---
title: "Thrive Lipstick — $234K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/thrive-lipstick"
last_updated: "2026-08-09T16:28:47.291Z"
locale: en
meta:
description: "Niche score 51/100 · $234K/yr market · 372K searches/yr · $22.55 avg price. Soft demand (-19.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $234K/yr market · 372K searches/yr · $22.55 avg price. Soft demand (-19.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Thrive Lipstick — $234K/yr Amazon US Niche (2026) - Flapen"
---
# **thrive lipstick**
**Worth a look**
Shows a sweet-spot price point ($22.55 avg), but soft demand (-19.8% this quarter) keeps it on the watch list.
Market size 44Growth 15Conversion 35Competition 56Returns 87Price range 86Avg price 94Brand share 34Review moat 24Quality gap 83
**Avg price**
**Great****$22.55**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$6.73–$77.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$234K**
$234K/yr · 372K searches
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****4,983.92**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-19.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, thrive lipstick is a $234K/yr Amazon United States market (372K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Feb–Oct. Verdict: Worth a look — 51/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **thrive lipstick market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$135K–$180K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#148**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**79**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 92%
**Open market**
**11%**
- Thrive Causemetics54% - Qawnfy11% - Loobexery10% - MAYBELLINE6% - REVLON4% - Neutrogena4% - Open — no brand owns it (6 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 57 weeks — -19.8% search growth over the last 90 days.
18K13KPrime Day '25Spike '25Black Friday '25Spike '26 seasonJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Feb, Oct · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/thrive-lipstick/trend)
## **Top thrive lipstick search terms**
- **thrive lipstick**140K/yr-4.1%1.4% conv. - **thrive lipstick crayon**59K/yr-58.9%1.2% conv. - **thrive lip**25K/yr+25.2%0.9% conv. - **thrive causemetics lip**16K/yr+18.0%0.8% conv. - **thrive causemetics lipsticks**6K/yr>1,000%1.8% conv. - **thrive cosmetics lipstick**20K/yr-14.0%1.1% conv. - **thrive lipstick for older women**6K/yr+289.9%1.8% conv. - **thrive causemetics lipstick**26K/yr-45.3%0.9% conv. - **thrive empower matte lipstick crayon**14K/yr-49.8%0.8% conv. - **thrive cosmetics lip**6K/yr+11.9%1.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/thrive-lipstick/search-terms)
## **Top thrive lipstick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$23K20%$47K30%$70K40%$94K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Thrive Causemetics Sheer Strength Soft Blur Lip Balm Everyday Makeup Essential for Women Lightweight & Creamy Lips Balm Long Lasting Hydration Vegan Shade Maria (Bright Berry)**Thrive Causemetics**$29.87**4.3★185 rev](https://www.amazon.com/dp/B0FMN3FYPC) [2**Loobexery 4 Pcs Lip Tint Hydrating Moisturizing Tinted Lip Balm Long-Lasting Waterproof Lip Gloss Lipstick Set Natural Lip Moisturizer with Vitamin E Non-Stick Cup Lip Tint Stain (01#)**Loobexery**$17.01**4.0★352 rev](https://www.amazon.com/dp/B0F4QT6KSD) [3**4pcs Lip Tint Hydrating Moisturizing Lip Oil Balm Long Lasting Waterproof Lip Gloss Non-Stick Cup Lipstick Set Natural Ingredients Strong Moisturizing Lipstick**Qawnfy**$15.78**4.0★249 rev](https://www.amazon.com/dp/B0FJ52M2GJ) [4**Thrive Causemetics Impact-FULL Smoothing Lipstick Moisturizing Lip Makeup Essential with Vitamin E Lightweight Creamy Lipstick for Women Long Lasting Vegan Shade Ilene (Natural Rose)**Thrive Causemetics**$29.95**3.9★158 rev](https://www.amazon.com/dp/B0FMMPB93M) [5**Thrive Causemetics Sheer Strength Soft Blur Lip Balm Everyday Makeup Essential for Women Lightweight & Creamy Lips Balm Long Lasting Hydration Vegan Shade Nancy (Natural Plum)**Thrive Causemetics**$30.41**4.3★185 rev](https://www.amazon.com/dp/B0FMN83HLN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Thrive Causemetics Sheer Strength Soft Blur Lip Balm Everyday Makeup Essential for Women Lightweight & Creamy Lips Balm Long Lasting Hydration Vegan Shade Maria (Bright Berry)**Thrive Causemetics**$29.87**185 rev9mo ago](https://www.amazon.com/dp/B0FMN3FYPC) [**Thrive Causemetics Sheer Strength