---
title: "Thrive Eyebrow Gel — $619K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/thrive-eyebrow-gel"
last_updated: "2026-08-09T16:29:42.926Z"
locale: en
meta:
description: "Niche score 47/100 · $619K/yr market · 551K searches/yr · $17.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $619K/yr market · 551K searches/yr · $17.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Thrive Eyebrow Gel — $619K/yr Amazon US Niche (2026) - Flapen"
---
# **thrive eyebrow gel**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 65Growth 18Conversion 72Competition 9Returns 96Price range 63Avg price 80Brand share 0Review moat 23Quality gap 78
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.07**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$619K**
$619K/yr · 551K searches
**Price range**
**Good****$5.71–$30.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****6,889.88**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-15.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, thrive eyebrow gel is a $619K/yr Amazon United States market (551K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Jun–Jul. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **thrive eyebrow gel market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$427K–$512K**
- units × avg price
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#27**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**42**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- Thrive Causemetics73% - e.l.f.12% - LAURA GELLER NEW YORK10% - L'Oreal Paris5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.
25K15KSpike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, Jun, Jul · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/thrive-eyebrow-gel/trend)
## **Top thrive eyebrow gel search terms**
- **thrive instant brow fix**132K/yr+18.7%4.3% conv. - **thrive eyebrow gel**112K/yr-54.6%4.6% conv. - **thrive brow gel**32K/yr+6.8%5.2% conv. - **thrive eyebrow**35K/yr-21.1%4.4% conv. - **laura geller eyebrow pencil**32K/yr+38.6%4.4% conv. - **laura geller eyebrow**15K/yr+62.2%3.3% conv. - **thrive instant brow fix semi-permanent eyebrow gel**23K/yr-42.8%3.5% conv. - **instant brow fix**17K/yr-30.8%2.7% conv. - **thrive brow fix**22K/yr-48.5%2.8% conv. - **thrive cosmetics eyebrow**17K/yr-27.4%2.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/thrive-eyebrow-gel/search-terms)
## **Top thrive eyebrow gel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$93K30%$186K45%$278K60%$371K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Thrive Causemetics Instant Brow Fix Semi-Permanent Eyebrow Gel Waterproof Tinted Eye Brow Gel with Vitamin B5 Smudge-Proof Long Lasting Definition Vegan & Cruelty Free Audrey (Medium Brown)**Thrive Causemetics**$30.54**4.1★1,620 rev](https://www.amazon.com/dp/B0F5LHNH2Z) [2**LAURA GELLER NEW YORK Sculpt-n-Stay 2-in-1 Waterproof Eyebrow Pencil & Brow Gel Taupe Fills Sparse Brows Defines & Sets Smudge-Proof Long-Lasting Natural Finish**LAURA GELLER NEW YORK**$16.50**4.3★4,606 rev](https://www.amazon.com/dp/B08TMDTSM2) [3**Thrive Causemetics Instant Brow Fix Semi-Permanent Eyebrow Gel Waterproof Tinted Eye Brow Gel with Vitamin B5 Smudge-Proof Vegan & Cruelty Free April (Cool Brown)**Thrive Causemetics**$30.34**4.1★1,620 rev](https://www.amazon.com/dp/B0F5LMLFS1) [4**Thrive Causemetics Instant Brow Fix Semi-Permanent Eyebrow Gel Waterproof Tinted Eye Brow Gel with Vitamin B5 Smudge-Proof Vegan & Cruelty Free Christina (Light Blonde)**Thrive Causemetics**$30.37**4.1★1,620 rev](https://www.amazon.com/dp/B0F5LQMFG8) [5**e.l.f. Wow Brow Gel Volumizing Buildable Wax-Gel Hybrid Creates Full Voluminous-Looking Brows Locks Brow Hairs In Place Brunette**e.l.f.