---
title: "Trend — thrive mascara - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/thrive-mascara/trend"
last_updated: "2026-07-21T09:47:51.199Z"
locale: en
meta:
  description: "thrive mascara shows a $12.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "thrive mascara shows a $12.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — thrive mascara - Flapen"
---

# **thrive mascara**

**Worth a look**

Shows a $12.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 100Growth 18Conversion 83Competition 70Returns 96Price range 87Avg price 95Brand share 48Review moat 23Quality gap 82

**Market size**

**Incredible****$12.8M**

$12.8M/yr · 4.3M searches

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$33.28**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.67–$82.68**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****9.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****7,439.91**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-14.5%**

90-day search growth — must beat 0% to launch