---
title: "Thrive Eyebrow Pencil — $223K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/thrive-eyebrow-pencil"
last_updated: "2026-08-09T16:29:43.571Z"
locale: en
meta:
description: "Niche score 42/100 · $223K/yr market · 206K searches/yr · $16.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $223K/yr market · 206K searches/yr · $16.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Thrive Eyebrow Pencil — $223K/yr Amazon US Niche (2026) - Flapen"
---
# **thrive eyebrow pencil**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 43Growth 13Conversion 70Competition 25Returns 75Price range 64Avg price 80Brand share 0Review moat 37Quality gap 68
**Avg price**
**Great****$16.81**
avg listing price — sweet spot $15–$100
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$11.51–$21.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$223K**
$223K/yr · 206K searches
**Review moat**
**Okay****2,820.13**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-24.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, thrive eyebrow pencil is a $223K/yr Amazon United States market (206K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **thrive eyebrow pencil market data**
- **Units sold / yr**
- **10K–13K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$168K–$210K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#130**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**0%**
- LAURA GELLER NEW YORK59% - iMethod41%
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -24.1% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/thrive-eyebrow-pencil/trend)
## **Top thrive eyebrow pencil search terms**
- **laura geller eyebrow pencil**32K/yr+38.6%8.3% conv. - **imethod 4d brow pen**53K/yr-50.6%4.5% conv. - **laura geller eyebrow**15K/yr+62.2%7.3% conv. - **laura geller eyebrow products**15K/yr+75.0%5.8% conv. - **4d eyebrow pen**12K/yr-45.4%2.9% conv. - **laura geller brow**9K/yr+99.2%5.6% conv. - **laura geller brow pencil**9K/yr+58.0%7.4% conv. - **i method 4d eyebrow pen**14K/yr-60.2%3.8% conv. - **4d brow pen**11K/yr-69.3%3.5% conv. - **hair like brush tip brow pen**3K/yr-27.2%4.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/thrive-eyebrow-pencil/search-terms)
## **Top thrive eyebrow pencil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$22K20%$45K30%$67K40%$89K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**iMethod Eyebrow Pen - Eyebrow Pencil 2-in-1 Eyeliner Dual-Ended Brush-Tip Microblading 4d Eyebrow Pencils for women Long Lasting Waterproof Hair-Like Brow Pencil with Eyebrow Brush DarkBrown**iMethod**$14.77**4.3★1,825 rev](https://www.amazon.com/dp/B0F4N6QYC3) [2**LAURA GELLER NEW YORK Sculpt-n-Stay 2-in-1 Waterproof Eyebrow Pencil & Brow Gel Taupe Fills Sparse Brows Defines & Sets Smudge-Proof Long-Lasting Natural Finish**LAURA GELLER NEW YORK**$16.50**4.3★4,606 rev](https://www.amazon.com/dp/B08TMDTSM2) [3**LAURA GELLER NEW YORK Define-n-Tame Brow Lifting Stick - Laminated Full Brows - Wax - Medium Brown**LAURA GELLER NEW YORK**$19.83**4.4★385 rev](https://www.amazon.com/dp/B0DBRPJQRZ) [4**LAURA GELLER NEW YORK Define-n-Tame Brow Lifting Stick - Laminated Full Brows - Brow Wax - Blonde**LAURA GELLER NEW YORK**$19.76**4.4★385 rev](https://www.amazon.com/dp/B0DBR9PZZY) [5**iMethod Eyebrow Pen - Eyebrow Pencil Magical 2-in-1 Eye Brow Pencils for Women with 4-Fork-Tip & Precise Brush-Tip for Natural Hair-Like Brows Last All-Day with Eyebrow Spoolie Brush Dark Brown**iMethod**$11.51**4.3★5,300 rev](https://www.amazon.com/dp/B0D7MG8W47)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**iMethod Eyebrow Pen - Eyebrow Pencil 2-in-1 Eyeliner Dual-Ended Brush-Tip Microblading 4d Eyebrow Pencils for women Long Lasting Waterproof Hair-Like Brow Pencil with Eyebrow Brush BlackBrown**iMethod**$14.88**1,825 rev1y ago](https://www.amazon.com/dp/B0F4N7B8V3) [**iMethod Eyebrow Pen - Eyebrow Pencil 2-in-1 Eyeliner Dual-Ended Brush-Tip Microblading 4d Eyebrow Pencils for women Long