---
title: "Search terms — thrive lipstick - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/thrive-lipstick/search-terms"
last_updated: "2026-08-09T18:44:59.122Z"
locale: en
meta:
  description: "Niche score 51/100 · $234K/yr market · 372K searches/yr · $22.55 avg price. Soft demand (-19.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $234K/yr market · 372K searches/yr · $22.55 avg price. Soft demand (-19.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — thrive lipstick - Flapen"
---

# **thrive lipstick**

**Worth a look**

Shows a sweet-spot price point ($22.55 avg), but soft demand (-19.8% this quarter) keeps it on the watch list.

Market size 44Growth 15Conversion 35Competition 56Returns 87Price range 86Avg price 94Brand share 34Review moat 24Quality gap 83

**Avg price**

**Great****$22.55**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Price range**

**Great****$6.73–$77.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$234K**

$234K/yr · 372K searches

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****4,983.92**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-19.8%**

90-day search growth — must beat 0% to launch

## Search terms