---
title: "Thrive Eyeliner — $976K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/thrive-eyeliner"
last_updated: "2026-08-09T16:29:32.761Z"
locale: en
meta:
description: "Niche score 50/100 · $976K/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $976K/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Thrive Eyeliner — $976K/yr Amazon US Niche (2026) - Flapen"
---
# **thrive eyeliner**
**Worth a look**
Shows low returns (0.5%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Market size 77Growth 17Conversion 84Competition 21Returns 98Price range 56Avg price 78Brand share 10Review moat 19Quality gap 62
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$16.02**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$976K**
$976K/yr · 652K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$4.13–$28.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****15,904.31**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-16.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, thrive eyeliner is a $976K/yr Amazon United States market (652K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Feb–Oct. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **thrive eyeliner market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$641K–$801K**
- units × avg price
- **Conversion rate**
- **9.3%**
- **Avg BSR**
- **#53**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **62%**
- **Out of stock**
- **7.4%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**73**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**2%**
- Thrive Causemetics55% - Rimmel22% - e.l.f.8% - PRIME PROMETICS7% - REVLON4% - AVON2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.6% search growth over the last 90 days.
120K80KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Oct · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/thrive-eyeliner/trend)
## **Top thrive eyeliner search terms**
- **thrive eyeliner**304K/yr-17.5%5.1% conv. - **rimmel eyeliner**125K/yr-21.2%7.6% conv. - **elf no budge retractable eyeliner**25K/yr+9.5%11.7% conv. - **avon glimmersticks eyeliner**21K/yr-3.8%0.7% conv. - **avon eyeliner**20K/yr+0.4%1.3% conv. - **thrive eyeliner for mature women**25K/yr-26.1%4.2% conv. - **thrive cosmetics eyeliner**20K/yr-36.3%3.8% conv. - **thrive infinity waterproof eyeliner**14K/yr-16.2%3.2% conv. - **thrive eye liner**13K/yr-17.2%4.4% conv. - **infinity waterproof eyeliner**11K/yr+22.4%2.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/thrive-eyeliner/search-terms)
## **Top thrive eyeliner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$98K20%$195K30%$293K40%$391K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Thrive Causemetics Infinity Waterproof Eyeliner Pencil Built In Sharpener & Smudge Tip Long Lasting Smudge Proof Hyaluronic Acid & Shea Butter Vegan & Cruelty Free Hoda (Slate Grey Matte)**Thrive Causemetics**$28.75**4.3★1,860 rev](https://www.amazon.com/dp/B0F55T8JDK) [2**Thrive Causemetics Infinity Waterproof Eyeliner Pencil Built In Sharpener & Smudge Tip Long Lasting Smudge Proof Hyaluronic Acid & Shea Butter Vegan & Cruelty Free Ella (Brown Matte)**Thrive Causemetics**$28.66**4.3★1,860 rev](https://www.amazon.com/dp/B0F55XXRV4) [3**Rimmel London Exaggerate Waterproof Eye Definer Eyeliner Highly Pigmented Long-Wearing Built-In Smudger 262 Blackest Black 0.01oz**Rimmel**$4.42**4.5★17,949 rev](https://www.amazon.com/dp/B00LWKJWB0) [4**Thrive Causemetics Infinity Waterproof Eyeliner Pencil Built In Sharpener & Smudge Tip Long Lasting Smudge Proof Hyaluronic Acid & Shea Butter Vegan & Cruelty Free Lauren (Black Matte)**Thrive Causemetics**$28.72**4.3★1,860 rev](https://www.amazon.com/dp/B0F55Y2DZJ) [5**e.l.f. No Budge Retractable Eyeliner Creamy Ultra-Pigmented & Waterproof Creates Bold & Defined Lines Vegan & Cruelty-Free Black**e.l.f.