Lasting Waterproof Hair-Like Brow Pencil with Eyebrow Brush DarkBrown**iMethod**$14.77**1,825 rev1y ago](https://www.amazon.com/dp/B0F4N6QYC3) [**LAURA GELLER NEW YORK INKcredible Waterproof Brow Pencil- Blending Spoolie Brush - Long Lasting Eyebrow Filler (01 Blonde)**LAURA GELLER NEW YORK**$21.28**288 rev1y ago](https://www.amazon.com/dp/B0F1B52X4V) [**LAURA GELLER NEW YORK INKcredible Waterproof Brow Pencil- Blending Spoolie Brush - Long Lasting Eyebrow Filler (02 Taupe)**LAURA GELLER NEW YORK**$20.72**288 rev1y ago](https://www.amazon.com/dp/B0F1CD2BGC) [**LAURA GELLER NEW YORK Define-n-Tame Brow Lifting Stick - Laminated Full Brows - Wax - Medium Brown**LAURA GELLER NEW YORK**$19.83**385 rev1y ago](https://www.amazon.com/dp/B0DBRPJQRZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LAURA GELLER NEW YORK Define-n-Tame Brow Lifting Stick - Laminated Full Brows - Wax - Dark Brown**LAURA GELLER NEW YORK**$17.07**4.4★**▲ 309%**](https://www.amazon.com/dp/B0DBR89G16) [**LAURA GELLER NEW YORK Define-n-Tame Brow Lifting Stick - Laminated Full Brows - Wax - Medium Brown**LAURA GELLER NEW YORK**$19.83**4.4★**▲ 298%**](https://www.amazon.com/dp/B0DBRPJQRZ) [**LAURA GELLER NEW YORK Bravo Brows Soft Pencil + Brush Taupe**LAURA GELLER NEW YORK**$17.31**4.3★**▲ 79%**](https://www.amazon.com/dp/B09TTTT1KX) [**LAURA GELLER NEW YORK Define-n-Tame Brow Lifting Stick - Laminated Full Brows - Brow Wax - Blonde**LAURA GELLER NEW YORK**$19.76**4.4★**▲ 71%**](https://www.amazon.com/dp/B0DBR9PZZY) [**LAURA GELLER NEW YORK Sculpt-n-Stay 2-in-1 Waterproof Eyebrow Pencil & Brow Gel Soft Black Fills Sparse Brows Defines & Sets Smudge-Proof Long-Lasting Natural Finish**LAURA GELLER NEW YORK**$16.69**4.3★**▲ 46%**](https://www.amazon.com/dp/B08TLTKKY3)
**~~View all trending →~~**
## **What buyers say about thrive eyebrow pencil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**21%
*“Easy to handle”*
**Color**20%
*“color accurate”*
**Quality-Overall**9%
*“Great Product & Easy to Use for Perfect Results”*
**Durability**7%
*“durable”*
**Ease Of Application**6%
*“Easy to apply”*
**Smudge Resistance**5%
*“lasts all day without smudging”*
**Value For Money**3%
*“Reasonably priced”*
**Suitability Colored Hair**3%
*“blended perfectly with my natural hairs and my skin color, it was also easy to use and it gave me a natural look”*
**Soft Feel**3%
*“Goes on smooth”*
**Water Resistance**2%
*“It is waterproof”*
### **What buyers complain about **
**Color**17%
*“disappointed in the color”*
**Moist/Dry**11%
*“Too dry”*
**Durability**9%
*“also break off”*
**Functionality-Overall**7%
*“It did not work as advertised”*
**Value For Money**6%
*“expensive”*
**Quality-Overall**6%
*“Poor quality”*
**Smudge Resistance**4%
*“Smudges”*
**Advertised Vs Actual Product**3%
*“False advertisement”*
**Ease Of Application**3%
*“the applicator is terrible”*
**Ease Of Use**2%
*“it took me a while to get used to using”*
### **Top return reasons **
**Color**57%
**Advertised Vs Actual Product**10%
**Functionality-Overall**7%
**Moist/Dry**7%
**Ease Of Application**2%
**Defective Material/Parts**2%
**Ease Of Use**1%
**Durability**1%
**Quality-Overall**1%
**Weight Light**1%
## **Common questions**
- **Is thrive eyebrow pencil profitable to sell on Amazon United States?**
- The niche generates $223K/yr across 15 tracked products. 90-day search growth is -24.1%. Flapen's verdict: Skip it (42/100).
- **How competitive is the thrive eyebrow pencil niche?**
- 2 brands and 5 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in thrive eyebrow pencil?**
- Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 2.0%.
- **When does demand for thrive eyebrow pencil peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the thrive eyebrow pencil niche?**
- Listings span $11.51–$21.28; the average listing price is $16.81 (sweet spot $15–$100). The average incumbent carries 2,820 reviews — the moat a new listing must climb.
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