---
title: "Thymes Frasier Fir Hand Soap — $46K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/thymes-frasier-fir-hand-soap"
last_updated: "2026-08-09T16:49:21.982Z"
locale: en
meta:
description: "Niche score 38/100 · $46K/yr market · 12K searches/yr · $23.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $46K/yr market · 12K searches/yr · $23.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Thymes Frasier Fir Hand Soap — $46K/yr Amazon US Niche (2026) - Flapen"
---
# **thymes frasier fir hand soap**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 12Growth 7Conversion 98Competition 7Returns 98Price range 80Avg price 95Brand share 0Review moat 70Quality gap 27
**Conversion**
**Incredible****16.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$23.80**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.03–$35.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****706**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$46K**
$46K/yr · 12K searches
**Growth**
**Bad****-36.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, thymes frasier fir hand soap is a $46K/yr Amazon United States market (12K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **thymes frasier fir hand soap market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$36K–$48K**
- units × avg price
- **Conversion rate**
- **16.3%**
- **Avg BSR**
- **#873**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **43%**
- **Out of stock**
- **9.7%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **129 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**25**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- Thymes92% - Mrs. MEYER'S5% - River Birch4%
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — -36.3% search growth over the last 90 days.
3K2KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 41.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/thymes-frasier-fir-hand-soap/trend)
## **Top thymes frasier fir hand soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$9K30%$14K40%$19K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Thymes Hand Wash Refill - Lightly Scented Liquid Hand Soap for Bathroom and Kitchen Refill - Moisturizing Formula with Natural Ingredients (Frasier Fir 24.5 fl oz)**Thymes**$35.87**4.6★34 rev](https://www.amazon.com/dp/B0FK9QGXSL) [2**Thymes Hand Wash - 15 Fl Oz - Frasier Fir**Thymes**$28.94**4.9★51 rev](https://www.amazon.com/dp/B0FK9ZXMGY) [3**Thymes Hand Wash - Frasier Fir-8.25 Fl Oz**Thymes**$15.92**4.4★60 rev](https://www.amazon.com/dp/B0FKB78CHM) [4**Thymes Hand Wash - 15 Fl Oz - Frasier Fir**Thymes**$28.92**4.6★2,360 rev](https://www.amazon.com/dp/B07CSHZGPB) [5**Thymes Foaming Hand Wash with Aloe & Glycerin - Foaming Hand Soap with Pump - Kitchen or Bathroom Decor - Pine Soap with Notes of Crisp Siberian Fir Cedarwood & Sandalwood (Frasier Fir 10.3 fl oz)**Thymes**$18.97**4.5★109 rev](https://www.amazon.com/dp/B0DN2BYWK6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**River Birch Fraser Fir Scented Natural Hand Soap Refill - Handmade Moisturizing Hand Wash Luxury Scented Hydrating Soap - Vegan and Non-Toxic - 32 Fl Oz**River Birch**$27.92**68 rev9mo ago](https://www.amazon.com/dp/B0FT22373M) [**Thymes Hand Wash Refill - Lightly Scented Liquid Hand Soap for Bathroom and Kitchen Refill - Moisturizing Formula with Natural Ingredients (Frasier Fir 24.5 fl oz)**Thymes**$35.87**34 rev11mo ago](https://www.amazon.com/dp/B0FK9QGXSL) [**Thymes Hand Wash - 15 Fl Oz - Frasier Fir**Thymes**$28.94**51 rev11mo ago](https://www.amazon.com/dp/B0FK9ZXMGY) [**Thymes Foaming Hand Wash with Aloe & Glycerin - Foaming Hand Soap with Pump - Kitchen or Bathroom