---
title: "Trend — the summer i turned pretty merch - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/the-summer-i-turned-pretty-merch/trend"
last_updated: "2026-08-09T20:32:58.126Z"
locale: en
meta:
  description: "Niche score 51/100 · $172K/yr market · 724K searches/yr · $19.78 avg price. Weak search conversion (1.2%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $172K/yr market · 724K searches/yr · $19.78 avg price. Weak search conversion (1.2%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — the summer i turned pretty merch - Flapen"
---

# **the summer i turned pretty merch**

**Worth a look**

Shows a sweet-spot price point ($19.78 avg), but weak search conversion (1.2%) keeps it on the watch list.

Market size 35Growth 52Conversion 15Competition 70Returns 41Price range 82Avg price 87Brand share 39Review moat 79Quality gap 55

**Avg price**

**Great****$19.78**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.90–$55.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****421.91**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+22.5%**

90-day search growth — must beat 0% to launch

**Returns**

**Okay****3.8%**

return rate — above 5% kills the launch gate

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$172K**

$172K/yr · 724K searches

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

## Trend