**$5.78**4.4★34,544 rev](https://www.amazon.com/dp/B07MWSXPT1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Thrive Causemetics Infinity Waterproof Eyeliner Pencil Built In Sharpener & Smudge Tip Long Lasting Smudge Proof Hyaluronic Acid & Shea Butter Vegan & Cruelty Free Hoda (Slate Grey Matte)**Thrive Causemetics**$28.75**1,860 rev1y ago](https://www.amazon.com/dp/B0F55T8JDK) [**Thrive Causemetics Infinity Waterproof Eyeliner Pencil Built In Sharpener & Smudge Tip Long Lasting Smudge Proof Hyaluronic Acid & Shea Butter Vegan & Cruelty Free Ella (Brown Matte)**Thrive Causemetics**$28.66**1,860 rev1y ago](https://www.amazon.com/dp/B0F55XXRV4) [**Thrive Causemetics Infinity Waterproof Eyeliner Pencil Built In Sharpener & Smudge Tip Long Lasting Smudge Proof Hyaluronic Acid & Shea Butter Vegan & Cruelty Free Lauren (Black Matte)**Thrive Causemetics**$28.72**1,860 rev1y ago](https://www.amazon.com/dp/B0F55Y2DZJ) [**PRIME PROMETICS PrimeEyes Glide Eyeliner for Mature Women Water-Resistant Long-Stay and Mess-Proof Gel Cream Texture Discreet Sharpener and Effective Smudger (Wood (brown))**PRIME PROMETICS**$27.34**12,210 rev3y ago](https://www.amazon.com/dp/B0C9TWPN2Z) [**PRIME PROMETICS PrimeEyes Glide Eyeliner for Mature Women Water-Resistant Long-Stay and Mess-Proof Gel Cream Texture Discreet Sharpener and Effective Smudger (Black)**PRIME PROMETICS**$27.34**12,210 rev3y ago](https://www.amazon.com/dp/B0C9TXLWLY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Thrive Causemetics Infinity Waterproof Eyeliner Pencil Built In Sharpener & Smudge Tip Long Lasting Smudge Proof Hyaluronic Acid & Shea Butter Vegan & Cruelty Free Hoda (Slate Grey Matte)**Thrive Causemetics**$28.75**4.3★**▲ 168%**](https://www.amazon.com/dp/B0F55T8JDK) [**Thrive Causemetics Infinity Waterproof Eyeliner Pencil Built In Sharpener & Smudge Tip Long Lasting Smudge Proof Hyaluronic Acid & Shea Butter Vegan & Cruelty Free Ella (Brown Matte)**Thrive Causemetics**$28.66**4.3★**▲ 53%**](https://www.amazon.com/dp/B0F55XXRV4) [**Rimmel London Exaggerate Waterproof Eye Definer Eyeliner Highly Pigmented Long-Wearing Built-In Smudger 262 Blackest Black 0.01oz**Rimmel**$4.42**4.5★**— 9%**](https://www.amazon.com/dp/B00LWKJWB0) [**LOreal Paris Infallible Grip Mechanical Gel Eyeliner Pencil Smudge-Resistant Waterproof Eye Makeup with Up to 36HR Wear Intense Black 0.01 Oz**L'Oreal Paris**$9.52**4.5★**— 4%**](https://www.amazon.com/dp/B0BFZ2DTZR) [**Rimmel London Scandaleyes Waterproof Gel Pencil Eyeliner Long-Wearing Ultra-Smooth Smudge-Proof 001 Black 0.04oz**Rimmel**$4.13**4.3★**— 1%**](https://www.amazon.com/dp/B00DNK5UR2)
**~~View all trending →~~**
## **What buyers say about thrive eyeliner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eyeliner Quality**16%
*“Great liner”*
**Color**9%
*“Color is accurate”*
**Ease Of Application**9%
*“Ease of application”*
**Value For Money**9%
*“Great value”*
**Soft Feel**9%
*“Smooth as butter”*
**Quality-Overall**8%
*“Excellent product”*
**Smudge Resistance**7%
*“Does not smear”*
**Ease Of Use**7%
*“Easy to blend”*
**Durability**5%
*“Stays on all day”*
**Advertised Vs Actual Product**4%
*“As advertised”*
### **What buyers complain about **
**Durability**13%
*“Breaks easily”*
**Value For Money**12%
*“very expensive”*
**Eyeliner Quality**9%
*“Not a smooth eyeliner”*
**Smudge Resistance**9%
*“Smudge eyes”*
**Color**6%
*“Too dark”*
**Water Resistance**4%
*“This is not water proof”*
**Moist/Dry**4%
*“Dried up product”*
**Functionality-Overall**4%
*“Does not work as advertised”*
**Quality-Overall**3%
*“Poor quality”*
**Advertised Vs Actual Product**3%
*“False advertising”*
### **Top return reasons **
**Eyeliner Quality**37%
**Color**22%
**Advertised Vs Actual Product**7%
**Functionality-Overall**5%
**Moist/Dry**4%
**Value For Money**3%
**Water Resistance**3%
**Defective Material/Parts**3%
**Durability**3%
**Smudge Resistance**2%
## **Common questions**
- **Is thrive eyeliner profitable to sell on Amazon United States?**
- The niche generates $976K/yr across 13 tracked products. 90-day search growth is -16.6%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the thrive eyeliner niche?**
- 7 brands and 73 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in thrive eyeliner?**
- Top complaints mined from reviews: Durability, Value For Money, Eyeliner Quality. The return rate is 0.5%.
- **When does demand for thrive eyeliner peak?**
- Demand peaks in Feb–Oct; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the thrive eyeliner niche?**
- Listings span $4.13–$28.75; the average listing price is $16.02 (sweet spot $15–$100). The average incumbent carries 15,904 reviews — the moat a new listing must climb.
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