---
title: "Tinted Chapstick — $726K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/tinted-chapstick"
last_updated: "2026-08-09T16:29:32.176Z"
locale: en
meta:
description: "Niche score 51/100 · $726K/yr market · 1.2M searches/yr. A deep review moat (9,189 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $726K/yr market · 1.2M searches/yr. A deep review moat (9,189 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Tinted Chapstick — $726K/yr Amazon US Niche (2026) - Flapen"
---
# **tinted chapstick**
**Worth a look**
Shows low returns (0.7%), but a deep review moat (9,189 avg reviews) keeps it on the watch list.
Market size 70Growth 23Conversion 75Competition 58Returns 97Price range 51Avg price 23Brand share 25Review moat 22Quality gap 40
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****7.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$726K**
$726K/yr · 1.2M searches
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$3.64–$26.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-4.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$8.40**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****9,188.52**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, tinted chapstick is a $726K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tinted chapstick market data**
- **Units sold / yr**
- **80K–100K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$672K–$840K**
- units × avg price
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#114**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **59%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **124 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**446**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 91%
**Open market**
**7%**
- Burt's Bees68% - Sun Bum6% - NIVEA6% - Neutrogena5% - REVLON5% - COVERGIRL4% - Open — no brand owns it (4 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -4.9% search growth over the last 90 days.
50K30KPrime Day '25Spike '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/tinted-chapstick/trend)
## **Top tinted chapstick search terms**
- **burts bees tinted lip balm**551K/yr-18.2%6.9% conv. - **tinted chapstick**181K/yr-16.9%3.2% conv. - **tinted lip balm with spf**80K/yr+57.5%2.9% conv. - **spf lip balm tinted**39K/yr+70.5%3.0% conv. - **tinted spf lip balm**26K/yr+58.6%2.6% conv. - **spf tinted lip balm**24K/yr+64.8%2.1% conv. - **tinted chapstick for women**47K/yr-21.2%5.3% conv. - **burt bees tinted lip balm**38K/yr-4.9%5.3% conv. - **burts bees lip tint**33K/yr-22.9%5.7% conv. - **burts bees red dahlia**29K/yr+8.1%15.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/tinted-chapstick/search-terms)
## **Top tinted chapstick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$36K10%$73K15%$109K20%$145K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Burts Bees Lip Tint Balm with Long Lasting 2 in 1 Duo Tinted Balm Formula Color Infused with Deeply Hydrating Shea Butter for a Natural Looking Buildable Finish Fiery Red Dahlia (2-Pack)**Burt's Bees**$8.60**4.6★22,760 rev](https://www.amazon.com/dp/B0163BMUFM) [2**Burts Bees Tinted Lip Balm Value Pack Includes Red Dahlia Daisy and Rose 8 Hour Moisture Provides a Hint of Color Nourishing Shea Butter 100 Percent Natural Origin 0.15 oz. Three Tubes**Burt's Bees**$12.41**4.6★22,760 rev](https://www.amazon.com/dp/B0G634FH3F) [3**Burts Bees Lip Shimmer Nude Collection Tinted Lip Balm Stick Moisturizing for All Day Hydration with Natural Glowy Pigmented Finish & Buildable Color 3 Warm Shades Value Pack 0.09 oz. Three Tubes**Burt's Bees**$12.02**4.6★2,514 rev](https://www.amazon.com/dp/B0DKF34N9R) [4**Burts Bees Lip Tint Balm with Long Lasting 2 in 1 Duo Tinted Balm Formula Color Infused with Deeply Hydrating Shea Butter for a Natural Looking Buildable Finish Petal Rose (2-Pack)**Burt's Bees**$7.68**4.6★22,760 rev](https://www.amazon.com/dp/B0163BMT5I) [5**Burts Bees Tinted Boosted Balm Misty Mauve Hydrating Tinted Lip Balm with Vitamin C E and F Core 24 Hour Lip Moisturizer with Responsibly Sourced Beeswax 100% Natural Origin 1 Count 0.16oz**Burt's Bees**$6.90**4.6★2,247 rev](https://www.amazon.com/dp/B0DQQNWRQS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Naturium Phyto-Glow Lip Balm SPF 45 | Tinted Gloss with Broad Spectrum Sunscreen | 0.34 FL OZ / 10 mL Escape**Naturium**$12.32**197 