Soft Blur Lip Balm Everyday Makeup Essential for Women Lightweight & Creamy Lips Balm Long Lasting Hydration Vegan Shade Nancy (Natural Plum)**Thrive Causemetics**$30.41**185 rev9mo ago](https://www.amazon.com/dp/B0FMN83HLN) [**Thrive Causemetics Sheer Strength Soft Blur Lip Balm Everyday Makeup Essential for Women Lightweight & Creamy Lips Balm Long Lasting Hydration Vegan Shade Cassandra (Blushed Rose)**Thrive Causemetics**$30.61**185 rev9mo ago](https://www.amazon.com/dp/B0FMM2ZX6N) [**mekuel Pink Mauve Hydrating Cream Lipstick Lip Crayon for Women Natural Moisturizing Lipstick Smooth Apply Retractable Lips Liner Crayon for Ombre Shades Pinky Tinted Lip Balm Color in One 07**mekuel**$6.73**188 rev10mo ago](https://www.amazon.com/dp/B0FS7YBXM1) [**PRIME PROMETICS PrimeLip Plumping Lip Balm for Mature Women 3-in-1 Lipstick Gloss & Balm Non-Stinging Lip Plumper Smooths Lip Lines Lightweight Buildable Color (Velvet Rose)**PRIME PROMETICS**$27.63**557 rev10mo ago](https://www.amazon.com/dp/B0FPQLX6YK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Thrive Causemetics Sheer Strength Soft Blur Lip Balm Everyday Makeup Essential for Women Lightweight & Creamy Lips Balm Long Lasting Hydration Vegan Shade Maria (Bright Berry)**Thrive Causemetics**$29.87**4.3★**▲ 247%**](https://www.amazon.com/dp/B0FMN3FYPC) [**PRIME PROMETICS PrimeLip Plumping Lip Balm for Mature Women 3-in-1 Lipstick Gloss & Balm Non-Stinging Lip Plumper Smooths Lip Lines Lightweight Buildable Color (Velvet Rose)**PRIME PROMETICS**$27.63**3.8★**▲ 137%**](https://www.amazon.com/dp/B0FPQLX6YK) [**Thrive Causemetics Lip Filler Long-Wearing + Plumping Lip Liner Shea Butter Hydrating Lip Plumper Retractable Lip Liner Pencil Built In Sharpener Vegan & Cruelty Free Kackie (Mocha)**Thrive Causemetics**$28.72**4.2★**▲ 116%**](https://www.amazon.com/dp/B0F5M59R8N) [**4pcs Lip Tint Hydrating Moisturizing Lip Oil Balm Long Lasting Waterproof Lip Gloss Non-Stick Cup Lipstick Set Natural Ingredients Strong Moisturizing Lipstick**Qawnfy**$15.78**4.0★**▲ 76%**](https://www.amazon.com/dp/B0FJ52M2GJ) [**Thrive Causemetics Lip Filler Long-Wearing + Plumping Lip Liner Shea Butter Hydrating Lip Plumper Retractable Lip Liner Pencil Built In Sharpener Vegan & Cruelty Free Jesse (Pale Rose Ginger)**Thrive Causemetics**$28.59**4.2★**▲ 74%**](https://www.amazon.com/dp/B0F5LS7L9C)
**~~View all trending →~~**
## **What buyers say about thrive lipstick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**42%
*“Long lasting color”*
**Moist/Dry**9%
*“Super moisturizing”*
**Soft Feel**7%
*“Nice smoothe feel”*
**Quality-Overall**5%
*“Overall, a fantastic purchase”*
**Value For Money**3%
*“Great value”*
**Durability**3%
*“stays on well throughout the day”*
**Ease Of Application**3%
*“Easy to apply”*
**Texture/Consistency-Overall**2%
*“Creamy texture”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Brightness/Shine/Glow**1%
*“the perfect amount of shine”*
### **What buyers complain about **
**Color**24%
*“Darker than expected”*
**Durability**13%
*“Breaks easily”*
**Moist/Dry**9%
*“No moisture”*
**Smell**8%
*“Bad smell”*
**Value For Money**5%
*“Kind of expensive”*
**Advertised Vs Actual Product**4%
*“Not as described”*
**Quality-Overall**3%
*“not well made”*
**Size-Overall**2%
*“Small tube”*
**Adhesion/Stickiness**2%
*“the stick is getting stuck when pulling it out”*
**Ease Of Application**1%
*“not very each to apply”*
### **Top return reasons **
**Color**59%
**Advertised Vs Actual Product**11%
**Moist/Dry**5%
**Smell**4%
**Product Condition**3%
**Functionality-Overall**2%
**Texture/Consistency-Overall**2%
**Value For Money**2%
**Adhesion/Stickiness**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is thrive lipstick profitable to sell on Amazon United States?**
- The niche generates $234K/yr across 26 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is -19.8%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the thrive lipstick niche?**
- 12 brands and 79 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in thrive lipstick?**
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 1.4%.
- **When does demand for thrive lipstick peak?**
- Demand peaks in Feb–Oct; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the thrive lipstick niche?**
- Listings span $6.73–$77.10; the average listing price is $22.55 (sweet spot $15–$100). The average incumbent carries 4,984 reviews — the moat a new listing must climb.
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