**$5.71**4.4★14,581 rev](https://www.amazon.com/dp/B0815DW6LZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Thrive Causemetics Instant Brow Fix Semi-Permanent Eyebrow Gel Waterproof Tinted Eye Brow Gel with Vitamin B5 Smudge-Proof Long Lasting Definition Vegan & Cruelty Free Audrey (Medium Brown)**Thrive Causemetics**$30.54**1,620 rev1y ago](https://www.amazon.com/dp/B0F5LHNH2Z) [**Thrive Causemetics Instant Brow Fix Semi-Permanent Eyebrow Gel Waterproof Tinted Eye Brow Gel with Vitamin B5 Smudge-Proof Vegan & Cruelty Free April (Cool Brown)**Thrive Causemetics**$30.34**1,620 rev1y ago](https://www.amazon.com/dp/B0F5LMLFS1) [**Thrive Causemetics Instant Brow Fix Semi-Permanent Eyebrow Gel Waterproof Tinted Eye Brow Gel with Vitamin B5 Smudge-Proof Vegan & Cruelty Free Christina (Light Blonde)**Thrive Causemetics**$30.37**1,620 rev1y ago](https://www.amazon.com/dp/B0F5LQMFG8) [**LOreal Paris Infallible Volumizing 24H Wear Brow Mascara Long Lasting Eyebrow Makeup for 2X Fuller Eyebrows 5.0 Brunette 0.13 Fl Oz**L'Oreal Paris**$11.65**1,910 rev3y ago](https://www.amazon.com/dp/B0BWP1DYR3) [**LAURA GELLER NEW YORK Sculpt-n-Stay 2-in-1 Waterproof Eyebrow Pencil & Brow Gel Taupe Fills Sparse Brows Defines & Sets Smudge-Proof Long-Lasting Natural Finish**LAURA GELLER NEW YORK**$16.50**4,606 rev5y ago](https://www.amazon.com/dp/B08TMDTSM2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Thrive Causemetics Instant Brow Fix Semi-Permanent Eyebrow Gel Waterproof Tinted Eye Brow Gel with Vitamin B5 Smudge-Proof Vegan & Cruelty Free Christina (Light Blonde)**Thrive Causemetics**$30.37**4.1★**▲ 92%**](https://www.amazon.com/dp/B0F5LQMFG8) [**Thrive Causemetics Instant Brow Fix Semi-Permanent Eyebrow Gel Waterproof Tinted Eye Brow Gel with Vitamin B5 Smudge-Proof Long Lasting Definition Vegan & Cruelty Free Audrey (Medium Brown)**Thrive Causemetics**$30.54**4.1★**▲ 69%**](https://www.amazon.com/dp/B0F5LHNH2Z) [**e.l.f. Wow Brow Gel Volumizing Buildable Wax-Gel Hybrid Creates Full Voluminous-Looking Brows Locks Brow Hairs In Place Taupe**e.l.f.**$5.75**4.4★**▲ 19%**](https://www.amazon.com/dp/B07S5K7GQM) [**LAURA GELLER NEW YORK Sculpt-n-Stay 2-in-1 Waterproof Eyebrow Pencil & Brow Gel Taupe Fills Sparse Brows Defines & Sets Smudge-Proof Long-Lasting Natural Finish**LAURA GELLER NEW YORK**$16.50**4.3★**— 8%**](https://www.amazon.com/dp/B08TMDTSM2) [**e.l.f. Wow Brow Gel Volumizing Buildable Wax-Gel Hybrid Creates Full Voluminous-Looking Brows Locks Brow Hairs In Place Brunette**e.l.f.**$5.71**4.4★**— 8%**](https://www.amazon.com/dp/B0815DW6LZ)
**~~View all trending →~~**
## **What buyers say about thrive eyebrow gel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**24%
*“Color was perfect”*
**Ease Of Use**12%
*“Ease of use”*
**Quality-Overall**12%
*“The quality of this gel is excellent”*
**Value For Money**10%
*“Great Value”*
**Ease Of Application**6%
*“Easy application”*
**Eyelash Quality**4%
*“Impressive brow mascara”*
**Durability**4%
*“It stays all day”*
**Advertised Vs Actual Product**3%
*“Product as described”*
**Suitability Colored Hair**2%
*“It goes on easy and looks natural”*
**Coverage**2%
*“Great coverage”*
### **What buyers complain about **
**Value For Money**15%
*“Too expensive”*
**Color**14%
*“It may just be that the color isn't what I expected”*
**Moist/Dry**12%
*“Dried up”*
**Durability**7%
*“Broken”*
**Size-Overall**6%
*“Extremely small”*
**Advertised Vs Actual Product**4%
*“Not as advertised”*
**Quality-Overall**4%
*“Not usual quality”*
**Functionality-Overall**4%
*“doesn't work as described”*
**Ease Of Application**3%
*“Probably only get a few applications thats disappointing”*
**Thickness**1%
*“No way to really get enough off of the brush so it ends up going on way too thick”*
### **Top return reasons **
**Color**50%
**Moist/Dry**10%
**Advertised Vs Actual Product**10%
**Functionality-Overall**8%
**Ease Of Application**2%
**Size-Overall**2%
**Weight Light**2%
**Value For Money**2%
**Product Condition**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is thrive eyebrow gel profitable to sell on Amazon United States?**
- The niche generates $619K/yr across 8 tracked products. 90-day search growth is -15.0%. Flapen's verdict: Skip it (47/100).
- **How competitive is the thrive eyebrow gel niche?**
- 4 brands and 42 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in thrive eyebrow gel?**
- Top complaints mined from reviews: Value For Money, Color, Moist/Dry. The return rate is 0.8%.
- **When does demand for thrive eyebrow gel peak?**
- Demand peaks in Feb–Mar–Jun–Jul; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the thrive eyebrow gel niche?**
- Listings span $5.71–$30.54; the average listing price is $17.07 (sweet spot $15–$100). The average incumbent carries 6,890 reviews — the moat a new listing must climb.
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