rev5mo ago](https://www.amazon.com/dp/B0GNLJ329L) [**Burts Bees Tinted Lip Balm Value Pack Includes Red Dahlia Daisy and Rose 8 Hour Moisture Provides a Hint of Color Nourishing Shea Butter 100 Percent Natural Origin 0.15 oz. Three Tubes**Burt's Bees**$12.41**22,760 rev7mo ago](https://www.amazon.com/dp/B0G634FH3F) [**Sun Bum SPF 30 Sunscreen Bonfire Tinted Lip Balm - Coconut Flavor Broad Spectrum Moisturizing with Aloe & Vitamin E - Hawaii 104 Act Compliant (Made Without Octinoxate & Oxybenzone) - 0.5 oz**Sun Bum**$8.48**174 rev8mo ago](https://www.amazon.com/dp/B0FVGJFQKJ) [**COVERGIRL Clean Fresh Tinted Lip Balm SPF 15-20 - Orange You A Cutie with Mineral Sunscreen Moisturizing Vegan Formula 0.14oz**COVERGIRL**$5.70**11,585 rev1y ago](https://www.amazon.com/dp/B0DTV8Z71Z) [**Burts Bees Tinted Boosted Balm Misty Mauve Hydrating Tinted Lip Balm with Vitamin C E and F Core 24 Hour Lip Moisturizer with Responsibly Sourced Beeswax 100% Natural Origin 1 Count 0.16oz**Burt's Bees**$6.90**2,247 rev1y ago](https://www.amazon.com/dp/B0DQQNWRQS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Naturium Phyto-Glow Lip Balm SPF 45 | Tinted Gloss with Broad Spectrum Sunscreen | 0.34 FL OZ / 10 mL Escape**Naturium**$12.32**4.5★**▲ 307%**](https://www.amazon.com/dp/B0GNLJ329L) [**Sun Bum SPF 30 Sunscreen Bonfire Tinted Lip Balm - Coconut Flavor Broad Spectrum Moisturizing with Aloe & Vitamin E - Hawaii 104 Act Compliant (Made Without Octinoxate & Oxybenzone) - 0.5 oz**Sun Bum**$8.48**4.1★**▲ 134%**](https://www.amazon.com/dp/B0FVGJFQKJ) [**COVERGIRL Clean Fresh Tinted Lip Balm SPF 15-20 - Orange You A Cutie with Mineral Sunscreen Moisturizing Vegan Formula 0.14oz**COVERGIRL**$5.70**4.4★**▲ 122%**](https://www.amazon.com/dp/B0DTV8Z71Z) [**Burts Bees Shimmer Lip Tint Tinted Lip Balm Stick Moisturizing for All Day Hydration with Natural Glowy Pigmented Finish & Buildable Color Watermelon 1 Tube 0.09 oz.**Burt's Bees**$4.67**4.6★**▲ 112%**](https://www.amazon.com/dp/B0DHSXW873) [**Burts Bees Tinted Lip Balm Value Pack Includes Red Dahlia Daisy and Rose 8 Hour Moisture Provides a Hint of Color Nourishing Shea Butter 100 Percent Natural Origin 0.15 oz. Three Tubes**Burt's Bees**$12.41**4.6★**▲ 72%**](https://www.amazon.com/dp/B0G634FH3F)
**~~View all trending →~~**
## **What buyers say about tinted chapstick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**38%
*“Beautiful colors”*
**Moist/Dry**17%
*“Very Moisturizing”*
**Soft Feel**7%
*“Soft feel”*
**Quality-Overall**6%
*“Great product exactly what I was hoping for”*
**Smell**6%
*“It smells fruity”*
**Value For Money**3%
*“Great value”*
**Advertised Vs Actual Product**1%
*“As advertised”*
**Protection**1%
*“Extra layer of protection”*
**Durability**1%
*“it stays on for quite some time”*
**Texture/Consistency-Overall**1%
*“Creamy texture”*
### **What buyers complain about **
**Color**21%
*“Color fades fast”*
**Moist/Dry**14%
*“Not as hydrating”*
**Smell**5%
*“Bad smell”*
**Durability**4%
*“Doesnt last”*
**Adhesion/Stickiness**4%
*“not as sticky as some Ive tried”*
**Size-Overall**2%
*“now it doesnt fit or stay on”*
**Value For Money**2%
*“Not worth price”*
**Quality-Overall**2%
*“Bad quality”*
**Product Condition**2%
*“it appeared used”*
**Ingredients-Overall**2%
*“Missing in ingredient list”*
### **Top return reasons **
**Color**42%
**Advertised Vs Actual Product**11%
**Moist/Dry**6%
**Smell**5%
**Product Condition**5%
**Adhesion/Stickiness**4%
**Defective Material/Parts**3%
**Value For Money**3%
**Size-Overall**3%
**Functionality-Overall**3%
## **Common questions**
- **Is tinted chapstick profitable to sell on Amazon United States?**
- The niche generates $726K/yr across 27 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the tinted chapstick niche?**
- 10 brands and 446 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in tinted chapstick?**
- Top complaints mined from reviews: Color, Moist/Dry, Smell. The return rate is 0.7%.
- **When does demand for tinted chapstick peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 4.0× the quietest.
- **What does it cost to enter the tinted chapstick niche?**
- Listings span $3.64–$26.78; the average listing price is $8.40 (sweet spot $15–$100). The average incumbent carries 9,189 reviews — the moat a new listing must climb.
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