Decor - Pine Soap with Notes of Crisp Siberian Fir Cedarwood & Sandalwood (Frasier Fir 10.3 fl oz)**Thymes**$18.97**109 rev1y ago](https://www.amazon.com/dp/B0DN2BYWK6) [**MRS. MEYERS CLEAN DAY Hand Soap Refill Iowa Pine Scent 33 Fl Oz Bottle**Mrs. MEYER'S**$10.03**2,260 rev2y ago](https://www.amazon.com/dp/B0D2RSZBTL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Thymes Hand Wash Refill - Lightly Scented Liquid Hand Soap for Bathroom and Kitchen Refill - Moisturizing Formula with Natural Ingredients (Frasier Fir 24.5 fl oz)**Thymes**$35.87**4.6★**▲ 140%**](https://www.amazon.com/dp/B0FK9QGXSL) [**River Birch Fraser Fir Scented Natural Hand Soap Refill - Handmade Moisturizing Hand Wash Luxury Scented Hydrating Soap - Vegan and Non-Toxic - 32 Fl Oz**River Birch**$27.92**4.3★**▲ 82%**](https://www.amazon.com/dp/B0FT22373M) [**MRS. MEYERS CLEAN DAY Hand Soap Refill Iowa Pine Scent 33 Fl Oz Bottle**Mrs. MEYER'S**$10.03**4.8★**▲ 73%**](https://www.amazon.com/dp/B0D2RSZBTL) [**Thymes Hand Wash - 15 Fl Oz - Frasier Fir**Thymes**$28.94**4.9★**▲ 49%**](https://www.amazon.com/dp/B0FK9ZXMGY) [**Thymes Hand Wash - Frasier Fir-8.25 Fl Oz**Thymes**$15.92**4.4★**— 2%**](https://www.amazon.com/dp/B0FKB78CHM)
**~~View all trending →~~**
## **What buyers say about thymes frasier fir hand soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**62%
*“Clean scent/ Good deal”*
**Lather**7%
*“The soap lathers and cleans well and it doesn't leave much of a residue either”*
**Value For Money**4%
*“worth the price for me”*
**Quality-Overall**3%
*“They had no complaints”*
**Soft Feel**3%
*“Gentle on the skin”*
**Dispensing Mechanism**2%
*“Like a tree and use it in my automated foam dispensers”*
**Gifting Purpose**2%
*“Also a great gift”*
**Ease Of Cleaning**2%
*“Great soap using just a little to get hands clean”*
**Size-Overall**2%
*“the size for price is perfect”*
**De-Grease**1%
*“Great smelling and removes oil and grime from hands”*
### **What buyers complain about **
**Smell**22%
*“subtle fir scent”*
**Value For Money**14%
*“It was expensive before I had to buy another dispenser”*
**Size-Overall**9%
*“So small”*
**Leak-Proof**9%
*“Arrived open and leaked everywhere”*
**Moist/Dry**6%
*“but doesnt help with my dry hands”*
**Functionality-Overall**3%
*“Doesnt work”*
**Motor Power**3%
*“The pump doesnt work”*
**Quality-Overall**2%
*“Super disappointed with the quality control—I expected better from Thymes”*
**Strength**2%
*“I wish it were a tad stronger”*
**Dispensing Mechanism**2%
*“Defective pump”*
### **Top return reasons **
**Smell**35%
**Leak-Proof**22%
**Advertised Vs Actual Product**13%
**Size-Overall**10%
**Value For Money**3%
**Motor Power**3%
**Defective Material/Parts**3%
**Product Condition**2%
**Thickness**2%
**Color**1%
## **Common questions**
- **Is thymes frasier fir hand soap profitable to sell on Amazon United States?**
- The niche generates $46K/yr across 7 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -36.3%. Flapen's verdict: Skip it (38/100).
- **How competitive is the thymes frasier fir hand soap niche?**
- 3 brands and 25 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in thymes frasier fir hand soap?**
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.4%.
- **When does demand for thymes frasier fir hand soap peak?**
- Demand peaks in Nov–Dec; the busiest month runs 41.6× the quietest.
- **What does it cost to enter the thymes frasier fir hand soap niche?**
- Listings span $10.03–$35.87; the average listing price is $23.80 (sweet spot $15–$100). The average incumbent carries 706 reviews — the moat a new listing must climb.
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