPF 36 (3.2 oz) | 2-in-1 Tinted Daily Sunblock Moisturizer for Face & Neck | Fragrance-Free Water Resistant**ALASTIN Skincare**$73.97**4.7★**▲ 195%**](https://www.amazon.com/dp/B0GK86VSC7) [**Supergoop! Glowscreen SPF 40 Golden Hour (Bronze Glow) - 0.68 fl oz - Glowy Primer + Broad Spectrum Tinted Sunscreen - Helps Filter Blue Light - Hydration - Hyaluronic Acid & Vitamin B5**Supergoop!**$18.86**4.4★**▲ 176%**](https://www.amazon.com/dp/B0DMWV4LFH) [**EltaMD UV Daily SPF 40 Face Sunscreen Moisturizer with Zinc Oxide Daily Face Moisturizer with SPF Sunscreen For Dry Skin 1.7 oz Pump**EltaMD**$37.72**4.7★**▲ 100%**](https://www.amazon.com/dp/B00464EC1E)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**14%
*“Great for Sensitive Skin”*
**Coverage**9%
*“buildable coverage”*
**Color**9%
*“Color is accurate”*
**Quality-Overall**9%
*“Excellent Product”*
**Moist/Dry**6%
*“Good moisturizer”*
**Brightness/Shine/Glow**6%
*“with a shine”*
**Weight Light**6%
*“The lightweight feel of this product is great”*
**Soft Feel**5%
*“Its soft”*
**Value For Money**4%
*“Excellent value”*
**Suitability Dry Skin**2%
*“it doesn't dry my skin”*
### **What buyers complain about **
**Smell**12%
*“NOT fragrance free”*
**Color**10%
*“Color too light”*
**Coverage**6%
*“Not full coverage”*
**Allergies**6%
*“Allergic Reaction”*
**Oily/Greasy**5%
*“Very greasy”*
**Value For Money**4%
*“Very expensive”*
**Moist/Dry**3%
*“Not Moisturizing”*
**Thickness**3%
*“Too thick”*
**Suitability Dry Skin**2%
*“Not good for dry skin”*
**Suitability Combination Skin**2%
*“It is NOT suitable for all skin types”*
### **Top return reasons **
**Color**40%
**Advertised Vs Actual Product**9%
**Smell**7%
**Coverage**5%
**Product Condition**4%
**Functionality-Overall**3%
**Size-Overall**3%
**Moist/Dry**3%
**Oily/Greasy**3%
**Value For Money**3%
## **Common questions**
- **Is tinted moisturizer profitable to sell on Amazon United States?**
- The niche generates $7.3M/yr across 55 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +11.8%. Flapen's verdict: Launch it (69/100).
- **How competitive is the tinted moisturizer niche?**
- 29 brands and 145 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in tinted moisturizer?**
- Top complaints mined from reviews: Smell, Color, Coverage. The return rate is 1.6%.
- **When does demand for tinted moisturizer peak?**
- Demand peaks in Mar–May–Jun; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the tinted moisturizer niche?**
- Listings span $5.32–$73.97; the average listing price is $23.43 (sweet spot $15–$100). The average incumbent carries 11,008 reviews — the moat a new listing must climb.
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